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Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist,” wrote Peter Fernandez, Product Manager, Hotel Ads in the announcement[1]. Before the launch, advertisers were only able...

30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month – but what does it really mean for news-SEOs? In-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs weigh in. As...

About The Author Stephanie Eckles is a front-end focused SWE at Microsoft. She’s also the author of ModernCSS.dev which provides modern solutions to old CSS problems as in-depth … More about Stephanie ↬[1] Eleventy[2] (aka 11ty) is rising in the ranks among static site generators. This Node-based builder is attractive due to its zero-config starting point, purely static output, and ease of achieving the coveted top Lighthouse performance score of four perfect 100s. Let’s dive into what else...

Illustration is a big trend in 2021. Every designer should have some ability to illustrate, whether that’s producing icons, creating lettering, mocking up layouts, or crafting full-blown illustrations. Designers’ workflows are as varied as their work, and one designer’s favorite tool is a frustrating mess to the next designer. Most design apps have a free trial, so it’s worth trying out a few before committing. Counting down to the best illustration app for designers in 2021, all of...

Good morning, Marketers, maybe you can help me understand something. We preach authenticity as the foundation of our messaging, and it comes from understanding our audiences’ needs. But, major brands make the news all the time for getting it wrong. So, is it just more difficult for larger organizations? And shouldn’t larger organizations also have the means to get everyone on the same page? Here’s an example from my upcoming keynote with Carolyn at SMX Create[1]: On June...

Microsoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said[1] its goal was to ensure its platform “delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences.” With that, Microsoft published its ad quality in review for 2020 and here are some of the highlights. Note, this report comes a week or so after Google released its ads safety report for 2020[2]. Microsoft sensitive advertising policy. Microsoft...

FLoC, Google’s alternative[1] to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser testing[2] beginning in Q2 of this year, but countries that fall under GDPR and the ePrivacy Directive will not participate. “During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer, acknowledged that FLoCs might not be compatible with...

About The Author Aaron Hans makes web applications fast and accessible for all users. Leading the team responsible for the State of California’s public pandemic response … More about Aaron ↬[1] One of the drivers of the popularity of headless options is that expectations for the quality of user experience are constantly going up. We have a wealth of tools to help developers build things fast so results are expected quickly. Going headless lets your team take full...

Online reviews have a crucial impact on small businesses. Most businesses strive for a solid online reputation, which means investing time and money in monitoring these reviews across citation listings. It’s worth the effort, though. Proactive online reputation management helps build trust with potential and returning customers. Plus, reviews help your visibility in local search, and lines from your list of reviews can even show up in your Google My Business listing, too. Here’s a list...

Google is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company posted on its YouTube tests and experiments page[1] yesterday. On Thursday, it also announced a new way to watch YouTube videos directly within Twitter on iOS. What are YouTube feature experiments? Occasionally, YouTube will test new tools and features with a small group of people for a limited time. These are known...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, are things turning the corner in your business? Last week, I had the sad occasion to attend a funeral (yes, in person) and, surprisingly, I emerged with a great sense of...

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing Recording and analyzing common user search terms on a website will reveal if consumers are seeking services they are willing to pay for but you...

Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019, according to a study[1] published by Rand Fishkin, founder of SparkToro.  Image: SparkToro On desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices. Methodology caveats. This latest statistic and the 50% figure from 2019[2] did not come from the same data provider and included different searching methods. The new data, from...

In a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. Recently we’ve covered CSS Auditing Tools[1] and CSS Generators[2], and this time we look into reliable accessible components: from tabs and tables to toggles and tooltips. Table of Contents Below you’ll find an alphabetical list of all accessible components. Skip the table of contents[3], or just scroll down to explore them one-by-one. Accessible :focus Styles Every browser has default focus...

This month’s collection of the best new websites launched or updated in the last four weeks features color, and more color, and then — just for good measure — a bit more color. Yellow is a hue of choice, but you’ll also find burnt orange, rich purples, and greens and blues in equal measure. What is missing is the tech-blue of years past, replaced with something altogether more Mediterranean. Enjoy!   Cevitxef This site for Cevitxef[1] ceviche restaurant in...

“How do I generate content that actually ranks well?”“How are AI and ML impacting content creation?”“How can I create display ads that get more clicks?” Get the answers to these and more essential content questions at SMX Create[1], online April 13. Early Bird rates expire this Saturday, March 27, at 11:59pm ET… book now[2] to secure your All Access pass for just $99! (After Saturday, your All Access pass will cost $149… what are you waiting for?) You’ll unlock...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and can you provide a customized user experience without user data? That seems to be the ongoing tug-of-war happening in the stories we’re seeing below. With work from home and school...

I had the opportunity to catch up with an old work colleague, someone I worked with outside of the SEO space ages ago. His name is Dan Toplitt[1], he is now the senior vice president and head of US SEO at Reprise Digital. We spoke about how we first met, probably over 10 years ago. We also spent a lot of time talking about how enterprise SEO is less about focusing on Google’s algorithm updates and more...

Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of...

Disney+ launched in November 2019. 10 million users signed up for the service on its first day. The streaming platform was initially available in 3 countries: the United States, Canada, and the Netherlands. Disney+ has quickly expanded into other international markets, and now serves subscribers in 59 countries. Today, the global Disney+ subscriber base totals 100 million customers, far surpassing Disney’s initial expectations of 60-90 million subscribers by 2024. Continue reading to find all of the latest Disney+ statistics...

30-second summary: Most marketers agree that creating content is a core business strategy SEO can help you capitalize on the content you’ve created and see lasting results Create content around common sales objections to improve the sales process Instead of going all-in on the best-case scenario of in-person events being able to happen in 2021, create a plan based on what you know works now and could continue to work into the future as well With 2020 pulling the rug out...

Earlier this week, Google sent out a notice through Google Search Console with SharedArrayBuffer warnings[1] to site owners. And honestly, it caused a huge amount of confusion and concern amongst those who received it. Today Google published a blog post with clarifications around why Google sent out the message and what site owners can do to address the potential issue. Google defines SharedArrayBuffer. Google has defined what a SharedArrayBuffer is by explaining, “SharedArrayBuffer is a JavaScript object to...

It’s Friday, and we wanted to have a little fun with a design test that might make you go cross-eyed. Here are ten images, each with a dot in the middle of another shape — a square, a circle, or maybe something trickier. Can you tell with a glance if the dot is in the exact center of the shape? See how many you can get right; pathetically easy or fiendishly difficult? You decide!Powered by WPeMatico...

Wondering what’s happenin’ at Smashing? Well, we’ve been busy. Here’s a little story of how we removed floating labels, improved performance on mobile, and launched a new series of articles[1]. Oh, and how you can contribute to Smashing, too. There is always something happening behind the scenes at Smashing. Over the last months, we’ve been continuously working around the performance of the site[2], but we’ve also removed floating labels[3] from our forms, redesigned our error messages, revamped...