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SEO Web Design Blog

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must drive users from A to B without any unnecessary steps in between – while retaining relevant copy that ties in with your SEO strategy Review...

Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said[1]. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021. What is the inaccurate availability policy. Google explained that a Google Merchant Center account can receive a warning or a suspension when “one or more of your products show as...

When Google announced the rollout of the page experience update[1] a week ago, Google told us that last Thursday Google would allow non-AMP pages[2] to show in the top stories carousel. Many of us were checking to see if we could spot non-AMP content in the top stories carousel and then on Monday some of us started to see this happening. What it looks like. Here is a screenshot I was able to capture with the help of...

Welcome to a new series of articles, in which we round up the best new fonts released from some of the top designers on the Web. In this inaugural edition, the collection includes fonts released or expanded over the last few months. Many of the fonts have free weights available. If you use any of them in your work, be sure to let us know!   Cedar Cedar[1] is a unique angular serif built by wrapping vector shapes around calligraphic...

About The Author Ayobami Ogundiran is a software engineer from Lagos, Nigeria. He loves helping those who are struggling to understand and build projects with JavaScript. More about Ayobami ↬[1] Do you have to process data manually because it is served through images or scanned documents? An image-to-text conversion makes it possible to extract text from images to automate the processing of texts on images, videos, and scanned documents. In this article, we look at how to convert...

Google will launch a central hub for its creative advertising tools called Ads Creative Studio, the company announced[1] Monday. Ads Creative Studio will unify tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, and will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September, with additional features being made available to a wider group of users in the...

It’s an ever-escalating race for top positions on the SERPs. But how do you stake your claim in an increasingly competitive world? Join us at SMX Convert[1] — online August 17 — for a deep dive into organic and paid search conversion optimization that will equip you with the actionable tactics you need to drive search marketing success. Your $99 All Access pass unlocks an exclusive two-track agenda[2] programmed by the Search Engine Land experts that covers the...

Shopify now allows site owners to edit their robots.txt files, Shopify CEO Tobi Lutke announced[1] via Twitter on Friday. For Shopify sites, the robots.txt file can be edited through the robots.txt.liquid theme template[2]. Why we care Robots.txt files tell search engines which pages of your site they can access. While this is a basic feature, some SEOs and Shopify merchants have been waiting years[3] to receive this capability. “Robots.txt was our most requested SEO feature and we believe...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and what is your take on the state of marketing careers? It seems like marketing jobs are on the rebound after the pandemic. I’m seeing tons of listings in my Twitter...

As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced[1] Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a budget. The new mobile YouTube ad creation workflow (left) and campaign metrics (right). Why we care Until now, advertisers had to access...

I had the opportunity to speak with John Shehata, the Global Vice President of Audience Development Strategy & CRM at Condé Nast. Below is just under 40 minutes of video content of the two of us geeking out on SEO and related topics. John Shehata goes way back in the SEO space, so the amount of depth and knowledge he has in this space makes for a great conversation. We spoke about: The early days of SEO, with...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

About The Author Ottomatias Peura has 20 years of professional experience in building digital experiences. Currently Ottomatias is developing a developer tool for … More about Ottomatias ↬[1] Voice assistants are currently the most popular use case for voice user interfaces. However, due to the bad feedback loop resulting from voice assistants can only solve simple user tasks such as setting an alarm or playing music. In order for voice user interfaces to really break through, feedback to...

It’s fair to say that AMP (Accelerated Mobile Pages) is a controversial topic among web developers. AMP is a Google-guided technology that strips down web pages to a limited sub-set of tags to serve pages faster. It was developed as a web-based rival to native news apps from vendors like Apple. The controversy first arose when it was clear how much influence Google had over the conventions, essentially creating a tiered Web overseen by a single entity. The...

About The Author Adebiyi Adedotun Lukman is a UI/Frontend Engineer based in Lagos, Nigeria who also happens to love UI/UX Design for the love of great software products. When … More about Adebiyi ↬[1] Next.js has a file-based routing system in which each page automatically becomes a route based on its file name. Each page is a default exported React component from the pages directory that can be used to define the most common route patterns. This article...

Google has confirmed that it made a change to show a maximum of two FAQ rich results per search result snippet in its search results. Previously, Google would show several FAQ rich results but over the past couple of days, SEOs began to notice[1] Google limiting them to two. What are rich result FAQs. Web pages that have a list of frequently asked questions (FAQs) that contain a list of questions and answers pertaining to a particular...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and happy FriYay! A few years ago I worked for a SaaS company and wrote a blog called something like “Search engine optimization is soon to be user experience optimization.” I’m...

Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced[1] Thursday. It is also offering a free trial of Pointy, a platform that enables local businesses to get their inventory discoverable online, to eligible business owners. More editing capabilities from within Search and Maps. Business owners can now add their local service offerings (e.g., eyelash extensions, leak repairs, ground wire installations, etc.)...

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy Create a detailed editorial calendar to plan out...

Google serves 48% of all ad traffic on “fake” news sites according to a new study[1] from researchers Lia Bozarth and Ceren Budak at the University of Michigan School of Information. The researchers analyzed the advertising on sites from a list entitled “False, Misleading, Clickbait-y, and/or Satirical ‘News’ Sources” created by Melissa Zimdars, critical media studies scholar at Merrimack College. The research from Bozarth and Budak states that, even though big players like Google receive inconsequential revenues from...

About The Author Eric is a Boston-based designer who helps create straightforward solutions that address a person’s practical, physical, cognitive, and emotional needs. More about Eric ↬[1] Image placement on the modern web is highly intentional, helping to communicate the overall purpose of a page or view. This means that nearly every image you declare needs to have an alternate description. The img element’s alt attribute[2] can be “nulled,” which is the act of setting it to an empty...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, the 2021 SEO Periodic table has arrived. We broke the news during SMX and now the latest edition of our SEO Periodic Table[2] is available to all. For those of you...

In May, Facebook announced that it would begin testing advertisements in virtual reality. Those tests are now about to go live. “The company revealed it’s going to begin experimenting with the ads in the Oculus Quest title Blaston from Resolution Games. The experiment will also expand to two other unnamed developers in the coming weeks,” said Michael Tan[1] for PCMag. In-headset ads. The advertisements, deemed “in-headset ads” by Facebook[2], are part of the company’s exploration of ways for developers...

Inclusive design is often mistaken for accessibility, or even used as an interchangeable term, which is a good indication that most designers don’t know what it means. Accessibility is a process that seeks to mitigate issues in a design that is not sufficiently universal; inclusive design increases the universality of the design. In real-world terms, an accessible building may replace its front steps with a ramp; an inclusive building is constructed at the same level as the...

SMX Advanced[1] generally features all the latest in SEO and PPC marketing techniques, strategies, and news. However, this year we decided to add a brand new track focused on user experience in search marketing. It’s no secret that search engines are moving toward finding ways to measure this experience. Google’s page experience update[2] (which is now officially rolling out) and the introduction of Core Web Vitals[3] are a move in that direction, for example. We now have...