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About The Author A UK-based technologist and developer, working as Technology Director for Active Matter, David spends most of his time helping organisations turn their bright … More about David ↬[1][2] With the explosion in popularity of the Jamstack has come the proliferation of new options for managing your content. Headless[3] has become quite the hot topic in development circles of late, but where do you start if you are embarking on a new project and haven’t yet...

In June 2020, Google appointed a new head of Search, Prabhakar Raghavan[1]. Now, Prabhakar Raghavan is making some leadership changes to help him run Google Search. The company has notified the employees impacted by this change this morning. What is not changing is that Google’s Vice President of Search, Pandu Nayak is still leading Search Quality. Jen Fitzpatrick is still leading the central engineering team at the company. And, Jerry Dischler is still the head of Google...

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing (NLP) and artificial intelligence (AI) to guide customers through the buying funnel[1] A robust conversational marketing platform makes it possible for companies to build chatbots...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how are your clients and stakeholders feeling about data and privacy these days? It may seem like a non-sequitur in search marketing, but the two topics are pretty intertwined. I...

There can be multiple reasons for not delivering a product on time. An example would be where progress slows down or grinds to a halt because of a client’s requirement cannot be met. It can be due to the designer who doesn’t have the right design tool for the task. Your toolbox may be well stocked, but there may be a tool or web design resources you frequently use that simply isn’t up to the task at...

Yelp has added “Asian-owned” to its list of available business profile attributes, the company announced[1] Tuesday. This searchable, opt-in-only attribute enables businesses to self-identify as Asian-owned and is available free of charge. The Asian-owned business attribute within Yelp’s mobile app interface. Image: Yelp. Why we care In February 2021, overall searches for women, Asian, Black and Latinx-owned businesses were up 2,930% compared to February of the year prior, according to Yelp’s Local Economic Impact Report[2]. On Yelp, searches for...

Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of...

The best thing about writing about website design trends each month is looking at all the great sites that are being developed. Designers are stretching creatively and exploring new techniques and ways of doing things all the time. It’s refreshing and inspiring. This month, some of those trends include a style that nods to brutalism, slide scrolling that’s interesting and fresh, and animated typography. Here’s what’s trending in design this month…   1. Almost Brutalism Brutalism can be a lot to...

In a new series of posts, we highlight some of the useful tools and techniques for developers and designers. This time around, let’s look at vanilla JavaScript code snippets — resources and lightweight libraries to help you solve a problem without a large overhead or third-party dependencies. Every now and again we have to deal with legacy code, wading through dark and eerie sides of the code base, often with a vague, ambiguous and unsettling documentation —...

Learn actionable tactics to drive more traffic, leads, and sales with expertly crafted content: Attend SMX Create[1] online — next Tuesday, April 13 — for just $149! Together with hundreds of search marketers, you’ll unlock a tactical, two-track journey[2] programmed by the Search Engine Land Experts that explores the latest in SEO and PPC content strategy. After a few focused hours, you’ll be ready to… … and more. Check out the complete agenda[3]. Attending SMX has never been easier or...

Good morning, Marketers, and welcome to Q2. I hope you met and exceeded your Q1 search marketing KPIs and OKRs. They might have been much different this year than last, but with the COVID vaccine rolling out, we may have a somewhat normal Q2 2021. I think. I wish. I hope. We’ve all probably learned about SMART goals[1] before (Specific, Measurable, Attainable, Relevant, and Time-Bound). But if you’re past SMART, here are some alternatives for your Q2 KPIs: FAST:[2]...

Last November I met up with Fay Friedman, an SEO based in New Jersey who currently works in the property management space but spent a lot of her early career in e-commerce SEO. Fay Friedman is the the Director of SEO and Marketing of AJH Co. She started her career in SEO like many others, kind of stumbling on the power of SEO through writing and then getting hooked on it. In our conversation in Branch Brook...

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors, there is opportunity and time for improvement and preparation as long as issues are addressed as a business priority Enterprise Search and Digital Marketers need to prescribe...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick ↬[1] Quick, constant change is a given on the web. It is often one of its greatest strengths. As ever, though, there is a balance to find. Although longevity takes a different form online, its value is immeasurable. Disposability is a tricky term to handle in the digital world. So many things...

Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals. Fortunately, the most infamous of these websites took steep hits in 2018 and have not recovered rankings in Google since. However, these sites, including Ripoff Report, Pissed Consumer and Complaints Board, still can (and do) appear prominently at times in search results where they can severely harm reputations. Here is an update...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, the past few weeks have been heavy on Fridays, so let’s make this week a bit lighter with some useful nuggets of information to catch you up on some trending...

A lot of things have changed for over the last year, including of course for marketing and marketing ops teams. In a new survey conducted by Advanis for Sitecore, 80% of U.S. marketers said their responsibilities had significantly increased in the past year, against a backdrop of pressure from management, unrealistic deadlines, and sharp changes in strategy. The survey revealed that marketers also feel pressured by changes in consumer behavior. Based on a sample of 1,000 consumers,...

This week Google announced further details of its plan to remove cookies from ad tracking[1]. The strategy, which the ad giant expects to be fully implemented by 2022, has come about due to increasingly stringent privacy laws in a growing number of territories around the globe. Google’s first step was the announcement in January[2] of FLoC (Federated Learning of Cohorts). Google itself is still testing and fine-tuning the system, but in essence, Google will replace 3rd-party cookies...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how do you feel about big brands and April Fools’ day? I’m all for a fun prank or a good pun, but April Fools’ has become such a “must-do” for...

About The Authors Trys Mudford (@trysmudford) is a front-end developer who sits at the intersection between design and engineering, helping translate between the two functions … More about James & Trys ↬[1][2] By systemizing the fundamentals of typography and space, and leaning into the inherent fluidity of the web, a free new CSS tool called Utopia[3] offers an alternative to breakpoint-driven design. This shared language between design and development streamlines communication and encourages the creation of bespoke constraints...

As a web designer, you face plenty of challenges, both good and bad. One of the bad ones is to suddenly find out that you’re either in danger of missing a client’s deadline or will be unable to meet it at all. A missed deadline could be due to something beyond your control and no fault of your own. There are measures you can take to avoid what you do have control over. Such as not having...

Let’s welcome the new month with some fresh wallpapers. Designed with love by artists and designers from across the globe, they are available with and without a calendar for April 2021. Starting off the new month with a little inspiration boost — that’s the motivation behind our monthly wallpapers series[1] which has been going on for more than ten years already. Each month, the wallpapers are created by the community for the community and everyone who has...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, I’m hosting #SEOchat[2] on Twitter tomorrow at 1pm ET and would be delighted if you drop by to say hi! The topic of the discussion will be the zero-click stat (zero-click...

The new ad type allows dealership advertisers to expand their reach and see the same increase in conversions they might have from Image Extensions — with the ease of use that feeds provide. What are they? “Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and...

Compelling content is your key to driving search marketing success. Join us in two weeks at SMX Create[1] — online Tuesday, April 13 — to learn actionable tactics for crafting content and copy that generate more traffic, clicks, and conversions. Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda[2] that explores critical content issues — including the impact of AI and ML, creating a seamless journey from ad to landing page, and maintaining a...