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Proxima Vara[1], a variable font version of the enormously popular Proxima Nova type family, has just been released. Designers love Proxima Nova for the simplicity of its letterforms, its wonderful rhythm, and its generous x-height that all combine to produce a highly legible, modern typeface — that also happens to be cheaper to deploy than many similar designs. The variable version allows designers to tweak the weight from 100–900, the width from a condensed 50% to a wide...

D&AD Shift is a free design school program for creatives over the age of 18, who do not already have a degree-level qualification. It’s been running since 2016 and is a 12-week program led by successful industry professionals. Until now, D&AD Shift has been running courses in New York and London, but it has announced that thanks to a partnership with Google, it will be rolling out the program to cities worldwide; the expansion also means the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, what solutions dominate your search marketing toolkit these days? As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report[2] (MIR) I’ve been thinking deeply...

Semrush on Monday announced[1] it is planning on going public through an initial public offering of its Class A common stock. The company will be listed on the New York Stock Exchange under the ticker symbol “SEMR.” The numbers. The Form S-1 statement[2] shows the numbers behind the SEO tool platform. In 2020 the company had just under $125 million in revenues, which was up from $92 million in 2019. The gross profit was just under $95...

SMX Advanced returns virtually this year on June 15-16, 2021, after being canceled in 2020 due to the pandemic. Whether in-person or online, SMX Advanced continues to be the premier conference for experienced, senior-level search marketers. Our content and events teams are busy preparing the educational program for this year’s event which will include sessions for both SEO and PPC marketers including SEO automation, structured data and Javascript SEO, content orchestration, machine learning and PPC, ad optimization...

Approximately three months after leaving her role as editor-in-chief at Third Door Media (the publisher of this publication, MarTech Today[1] and Marketing Land[2]), Ginny Marvin[3] has joined Google as Ads Product Liaison. In the new role, she will help marketers learn about Google Ads’ products and policies, and bring a marketer’s perspective to the teams that work on them, she said[4] in her announcement. Some work news from me after a couple of months off: I have...

As digital practitioners, GDPR has impacted every facet of our professional and personal lives. Whether you’re addicted to Instagram, message your family on WhatsApp, buy products from Etsy or Google information, no one has escaped the rules that were introduced in 2018. Last week[1], I gave you an update on everything that’s happened with GDPR since 2018. (TL;DR: A lot has changed.) In this article, we’ll look at cookie consent: specifically, the paradox where marketers are heavily...

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is at in the conversion funnel will tell you if the network brings conversions By having two different campaigns that are network specific,...

March is that time of year where the feeling of newness starts, from the first Spring days to fresh design projects. These trends are no exception, with fun new takes on some classic concepts. Circles are always popular, but the top trend is an animated take on the traditional element; plus, fun pink and purple color palettes and a few faux split screen designs round out trending styles. Here’s what’s trending in design this month.   Circle Animations Circles are one...

“Great content” yields amazing results — for both organic rankings and paid search ROI. But how is “great” content defined? And more importantly… how is it created? Join us at SMX Create[1] — online April 13 — for just $99 to find out. This exclusive one-day event delivers actionable tactics to create compelling content that helps drive awareness, traffic, conversions, and sales. After attending, you’ll be able to… Develop and execute a successful content strategy Craft compelling content that supports...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and would you pay per tweet? That seems to be the question floating across Twitter over the weekend after the social media platform announced that they’re testing a tweet subscription option....

In my next vlog, I met up with Steve Marin of Spark PPC to chat about numerous SEO and PPC topics. We focused a lot on content and how you should write content that ranks well in search. We also spent time talking about what clients do not understand about content and how you can help clients get you the right information to write content that does well in rankings. When it comes to content and ranking...

Our wallpapers post this month is a special one: There’s not only a new collection of wallpapers created by creative folks from across the globe waiting for you, but we’ll also award a smashing prize to the best design. More than ten years ago, we embarked on our monthly wallpapers adventure[1] to provide you with new and inspiring wallpaper calendars each month anew. This month, the challenge came with a little twist: As we announced in the...

Google has published[1] a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names when referencing products. This helps the search engine more accurately identify products and match them to offers...

“The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way more short-term last year during the pandemic. We wanted to fit people in their current lives and how they planned in the hour.” The pandemic didn’t just change our lives out in the real world, it changed digital lives as well. It modified...

About The Author Adam is a senior lead UX/UI designer with more than 8 years of experience. Adam’s passion for design steadily grew into establishing his own agency, that … More about Adam ↬[1] Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, we’ll go through how you, as a product designer, can make sure your product nurtures...

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date marked content that comes at the right length and format, and a succinct URL structure Google has always been pretty hazy on any...

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies are shifting to a remote-first culture, people prefer shopping online than going to a retail store, and in-person conversations have...

Design is on a loop; it goes round and round, repeating the same ideas, and revisiting the same problems. If you want to know what will happen in design tomorrow, take a look at yesterday. This week’s quiz is a jaunt through the history of design. Do you know which typeface was chosen for the American Declaration of Independence? How about the location of the first design museum? Can you attach the design motto to the designer?...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, marketers, or has it been a long night?   Are you up all night worrying about your Core Web Vital scores? Can’t sleep because the Google Page Experience Update[2] is just around the...

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is now more critical than ever Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that leaders...

About The Author Subha is a freelance web developer and a learner who is always passionate about learning and experimenting with new things. He loves to write about his new … More about Subha ↬[1] An introduction to building a Discord bot using the Discord.js module. The bot will share random jokes, assign or revoke user roles, and post tweets of a specific account to a Discord channel. Team communication platforms are getting popular day by day, as more...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat ch-ch-changes, It seems like Google has announced change after change these past few weeks, especially on the Ads side. Most PPC marketers understand the move is toward automation,...

Starting around February 18, 2021, Google seems to be showing fewer featured snippet[1] results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show. All of the tools that track featured snippets in Google’s search results showed a decline in how often they show up starting after February 18tth. Moz is showing a decline: 7.5% to 4.5%RankRanger is...