In two weeks, we’ll be hosting our first SMX Report event. The response has been amazing to this single day virtual event. SMX Report[1] features both SEO and PPC learning journeys through the different aspects of reporting and measurement. We plan to keep the momentum going with the next event in this series, SMX Create, featuring a SEO and PPC learning journey on all things copy and creative. That’s where you, our loyal readers, come in. We’re...
Google quietly announced[1] that the “years in business” label is now live for businesses that want to display how many years they are in business within the Google Search local pack. What it looks like. Here is a screen shot of my business, RustyBrick, showing the 25+ years in business label in a local pack listing within the Google Search results: How do you get this label. Google said you need to provide the open date in your...
30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in surprising search results and agencies are having trouble explaining these outcomes without proper data. Search advertising is one of the most dynamic and rapidly evolving areas of the advertising ecosystem today. And as search continues to emerge[1] as the barometer by which all other advertising activities are gauged, the need for sophisticated search intelligence has never been higher. Yet, agencies, in particular,...
One of the few bright spots in 2020 has been the creativity companies and individuals alike have exhibited in dealing with what, at times, seemed to be overwhelming problems. The world of web design was no different. Designers and agencies had to adapt and implement new color schemes or design new shopping experiences, which made some of the previous design trends not fit for the current design problems. We’ll take a look at these newest design trends and...
About The Author Tobias Günther is the Co-founder of Tower, the popular Git desktop client that helps more than 100,000 developers around the world to be more productive with … More about Tobias ↬[1][2] In this article, Tobias explores some of the less known but very useful features in Git. You’ll learn how to recover deleted commits, clean up your commit history, use submodules to manage third-party code and compose commits with precision — along with a friendly Git...
In 2018 Google revamped the Index Coverage report[1] in Google Search Console[2]. It was a huge improvement from the previous version, and SEOs around the globe rejoiced. With the upgrade, the new Coverage reporting greatly expanded the amount of information for site owners, including errors, indexing levels, and urls that were being excluded from indexing. Google also started providing 16 months of data, which was significant increase from what we had previously.The update was awesome, but...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how much do you automate in your job and life? My spouse loves to talk about automation in modern workplaces. He believes that robots will eventually be able to replace...
Google’s recently announced updated treatment of phrase match[1] to include broad match modifier (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes place the emphasis on machine learning and automation over manual inputs from advertisers. There has been a mixed reception from advertisers, with some acknowledging how similarly BMM and phrase match have behaved, and others denouncing the change as a move to strip away more data...
Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. “Starting in March 2021 and continuing through April 2021, all existing search, shopping, and Dynamic Search Ads campaigns without any automated bidding strategies in place will be automatically migrated to Enhanced CPC. All ad groups and keywords will also be set to inherit bidding from their parent Campaign,” says the announcement[1]. Migration timeline....
About The Author Drew is a Staff Engineer specialising in Frontend at Snyk, as well as being a co-founder of Notist and the small content management system Perch. Prior to this, … More about Drew ↬[1][2][3][4] In this episode, we’re talking about HTML controls. Why are they so hard to style, and how might that change in the future? Drew McLellan talks to Microsoft’s Stephanie Stimac and Melanie Richards to find out. In this episode, we’re talking about HTML...
30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to Internet Live Stats, there are 3.5 billion Google searches made every day. CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy. SEO involves a lot of different parts and strategies, some of...
About The Author Steven Frieson is a front end developer who loves to solve problems for people, whether they’re website users or fellow developers. He is interested in many … More about Steven ↬[1] Wrangling z-index values is a difficult task for many developers. Here is an easy-to-implement mini-framework based on existing conventions that brings clarity and confidence to working with z-index. There are several articles that explain z-index (here’s a good one[2]), since it continues to trip up...
We’re going to try something a little different this month; with this roundup of tools and resources for designers, we’re going to pick a few of our favorites and group everything else in a manner that makes it even easier to find elements that will work for you, and your projects, right now. Here’s what’s new for designers this month… February’s Top Picks Pika Pika[1] is a new Mac app that is an open-source color picker. It helps you find...
30-second summary: A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search. Voice search optimization is critical to your SEO success. Striking keyword targeting helpful to get more results in a short time. Internal linking can boost time-on-site as well as boost your website’s visibility and rankings. Scalability is the key to implement a large scale link-building campaign. Structured data is helpful to decorate your content on SERP and boost CTR. To add content to capture early to...
Your data is the key to unlocking search marketing success. Transforming it into valuable insights that drive more awareness, leads, and revenue is a skill all marketers need to master. Join us in two weeks at SMX Report[1] — online Tuesday, February 23 — to learn actionable tactics for making data-driven decisions that yield measurable results! Together with hundreds of fellow search marketers, you’ll unlock a tactic-rich agenda[2] that explores essential analytics and reporting issues — and walk...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and some changes are coming to your daily newsletter, Starting this week, you’ll be hearing from different Search Engine Land team members each day. We each have different backgrounds, areas of...
Google has quietly[1] published a whole new set of manual actions[2] around Google News and Google Discover policies and guidelines. Manual actions are when Google human reviewers apply a penalty[3] to a website or webpages after it has come to Google’s attention that something was done that was not in accordance with Google’s posted webmaster guidelines. Previously, Google only had manual actions for Google web search related guidelines. Now, Google has added manual actions around Google News[4]...
Every week users submit incredible stories to our sister-site Webdesigner News. Our colleagues sift through it, sorting the wheat from the chaff, and then post it for us to relish. If you want to keep up with the latest news for web designers, the best way is to check out the Webdesigner News[1] site. However, if you missed a day, here’s a useful compilation of the top curated stories from the past week. Enjoy! 3 Essential Design Trends,...
30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road. Global digital agency Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more. It occurs to me...
About The Author Obed Parlapiano is an JavaScript Engineer, bookworm, and writer. He struggles between smashing keys to create long-form articles, reading another fantasy book … More about Obed ↬[1] Remote work is taking over the world, and the biggest obstacle remote teams face is emulating the natural communication that happens at the office. In this article, Obed Parlapiano shares his advice and tips on how to improve your team’s communication and productivity by creating habits and processes...
How you present yourself as a designer, the core skills you nurture, the type of work you take on all contribute to a creative career you enjoy. With various roles to choose from — and an exponentially greater number of job titles — how do you know what kind of design path suits your personality? We’ve put together this fun quiz to help you identify your key personality traits, the skills you should work on in 2021, and...
30-second summary: Semantic search enables retailers to reach a broader audience of potential consumers who are outside their traditional targeted approach. For semantic search to be effective, websites must provide a rich landscape of relevant content for context. Effectively influencing semantic search requires the right tools and technology to achieve results. Search capability is an obvious, integral aspect of any online marketing. But, more savvy marketers look beyond the traditional lexical search capability where the search engine looks for exact...
30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Optimize for SEO like your life depends on it. Targeting mobile may be a viable strategy. Are you aware that the affiliate marketing sector is worth $12 billion[1]? That’s quite a vast number. If you do it right, it is estimated that affiliate marketing programs can increase...
The ‘need for speed’ is an essential item on every website’s bucket list these days. And why not? Enhanced speed is directly responsible for converting traffic into paying clients. Anyone in any industry wishes to boost their website’s loading speed, providing an improved user experience. Plus, don’t forget that escalated site speeds also escalates the website’s ranking to more competitive spots on the search engine result pages and improves core web vitals[1]. So, how can this need...
Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced[1] Thursday. Phrase match will expand to include additional broad match modifier traffic and support for broad match modifier will end. The changes will start rolling out in two weeks. How phrase match will change. Currently, an advertiser using broad match modifier for the keywords +moving +services +NYC +to +Boston may show up for the search query “moving services NYC to...