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30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power of rich results to steal SERP real estate from your competitors. Product descriptions are an integral part of your sales funnel. By infusing creativity and perfect optimization, you not only can...

RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us[1],” died on Tuesday night, leaving those who knew him, admired him, learned from him and loved him, reeling from the loss. Hamlet passed away after suffering from a case of COVID-19, Maura Loew, operations manager at RankSense, confirmed to Search Engine Land. Hamlet’s contributions to our industry spanned numerous publications and conferences, including our own[2]....

About The Author Marli Mesibov is a Lead Content Strategist at Verily Life Sciences. She has been helping people understand doctors, hospitals, and health insurers for over a … More about Marli ↬[1] What makes a good chatbot experience? Most people think of witty responses and machine learning, but the basis of a chatbot UX is actually rooted in content strategy. Learn how to develop a chatbot that sounds human and engages people. Capital One. Adobe. Even Dominos has...

Typography is one of the most important elements of any site, having a measurably large impact on brand and experience. So fundamental is it that making wholesale changes to your typography — opting for a new font, changing the measure, increasing leading — is complex and fraught with potential time-sinks. But there are some simple changes that you can make to your typography that won’t break your grid and can be achieved in 30 minutes or less. Here...

30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power of rich results to steal SERP real estate from your competitors. Appearing in Google search engine results pages (SERPs) is a must-have for any business looking to further their online presence...

30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster. It’s very easy to create an XML sitemap and doesn’t require any coding knowledge. Once a sitemap is created, you need to submit it to Google. Through your Google Search Console dashboard, you can see detailed index coverage reports and fix any technical errors if present. Founder of WPMyWeb.com, Jyoti Ray guides you through...

If you’re here, then you’re thinking about becoming a web designer and wondering if it’s a smart move. Honestly, it’s not uncommon to be plagued by doubts and what-ifs when making a big career change, and that’s especially so right now, what with all the uncertainty we’ve faced over the last year. Here’s some good news: It’s never a bad time to become a web designer, which makes 2021 the perfect time to turn your passion into a...

Google announced[1] that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the publishing ecosystem has been experimenting with new ways of creating rich Web Stories, but based on what it has seen, users do not want teasers where they’re being asked to click through to get the full story. What are Web Stories? Web Stories came to life under the name AMP Stories[2] back in 2018....

30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search. Linking your Pinterest account and website together is an important step towards better SEO performance. Using the Pinterest Analytics dashboard will help you understand your performance. Research your niche keywords to optimize pins and boards for the relevant key phrases. Follow other related accounts...

20 years ago, Wikipedia was started with the ambitious aim of creating a free encyclopedia for the whole world. Looking back 20 years, the world was a very different place: the Dot Com Bust had just passed; the average US house price was just $136k; Jack Bauer was only 24 hours into saving the world; President Obama was several years away from the US Senate; Destiny’s Child were topping the charts; the appalling events of 9/11, and...

In this article, we’ll learn how to turn our static designs into a live, code-based prototype with real fields, forms, maps, and animations, and in turn, transform this prototype into React code — all integrated into one tool. The promise of seamless design to code translation goes back to the early WYSIWYG page builders. Despite the admirable goal, their biggest flaw (among many) was the horrible code that they generated. Skepticism remains to this day and whenever this...

In September 2020, Google launched local services ads to lawyers.  Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results.   At first, we assumed these ads were stealing clicks from the local pack results but were surprised to find that although it did lower the click-through-rate[1] of the Google My Business[2] listings, the average impact was only a loss of about...

About The Author Drew is a Staff Engineer specialising in Frontend at Snyk, as well as being a co-founder of Notist and the small content management system Perch. Prior to this, … More about Drew ↬[1][2][3][4] In this episode, we’re talking about Web Performance. What does the performance landscape look like in 2021? Drew McLellan talks to expert Harry Roberts to find out. In this episode, we’re talking about Web Performance. What does the performance landscape look like in...

Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement[1], filter link extensions mean “Advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” With Filter Link Extensions, your ads will include one header with between 3 and 10 clickable text values. Here’s what it looks like in the SERPs: Like structured snippets. Filter Link Extensions are similar to...

How to stay creative, focused, and organized when working remotely? We’ve collected some useful tools and resources that we use daily at Smashing. We aren’t affiliated in any way with any of the tool makers featured here. We simply love what they do. Remote work brings along entirely different challenges than working from an office. Maybe your internet connection is rather slow? Maybe it’s too quiet around you to focus? Or too loud for a virtual client...

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales. SEO can also be used as a PR channel and vice-versa. From consumer behavior trends to market and demand volatility, search behavior can provide the data businesses need to understand market drivers and pivot in real-time. SEO adds value by providing a model for continuous digital improvement...

Here we are into a brand new year, and although we’re far from out of the woods yet, there is a feeling of renewed hope on many fronts. In this first collection of the year, we have a mix of retrospectives, brand new ventures, and business as usual. There is an eclectic mix of styles on offer, from glossy and slick to minimalist and brutalist, but all confident and looking to a better world in the year...

Next month, the Search Engine Land experts are teaming up with senior marketers from global brands — like Microsoft and Adobe — and cutting-edge agencies — including Page Zero Media and RankHammer — to guide you through search marketing analytics at SMX Report[1], online February 23. Secure your spot now[2] — Early Bird rates expire Saturday, February 6! Your $99 All Access pass unlocks all-new SEO and PPC learning journeys[3] that tackle critical analytics issues… everything from...

In the next video interview, I drove out to the beautiful Croton-on-Hudson, in New York and met up with Dawn Beobide. Dawn is the Director of Marketing at Consumer Labs. She started doing SEO way back in the 1999. We began our conversation talking about Dawn’s history in the space, including a discussion about the old SEO forums. But we quickly moved into our first topic, why it is important to educate your developers on SEO and...

Google has quietly updated the product structured data help documentation to add a section for price drop appearance[1]. In that section Google said it now supports displaying price drop rich results on snippets within English in the US, on both desktop and mobile search. What is looks like. Here is a screen shot of price drop appearance in action from Brodie Clark[2]: How do you show up. How can you get your product search results to display this...

In a blog post today, Google announced[1] that it will make its alternative to third-party cookies[2] available for public testing in Q2 2021.  “Federated Learning of Cohorts (FLoC) … effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser… Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next release in March and we expect to begin testing FLoC-based cohorts with...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

In November, contextual links[1] began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their click-through rates, the safety of their brands as well as how they might optimize for it. The potential implications of contextual links in featured snippets “What could put some publishers off is the fact that winning a featured...

About The Author Becca is a UX Researcher with a PhD in Human Factors Psychology. She runs the UX consulting company Kennason. She lives in Albany, New York with her husband, … More about Becca ↬[1] For hungry freelancers, it can be hard to turn work away. But in the long run, saying no to a project that’s a bad fit will make you a better freelancer. This article will help freelancers and consultants think critically about when...

Google is rolling out a new design[1] for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience, the company said. The new look has begun rolling out and will continue to roll out over the coming days. What is new. Google has updated the fonts, shapes, and colors of the mobile search experience. This includes updated looks for their knowledge...