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Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads you’re running in Google. What started with adding ad units to text Ad Groups has grown into a list of 35 editable options. Here, we’ll detail each of them and discuss the potential benefits and risks, with context to help you make more informed decisions. Note: Per Google’s manage ad suggestions[1] page,...

Google announced[1] it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, all the way through the checkout process in the shopping cart. If you show a higher price than what is on your landing page, Google can suspend your account. The guideline. Google posted its guidelines for the checkout requirements over here[2], it, in part,...

About The Author Eric is the founder of UX Culture Works. He has spent the past 20 years leading UX research and design projects for Fortune 500 companies in the finance, … More about Eric ↬[1] Tooltips are powerful design patterns implemented to enhance the design experience by providing additional information precisely when users need it. In this article, we show you how to design tooltips that will amplify your mobile designs and explain where mobile tooltips are...

Welcome to our roundup of the best plugins for popular CMS, this month. We’re going to cover plugins built to enhance WordPress, Shopify, Craft CMS, and Joomla. Enjoy!   WordPress Tutor LMS Elementor Addons Tutor LMS Elementor Addons[1] is a useful plugin that adds 25+ add-ons to the Elementor page builder. The plugin allows users to create custom styling and layouts for Tutor LMS courses. For this plugin to work effectively, you will have to install Tutor LMS and the...

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed in 2021, you need to integrate more data, retain control over automatic Google optimization, fight against the increased competition, yet you will not have more time for...

30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view. Thinking of content from a branding perspective leads to differentiation and aligns with Google’s focus on topical expertise and authority. Emerging AI writing technology may not be symmetrical with Google’s evolving algorithm. I have a bone to pick with the way our...

Last month, Google threatened to shut down its search engine[1] in Australia if the country’s News Media Bargaining Code, which seeks to compensate news publishers for links to their content in Google’s search results, were to become law. The ultimatum came just a day after Google inked a deal with French publishers[2] to license their content. While the two situations both involve Google and publishers, Australia’s proposal carries wider implications for businesses outside of publishing and possibly...

About The Authors Tomomi Imura (@girlie_mac) is an avid open web technology advocate and a full-stack engineer, who is currently working as a Cloud Advocate at Microsoft in San … More about Tomomi & Daisy ↬[1][2] On your list of places where people might access your web app, Teams is probably number “not-on-the-list”. But it turns out that making your app accessible where your users are already working has some profound benefits. In this article, we’ll look at...

Google announced[1] that the Discover performance report[2] within Google Search Console[3] will now include all data, including Chrome data. As you may know, users can access stories from Google Discover in multiple ways. One way is in the Google Search app or on Google.com’s home page. But also, Discover can be seen when you open new tab in Chrome on Android or iOS. Google will now show not just the data from Google Search app or on...

The CMO at Twitter, Leslie Berland, has announced[1] a substantial rebrand intended to reflect the experience of using the site. The move was announced on the platform first and later confirmed on its blog[2]. Twitter hopes the visual identity will “fully reflect the complexity, fluidity, and power of the conversations today.” The instantly recognizable bird logomark stays, as does the inoffensive tech-blue. But everything else has been grunged up. rather than build the system up from each component part...

30-second summary: Despite 2020’s challenges, ecommerce sales increased over the 2020 holiday — up 49 percent over 2019, pointing to a dramatic shift in 2021. Brands employed new strategies, like curbside pick-up, to increase shopper’s comfort levels in the midst of a pandemic. To leverage large quantities of customer data from multiple sources, brands will seek solutions that enable them to extract value from the data to drive intelligent decisions on delivering the right products at the right time...

30-second summary: 26 percentage of the marketers think they misuse their budgets, so they constantly look for innovative tools to work more efficiently – and VPN might be an answer. Virtual private network (VPN) ensures browsing privacy, but marketers can also benefit by connecting to its various servers around the globe. With VPN, marketers can watch YouTube ads as they’re shown in particular countries, improve their SEO with trending keywords or perform competitor analysis in other markets. As over 90...

Google announced[1] it is rolling out a new feature that will communicate to searchers, before they click on the result, more information about that search result snippet they are looking at. This is a “about this result” box that can be triggered if the searcher taps on the three dots on the right top corner of the search result snippet. What it does. The about this result feature helps searchers learn more about the search result or...

“We can’t wait to come back,” says Michael Bartholow[1] about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” But asked when he will feel safe to attend events, the marketing and education director at digital experience agency Bounteous[2] is far less certain. “A few marketing events in the industry are really excited to get back together in May of this year, and that seems really optimistic to me.” With COVID-19 vaccinations...

About The Author An independent designer and front-end developer who’s trying to make everyone’s experience on the web better with a focus on progressive enhancement and … More about Andy ↬[1] The present and future of CSS are very bright indeed and if you take a pragmatic, progressive approach to your CSS, then things will continue to get better and better on your projects, too. In this article, we’ll look into masonry layout, :is selector, clamp(), ch and...

Searching for new ways to drive more traffic, leads, and sales? The answers are hidden in your very own data. Attend SMX Report[1], online February 23, to learn how to turn your data into actionable insights that help you achieve search marketing success. Early Bird rates expire this Saturday, February 6 at 11:59pm. Book now[2] to secure your All Access pass for just $99!  Attending Search Marketing Expo has never been this affordable… or convenient. Check out the...

It’s hard to believe we are more than a month into 2021 already. But that means more trends to dive into this year, right? So far, the biggest trend of 2021 in website design is an overall lack of people in imagery. It’s not that surprising with a worldwide pandemic happening, but it can mean that designers are branching out in other ways to enhance visual interest in their designs. Here’s what’s trending in design this month.   1....

In part one of my conversation with Dawn Beobide, we spoke about training your developers in SEO[1]. In part two, we first spoke about the upcoming Page Experience Update[2]. In short, she said, you really need to focus on the users and you can then anticipate what changes will be coming next from Google. In fact, Dawn said she “felt it in her data” even before Google announced this specific update, because this is what users...

Google announced[1] that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label reads “identifies as Black-owned” and shows in the product listing results within Google Shopping. What it looks like. Here is a GIF from Google showing this label in the Google Shopping results: Who can get this label. The label is available to businesses that identify as Black-owned. Google said “starting today, we’re extending...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Let’s make this February more colorful! Apart from a new collection of wallpapers, we also have a little creativity challenge waiting for you this month. It’s the perfect occasion to share your ideas with the world — and win a smashing prize along the way. Did you know that this February is the perfect month? Well, layout-wise at least: It starts on a Monday, ends on a Sunday, and has exactly four full weeks. To fill these...

In an interview with contributor Matt Van Wagner, the SEM initiative Search Engine Land Award winners talked about their strategies for a donation campaign combatting news searches during the bushfires in Australia, improving CRO in the very competitive financial services space, and improving margins for seasonal retail campaigns on Amazon. Watch the video below to check out the tactics: [embedded content] Best Overall SEM Initiative – Small Business Matt Eden, Head of Performance Media at Reef Digital Agency Tell us...

About The Author Stefan Baumgartner is a software architect based in Austria. He has published online since the late 1990s, writing for Manning, Smashing Magazine, and A List … More about Stefan ↬[1] In this article, we look at some of the more advanced features of TypeScript, like union types, conditional types, template literal types, and generics. We want to formalize the most dynamic JavaScript behavior in a way that we can catch most bugs before they happen....

Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the ‘Crime and Tragedy’ topic,” the blog announces[1]. Topic exclusions. Along with Crime and...

How good is your knowledge of the history of design? Do you know which famous designer disliked computers? Or which designer compared their job to that of a host at a dinner party? Kick back, relax, and take our quiz, featuring 24 memory-teasing quotes from some of the biggest names in design over the last century. How many can you get right?Powered by WPeMatico...