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About The Author Victor is a Philadelphia based researcher, author, and speaker. His book Design for the Mind, is available from Manning Publications. Victor frequently writes … More about Victor ↬[1][2] We all benefit when we work to increase the overall UX maturity of our organizations. This article explores the concept of UX maturity, and focuses on finding and utilizing UX champions, and demonstrating the return on investment or value of UX. UX maturity is the presence and level...

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably valuable, here are some answers for you Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR professionals across brands, agencies, and consultants Dive in to discover more on the state of SEO and PR integrations...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, let’s talk about mobile-first indexing. I know, we’ve been talking about this topic for years and years now. In fact, we have been talking about this topic since 2016[2]! But this...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris ↬[1] In a new short series of posts, we highlight some of the useful tools and techniques for developers and designers to get their work done better and faster. Starting out with a few tools for getting to the bottom of CSS. How large is...

For a lot of web scraping tasks, an HTTP client is enough to extract a page’s data. However, when it comes to dynamic websites, a headless browser sometimes becomes indispensable. In this tutorial, we will build a web scraper that can scrape dynamic websites based on Node.js and Puppeteer. Let’s start with a little section on what web scraping actually means. All of us use web scraping in our everyday lives. It merely describes the process of...

We tend not to think about it, but the Internet has a physical dimension. It’s a complex network of wires, cables, servers, and technical odds and ends — if you really want to, you can track it down; doing so is particularly easy on small islands because there tends to be a single cable tethering the region to the wider world. Those physical cables run all the way to your building, and although an ISP manages them,...

Good morning marketers, can virtual events ever recreate the social aspects of in-person shows? We are social beings. That’s even more evident now that we have been confined to our homes for so long. Nothing can really replace the social aspect of in-person events—the camaraderie, developing business relationships, networking and being able to interact with speakers and sponsors one-on-one in a learning environment. Putting aside airline delays, many people will be excited to get back to in-person...

30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so it’s easy to forget some elements or tweak them incorrectly This quick checklist will help you keep all the various on-page SEO elements on track On-page SEO is basically a set of techniques and best practices for your web pages to make them more search-engine friendly and thus, boost your rankings. Now, as you know,...

Google has made two changes to the rich results report in Google Search Console[1]. One of the changes was related to the job posting report and the other change was related to the FAQ and Q&A rich results report. Google documented both of these changes on this help page[2] but we will explain them below. Job posting report. Google explained that starting on March 11, 2021 and going forward, Google has changed its requirements for the Education, Experience,...

Advertisers can now set static headlines for DSAs in Microsoft Advertising according to an announcement from the company. One reason PPC marketers may not have taken advantage of DSAs in the past was the lack of control over their ad creation. DSAs, or Dynamic Search Ads[1], target relevant searches based on the content on your website. A DSA “identifies a potential customer’s intent and dynamically generates an ad pointing to the right page on your website” based...

A domain name is an essential element of every project, product, and company. It’s central to a brand and has a disproportionately large impact on user experience. Not only that, but it also impacts SEO and ultimately revenue. Domain names are also one of the most commonly retailed elements in web technology, with most designers hoarding a small empire’s worth of domain names “just in case” the right side-project comes along. Because so much of the information and...

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The democratization of the SERP represents an enormous paradigm shift that brings certain SEO skills to the fore What would happen if instead of having to jump through hoops...

Meet our new workshops on front-end and UX — on web performance, interface design, psychology and modern CSS. With Lea Verou, Harry Roberts, Stephanie Eckles, Dan Mall and so many others. Jump to all online workshops ↬[1] There is something magical about people from all over the world coming together, live. Camera on, mic nearby, in a comfy chair, with fingertips eagerly hitting your beloved keyboard. We’ve been so humbled to welcome over 2000 wonderful people like you...

With Microsft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital advertising to help keep their businesses afloat. This is even more true in the wake of the COVID-19 pandemic as consumers are more online than ever before. As a result, e-commerce sales[1] jumped $174.87 billion from 2019 to 2020. As we venture toward a vaccine,...

Good morning, Marketers, what has automation done for you lately? Seriously, I’d love to know, please email me ([email protected][1], subject line: Skynet Automation). I’m currently working on *whisper* something…in which I’ll be discussing how changes in AI, machine learning and automation have impacted you, the noble digital marketer. Whether it’s Google’s updated phrase match, a nifty new tool for your keyword research, or if you’re just getting more traffic and you think it’s due to passage ranking, get...

30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens, while others are leaning more into contextual advertising Coegi’s Sean Cotton explores the challenges and opportunities marketers face in the absence of third-party cookies, as well as viable alternatives they can...

About The Author Nwani Victory works remotely as a Fullstack developer from Lagos, Nigeria. After office hours, he doubles as a Cloud Engineer seeking ways to make Cloud … More about Nwani ↬[1] In the world of serverless applications, Webiny is becoming a popular way to adopt the serverless approach of building applications by providing handy tools that developers can build their apps upon. In this article, we will look into what Webiny is and try out the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, what does headless mean to you?  The week has begun on a very busy note, as I’ve been neck-deep in preparation for our MarTech conference[2] coming up March 16 and 17....

Just like it did with Google Shopping[1] and also with Google Flights[2], Google announced[3] it is now opening up free listings within Google Hotel search. There is a new section in Google Hotel search for “all options” that is below the paid results, that shows unapid listings from hotels and travel companies. Free hotel listings. “We’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links,...

30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp your cross-selling tactics To get more people down the sales funnel, you need to include off-site activities into consideration, that is, when your customer interrupts their buying process and how to return them to your site To better understand (and meet) your customer journey, use...

Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has signed the bill into law. Last month, both houses of the Virginia state legislature passed the CDPA — comprehensive data-privacy legislation that will create restrictions on how non-exempt businesses operating in, or targeting consumers in Virginia can handle Virginians’ personal data. These restrictions include: That they comply with certain, authenticated requests from Virginia...

About The Author Gert Svaiko is a professional copywriter and mainly works with digital marketing companies in the US and EU. More about Gert ↬[1] To inspire mobile designers, let’s look at how some clever design solutions tackle mobile navigation, confirmation dialogs, animations, and gamifying the waiting experience. It’s no secret that smartphone usage has doubled over the last five years, accounting for an estimated 3.8 billion users[2] this year. This tells us clearly where people’s attention is and...

The Google Chrome web browser was publicly released in 2008. Originally only available for Microsoft Windows, support for macOS, Linux, and mobile platforms quickly followed. By mid-2012, Chrome was the most popular browser worldwide. It has been the dominant player in the category ever since. Read on to discover all of the important Google Chrome statistics for 2021. Here’s a summary of what we’ll cover: Chrome Stats (Top Picks) Chrome is currently the primary browser of more than 2.65 billion...