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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and here comes an SEO rant for you. As you know, Google launched passage based ranking[2] in the afternoon of February 10 (PST time if you want to be exact). As...

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your organic listings is real Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience...

Since the skeuomorphism of the early 00s, the design trend of choice has been minimalism. In fact, minimalism has been de rigueur for substantially longer than that. You can make a fair case that minimalism was the defining theme of the 20th century. Beginning with the widespread adoption of grotesque typefaces in mass advertising the century before, continuing through the less-is-more philosophies of the middle part of the century, and culminating in the luxury of 80s and...

Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced[1] Thursday. Last year, the company streamlined its attribution reporting[2] and included YouTube ads[3] to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads[4] in attribution reports by going to the Measurement > Attribution section of Google Ads. After opting in, Display ads will be shown in all attribution reports, along with search ads (including...

About The Author Kristian does web development and writing as part of the team behind the Tower Git client. Based on an island in Southwest Finland, he enjoys running, reading … More about Kristian ↬[1][2] In this article, we take a look at the topic of context and variables in Hugo, a popular static site generator. You’ll understand concepts such as the global context, flow control, and variables in Hugo templates, as well as data flow from content...

The Ottawa-based global ecommerce platform yesterday announced striking financial results[1], with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify offers in addition to its subscription platform, like payments and shipping). Sales on the Shopify platform surpassed $5 billion during the holiday period. Full year revenue for 2020 showed an 86% YoY increase. Major changes in consumer behavior. These results for a high-profile ecommerce enabler, while striking, are unsurprising given major changes in...

Google announced today that RSAs[1] will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based on what queries people are searching for. The variations are tested to determine which combinations perform best. The Ad strength score lets search marketers understand how to...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk Clubhouse… again. If you’re tired of chatting about Clubhouse, I’m so sorry, but it’s fascinating to me. There are apparently many unspoken rules, and just as many ways...

If you check out your core web vitals report within Google Search Console[1] over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve your site metrics. It may be because Google made a small change to the metric boundaries it uses for defining red versus yellow versus green scores in this report. What changed. Google said[2], “The metrics...

This is a complete guide to link building in 2021. So if you want to build authority backlinks to your website, you’ll enjoy the actionable tips in this new guide. Let’s dive right in. Chapter 1:Link Building Fundamentals In this chapter I’ll answer the question: “What Is Link Building?”. I’ll also show you why link building is still important for SEO in 2021[1]. Let’s get started. Chapter 2:How to Find High-Quality Links Before we dive into the step-by-step link building strategies, it’s important to...

30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy small business owners struggling to keep their businesses afloat All the tools on this list meet the following criteria: They are easy enough to master...

When photographers take images to sell commercially, like every other business, they want to maximize their returns, so they adapt their ideas to meet commercial trends. As a result, stock always looks like stock, and that minor deception introduces a small amount of doubt in users. But the rise of camera phones, and the increasing affordability of DSLRs, has led to a growth in people who aren’t monetizing every shot. What that means is if you know...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, let’s pick up where we left off. Last Wednesday morning, I laid out a few reasons why it’s unreasonable to force Google to pay to link to publishers[2] in the main...

30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your reviews will pay off in the long run. Take most reviews as honest opinions about your business and work to build on them for a better consumer experience. When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose...

Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be able to tell that the sector is any more competitive now than it was before Google launched the search choice screen. Source: StatCounter Global Stats...

30-second summary: A cookieless reality is imminent, but advertisers can’t afford to run out the clock, willing an identity solution into existence. Today’s environment is molded by privacy regulation, changing browser policies, and pandemic-induced consumer behavior shifts. Nativo’s SVP of Product comments on the need for a strategic pivot to content and context today. While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily....

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly ↬[1] DevTools is very advanced and helpful, but can also be very intimidating and overwhelming. Let’s fix that. In this article, Vitaly reviews useful features and shortcuts for debugging in Chrome, Firefox, Edge and Safari. Out of all the tools available at our fingertips these days,...

30-second summary: Any company holding a top-five position for the search term “payday loans” on Google is likely to be generating some serious revenue. Being an industry that was once worth around £2 billion in 2013 the industry is not as decorated as it once was, with companies from all over the world trying to tap into the UK payday lending market. The result of heavy regulation and fines has seen the industry shrink in recent years, even if...

Google announced today that the deadline to adopt parallel tracking[1] for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click measurement that’s meant to speed the loading process for users. Previously, when a user clicked an ad, there would be multiple tracking URL redirects before they were taken to the...

Join hundreds of search marketers next week to learn how to transform your data into actionable insights that drive more traffic, leads, and sales: Attend SMX Report online[1], February 23, for just $149! Your All Access pass will unlock a guided educational journey[2] programmed by the Search Engine Land experts that will teach you how to measure search marketing success like a pro. From establishing organizational reporting needs to executing sophisticated competitive intelligence, you’ll walk away with actionable...

Finnish newspaper Helsingin Sanomat has developed a variable font[1], that is designed to make the effects of human-driven climate change tangible in a simple graphical form. Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface. [embedded content] In the design process, we tried out countless letter...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk Core Web Vitals, Since Google announced Core Web Vitals back in May 2020, many search marketers have focused on improving their page speeds and overall site function. It...

30-second summary: What’s the difference between SEO and SEM? What are the elements of a successful search strategy? How can marketers choose a winning formula for their business goals? Goodway Group’s Search Center of Excellence, Lisa Little helps you find the answers. What’s the difference between SEO and SEM? Why should I bid on my own brand keywords? Should we start with SEO or SEM? Is ecommerce considered search? Where should I invest? To understand the relationship of these channels within the...

About The Author Doug leads developer relations at api.video, studying the intersection of media and web performance. A Google Developer Expert and the author of O’Reilly’s … More about Doug ↬[1] Adding video to your application can increase customer engagement and satisfaction. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. In this article, we’ll walk through the steps to optimize the video on your...

Just days before the 2020 Presidential election, we reported[1] that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was making an impact on YouTube and even on Twitch. And, of course, he won the election. But this wasn’t a social media...