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Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers sent on February 23. After April 1, previous Showcase Shopping ad layouts will become part of Product Shopping ad groups. Advertisers will retain access to performance data for removed ads and ad groups in their account reports. Tip of the hat to Kirk Williams[1] for bringing this to our attention. The history of...

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its experiential potential ten years on Many clients and practitioners still use outdated language and practices to position the value of Search in this vastly more...

About The Author Adam Silver is an interaction designer focused on design systems and inclusive design. He loves to help organizations deliver products and services so that … More about Adam ↬[1] Where to put the label in a web form? In the early days, we talked about left-aligned labels versus top-aligned labels. These days we talk about floating labels. Let’s explore why they aren’t a very good idea, and what to use instead. I’ve been designing forms for...

There are many reasons you might be wanting to improve your design skills this year. Perhaps you have extra time on your hands and want to put it to good use. Or maybe you’re new to web design and finding that there’s a lot you still don’t know how to do. It could also be that you recognize that the web is changing, and your skills could use some refreshing to keep up. Whatever the reason, there...

Good morning, Marketers, the first SMX conference of the year certainly set a high standard. There’s a particular feeling you get when attending an industry conference; something along the lines of, “This is a lot of information. I hope I can make the most of it all. I NEED to ask that speaker a question after this session.” I felt those same feelings at SMX Report yesterday. Though, I was able to pull myself together and jot...

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter the new year, they will need to have measurement solutions in place that account for cross-channel, cookieless, privacy, and walled gardens Early adopters of cross-channel...

If you like to build websites with WordPress, then you’re in for a treat. Now, for the first time, you don’t need to know how to code to use Google’s popular Material Design system on your WordPress website; the web giant has released a WordPress plugin and theme[1] to import its colors, icons, UI elements, and typography straight into your CMS. Google already provided a set of tools for generating Material Design themes, but until now you needed...

In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020[1], but due to the pandemic will now go into effect beginning in February 2022. This means Partners will have a year to meet the new Program requirements. New requirements. Google said that Partners requested two major changes to the requirements in consideration of the current economic...

About The Author Stephanie Eckles is a front-end focused SWE at Microsoft. She’s also the author of ModernCSS.dev which provides modern solutions to old CSS problems as in-depth … More about Stephanie ↬[1] A classic problem in CSS is maintaining the aspect ratio of images across related components, such as cards. The newly supported aspect-ratio property in combination with object-fit provides a remedy to this headache of the past! Let’s learn to use these properties, in addition to...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and Google lifts the political ad ban tomorrow. In an announcement yesterday, Google let ad partners know that the previous ban on political ads[2] will now be lifted. The latest ban...

Yelp has expanded its Waitlist feature to support takeout diners, the company announced[1] Tuesday. The announcement also includes enhanced analytics for multi-location restaurants, and a new Point of Sales (POS) integration and guest profiles that support “personalized and targeted marketing opportunities.”  Waitlist now includes takeout. Previously focused on dine-in experiences, Yelp’s updated Waitlist product[2] now supports both dine-in and to-go customers via the Yelp Waitlist kiosk. Source: Yelp. Hosts can enter takeout orders in the app, along with pertinent...

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and also improve customer experience Think about how artificial intelligence (AI) is already contributing to your daily life — those smart replies in Gmail, movie recommendations...

As digital practitioners, GDPR has impacted every facet of our professional and personal lives. Whether you’re addicted to Instagram, message your family on WhatsApp, buy products from Etsy or Google information, no one has escaped the rules that were introduced in 2018. The EU’s directives have impacted virtually every digital professional as products and services are designed with GDPR in mind, regardless of whether you’re a web design company in Wisconsin or a marketer in Malta. The...

Google announced[1] a new feature in Search Console[2] named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here[3]. What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account,...

It’s February, and the spring sun is finally starting to peep through the winter clouds. While many of us are still largely restricted to our homes, the web has kept on growing. We see a shift in attitude towards natural health, wellbeing, and sustainability, and these are now being branded less often as outliers and increasingly mainstream. We’re also seeing more and more color all the time, ranging from an emotional signifier in the background to being...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and is UX the new web standard? I asked how you felt about[2] Core Web Vitals last week, and we got some varied feedback: I think Core Web Vitals do stand to...

Eli Feldblum, the SVP of Search Marketing at MWWPR, stopped by my home in the warmer months to catch up on things. We actually went to high school for one year together back in the 90s. Some how, we both ended up in this industry and have stuck with it since. In this three part video series, Eli and I chat about the good old days talking a little bit about our high school days, the first...

[unable to retrieve full-text content]Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to […] The post Popular Design News of the Week: February 15, 2021 – February 21, 2021 first appeared...

This is a complete guide to the fast-growing social network Clubhouse. In this guide you’ll learn: What Clubhouse is How Clubhouse works How to start popular rooms Lots more Let’s jump right in. What Is Clubhouse? Clubhouse is an audio-based social media platform founded by Rohan Seth and Paul Davison. Clubhouse features live audio “rooms” for discussing a wide range of topics, from marketing to music. At a high level, Clubhouse is kind of like an audio version of olds school chat rooms. Like chat...

UX principles guide many of our decisions when we design and build sites and apps. Understanding UX principles doesn’t mean you can dodge your own testing, but they do give you a head start. Often named for the researcher who identified a particular truth, or pattern, these laws are the product of hundreds, and sometimes thousands of hours of lab and field-based research. How well do you know these UX laws? We’ll start you off with an easy...

ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to use their content in search results and news feeds. Facebook responded by blocking users there from viewing or sharing news content on its platform.  In a blog post[1] February 17, William Easton, Facebook’s managing director for the Australia & New Zealand region, took a “this hurts you more than it hurts us”...

About The Author Kirsty is an ex-journalist, ex-bid-manager who’s now on her third career as a developer. She specializes in making mobile apps using React Native. More about Kirsty ↬[1] As developers, we’re constantly learning new languages and frameworks. But how can you structure this learning to ensure maximum benefit while still progressing? Here’s how you can devise your own curriculum to keep moving in the right direction. After completing a bootcamp in March 2019, I was overwhelmed by...

30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply to all CMS platforms, but Shopify has several in-built features that cannot be customized, meaning some items require more unique workarounds Edward Coram-James discusses issues such as restricted URL structure and duplicate content, providing advice on how to combat Shopify’s shortcomings in these areas Shopify is the most...

30-second summary: More often than not, your contact page will be one of the few pages that are mostly viewed on your website Chances are you’re making a mistake or two that might be unknowingly costing you conversions Grace P. highlights the top four contact page mistakes and how you can fix them A contact page is a medium that connects you with your intended audience. More often than not, it will be one of the few pages that are...