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About The Author Adam Silver is an interaction designer focused on design systems and inclusive design. He loves to help organizations deliver products and services so that … More about Adam ↬[1] A couple of weeks ago, we organized a Form Design Masterclass[2], an online workshop with Adam Silver alongside 81 friendly and smart people. Today, Adam shares his experience and details by highlighting what you as an attendee can expect from a Smashing Workshop[3], and things to...

There are some interesting shake-ups on the horizon for ecommerce: Experiential shopping, Virt-ical worlds, Au naturale models. We’re starting to see signs of them already — many of them spurred on thanks to the events of 2020. Below, we’re going to explore what’s going on with these new ecommerce trends and technologies and take a look at a bunch of sites that are setting really cool examples for each.   1. Experiential Shopping With many stores, either closed to in-person...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk about analytics. I was watching a talk from Andy Crestodina last week where he said that so many people forget the root of analytics is in “analysis.” We’re...

Back in May 2020, Google announced that Core Web Vitals would become a part of Google’s algorithms in 2021[1], but told site owners that “there is no immediate need to take action.” By November 2020, Google revealed that this update would take effect in May 2021, so for site owners and SEOs across the world, the time to take action on the aptly named Page Experience Update[2] is now. What are Core Web Vitals? Core Web Vitals are...

[unable to retrieve full-text content]Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case […] The post Popular Design News of the Week: February 8, 2021 – February 14, 2021 first appeared...

30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You also get deeper dives into related topics, predictions, and how to overcome blind spots. As an SEO professional, we’re sure that there’s one word you’ve heard...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick ↬[1] Film credits, brand logos, posters… Saul Bass did it all, and the principles that informed his work are just as valuable now as they were 50 years ago. Web design exists at a lovely intersection of different disciplines. In previous articles, I’ve written about the lessons to be learned from newspapers[2]...

30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital marketing, you will need to focus on Analytics, Personalization, and Optimization. And machine learning can help you with all these. ML can be used across all aspects of digital marketing, be it search engine optimization & marketing, social media, email marketing, paid advertisements, or even content marketing. Co-founder of...

What is WordPress? It began as a simple CMS for building a blog, and it has evolved over the years into a complex ecosystem of tools and resources. WordPress can power ecommerce sites, interactive courses, art projects, and of course, it powers one or two blogs. Depending on who you ask, WordPress powers between 35% and 40% of the entire web; that makes it one of the most important technologies of the web era. Best of all,...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, SEOs and PPCs or whatever titles you may have today.  I mean, we all know we are tasked with a lot and sometimes it involves not just us fixing title tags...

Google is rolling out the messaging functionality within the Google My Business[1] desktop interface. This is not fully live yet, but many can see it, including myself. Previously, messaging was available through the Google My Business mobile app, but not within the Google My Business desktop interface. What it looks like. When you login to Google My Business on your desktop browser, you may see a “messages” button on the left side navigation. If you click on...

A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup[1]. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of discrimination is against Google’s own personalized advertising policy[2]. “We will be implementing an update to our policy and enforcement in the coming weeks to restrict advertisers from targeting or excluding users on the basis of the ‘gender unknown’ category,” Elijah Lawal,...

This article is brought to you by 4Kdownload.com[1], a suite of video tools that help you make the most of YouTube, Instagram, Vimeo, and many more popular resources. YouTube isn’t just for videos of cats snowboarding; it’s also a treasure trove of design tips, freebies, how-tos, career advice, and all-around creative inspiration. Whether you’re a seasoned design veteran or just taking the first steps along a creative career, there are thousands of videos that will guide your path. Today,...

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling. Paid search is a fast-growing channel that warrants a data-driven approach to strategy and execution. Evan Kent, VP Integrated Marketing at Schneider Electric, and Kimberly Dutcher, SEM Manager at Merkle share their collaborative approach to a paid search strategy redesign that continues...

Google announced[1] on Twitter that in November 2020 it has released an update to Google Image Search[2] that reduces duplicative images in the image search results: “We made an improvement to Image Search to reduce duplicate images, so that we can display others that are relevant yet visually distinct.” Visually distinct. Google has said the images it shows are now more visually distinct from each other, providing a more diverse set of relevant images for your query. Here...

In October 2020, Google announced passage indexing[1], a new way of Google ranking specific passages from a web page in search. Google has updated us that passage ranking, as they are now properly calling it, went live on Wednesday, February 10, 2021, in the afternoon Pacific Time for queries in the US in English. What is passage ranking. “Very specific searches can be the hardest to get right,” said[2] Google, “since sometimes the single sentence that answers your question...

About The Author Ifeanyi Dike is a full-stack developer in Abuja, Nigeria. He’s the team lead at Sterling Digitals Limited but also open to more opportunities and … More about Ifeanyi ↬[1] Headless CMS is a powerful and easy way to manage content and access API. Built on React, Sanity.io is a seamless tool for flexible content management. It can be used to build simple to complex applications from the ground up. In this article, Ifeanyi explains how...

Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance of a degree in breaking into the content industry. “I realized my pay was going to be limited by the limited education. People could look at that I don’t have this one piece of paper from a four-year accredited university that says, ‘You paid us a lot of money, you sat...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and have you read Accelerando? The book is a series of short stories about humanity’s move toward technological singularity. The first chapter starts with a guy named Manfred wearing what is...

Google has been expanding its roll out and test of dark mode or dark theme for the company’s search interface. Google started testing this back in December 2020, as captured by this Reddit thread[1]. But over the past couple of days, more and more searchers are noticing the new dark theme show up in Google Search on desktop or mobile. What it looks like. Here is a screen shot of the home page from 9to5Google[2]: Google Dark Theme...

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing you to optimize all of your campaigns using Google’s ML algorithms. Marketing consultant Gabrielle Sadeh explains five different objectives that Smart Bidding can optimize for –...

Previously in beta[1], Google Ads announced[2] its updated lead form extension which pops up a form directly from a click on an ad in search, Video, and Discovery. If opted into, it means that when a user clicks a headline from an ad, the lead form appears in the SERP instead of requiring users click through to an advertiser’s landing page to complete a form. After the form completion, the lead can choose to go to...

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for small businesses. He focuses on the importance of Google My Business, keyword research and implementation, internal and external links, reviews, and more. Do you want your business to appear in the top...

When you think of installing analytics, you probably reach for Google Analytics. And you wouldn’t be alone. The platform’s tight integration with SEO and the implication that using Google products is beneficial to ranking means that Google Analytics is the most commonly installed analytics solution globally. Google Analytics isn’t a bad choice: it’s free, it’s fairly comprehensive, and it does indeed tie most SEO efforts up with a nice bow. But Google Analytics is also slow, extremely bad...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, it’s my day to hop into your inbox and I have opinions. A week ago I spoke to several professionals in the publishing sector for a deep dive into Australia’s showdown...