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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, what is going on with the featured snippets in Google Search? As you know, Google has been pushing displaying featured snippets in its search results for years and years. When it...

30-second summary: Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast?  Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way Check out these seven podcast SEO tips to help you get in front of more people and get more subscribers If you have a podcast for your business, something you’ve probably thought about is...

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to...

On April 13, the Search Engine Land experts are teaming up with senior marketers from leading brands and cutting-edge solution providers to bring you SMX Create[1] — an all-new training experience loaded with actionable tactics that will help you develop and execute a successful content strategy. Your $99 All Access pass unlocks two all-new SEO and PPC tracks[2] that tackle critical content and copywriting issues… everything from planning SEO content that ranks to creating visually stunning display...

About The Author Stephen Roe writes about web design at Sitejet. When he isn’t plotting world domination with his clients, he’s studying the intersection of culture, … More about Stephen ↬[1][2] The secret to growing a successful web design business is thinking of design as a service, not a product. When you focus on recurring revenue and sell to one targeted niche, you can grow a business faster than ever. Starting a web design business isn’t difficult. There’s a...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, remember when virtual events weren’t really a thing? As with much over the past year, that sure has changed. We’re not just saying that because we know first hand what it...

As a web designer, you’re not really in the business of building websites that your clients will love. I know that may seem counterintuitive, but think about how vast the differences often are between your clients’ personal aesthetics and what actually works to turn visitors into customers. So, really, you’re in the business of designing websites for your clients’ audiences. But how do you ensure you get it right? You could take what your client tells you at...

About The Author Carmine Zaccagnino is a Flutter and Linux enthusiast, author of the Programming Flutter book with the Pragmatic Bookshelf. Blogs more, tweets less. More about Carmine ↬[1] Flutter has been transitioning from a cross-platform mobile development SDK for Android/iOS into a tool that allows you to run the same code natively in a browser on Windows, Linux and macOS. With Flutter 2, non-mobile Flutter development is starting to become more viable. Last year, I wrote two articles...

Pinterest is a visual discovery platform. It went live for the first time in March 2010. By January 2012, Pinterest had hit 10 million unique monthly visitors. At the time, it was the fastest website ever to reach this milestone. Pinterest became a unicorn months later, receiving a valuation of $1.5 billion at its May 2012 Series C round. The user base continued to grow, and the company went public in April 2018. Today, Pinterest has a market capitalization...

Good morning, Marketers, hindsight is 20/20, right? I have mixed feelings about that phrase, but I’m thinking about it for a few reasons: The Politico story about how the FTC dropped the ball by not suing Google in 2013 (read more about that at the bottom of this newsletter). Google’s career certificates, which may disrupt higher education (we discussed in yesterday’s newsletter[1]). This tweet[2] from Jamie Indigo; it reads: “Being an English major turned tech SEO feels a lot like...

It’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing and adjusting to for a while: “In 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad actors looking for new ways to take advantage of people online.” Google involved both manual and automated ad monitoring to ensure...

We’ve been big fans of Ghost[1] since it first launched via a Kickstarter campaign way back in 2013. Ghost 4.0[2] has just been released, and the host of new features is another giant leap forward for the popular blogging platform. The content management space is one of the most crowded for startups; there are traditional CMS, headless CMS, site builders, and the omnipresent WordPress, which, if current trends persist, will power 729% of the web by next...

The newest feature within Google My Business allows local SEO practitioners to see recent reviews on their listings in a single place and check the status of reviews they reported to Google. The new tool. You can access this new tool here[1]. Step one is to select your business, then select if you want to check the status of a reported review or if you want to report a new review for a takedown. After you select report...

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not born equal, especially, when it comes to acquisition channels – a purchase on your site from a new customer has more value than one from...

Patreon launched in 2013 with a mission to help creatives monetize their content. Within 18 months, 125,000 “patrons” were using the platform to make recurring payments to creators. And total monthly payments hit the $1 million landmark. Patreon has continued to grow and now boasts more than 6 million active patrons. The platform supports a network of more than 200 thousand creators. On this page, you’ll find the latest statistics on Patreon’s growth to date. First, here’s a quick overview...

Web-facing pages are an information security battle zone as we fight hackers who try to steal company secrets. Modern webpages often leverage resources from more than one origin[1] (domain). This often leads to vulnerabilities. As pressure mounts surrounding security concerns that affect new features, webmasters have a growing list of options from browser makers, including directives for handling “cross-origin” resources to help prevent information leaks. Security measures You may already be familiar with rel="noopener"[2], a way to make...

About The Author Carie Fisher is a digital accessibility developer and trainer who is passionate about inclusive front-end code and promoting diversity in tech. More about Carie ↬[1] How do we know which patterns are good, better, best when it comes to accessibility? Is it better to use an established pattern/library or create new ones? With the myriad of choices available, we can quickly become caught up in a web of confusion on this topic. Marc Benioff memorably stated...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, do you think headless is happening?  Based on your answers to last week’s survey, I’d say… no. Not quite yet, anyway. Of the 192 respondents to the question “Have you ever...

A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes through a partnership with Homewyse, a fact-based, independent reference for home product, installation and service estimates. What this looks like. Google displays an estimated range of the cost to have certain jobs done in your local area for your home. The example below shows the estimated cost to repair a...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris ↬[1] In a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. This time it’s all about CSS Generators: from CSS shadows to easing gradients to CSS overlays to CSS doodles. Last week, we looked at...

Earlier this month, Google announced that it would not build or use alternate identifiers to track users[1] for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC). Advertisers have been anticipating the shift away from third-party cookies[2] for years, but now, we have some understanding of the technology that the industry leader will be backing to replace it. Google has positioned...

A key part of designing successful websites for clients is making sure that as many end-users as possible can access and enjoy that site. So, what if you discovered that around 1 billion people couldn’t enjoy your designs? Even if those people manage to click on a link and visit the website that you create, they might not be able to understand what’s being sold or navigate to the checkout page. According to statistics from the World Bank[1],...

Good morning, Marketers, and what is search? As I’ve watched the “what is martech?” conversation playing out on our sister site, MarTech Today[1]. It’s made me rethink the parallel question for Search Engine Land: “What is search marketing?” Our knee-jerk reactions are often very Google- and Microsoft-centric, but people search pretty much everywhere online nowadays–and especially as we’ve become even more digital this past year. I remember the old statistic that “YouTube is the second largest search engine,”...

[unable to retrieve full-text content]Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to […] The post Popular Design News of the Week: March 8, 2021 – March 14, 2021 first appeared...

Every month we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today. So for a few moments, take a break from your daily routine, have a laugh and enjoy these funny cartoons!   No budget   Content mess   Dollar Store...