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SEO Web Design Blog

Over the last fortnight one site builder has gone toe-to-toe with another, as Wix launched a marketing campaign aimed at attracting WordPress users, and instead attracted universal ire. First, Wix sent out expensive headphones[1] as gifts to key WordPress “influencers” in an attempt to lure them to the platform. Second, they produced a series of adverts that instead of promoting their own product, tried to imply that WordPress is so bad you’ll need mental health counselling to...

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent stock price drop is proof of Google’s monopoly and why it shouldn’t enjoy it anymore Google expert, Susan Dolan draws from her rich experience and...

Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote[1] about a case in Michigan where a law firm had a 1-star review left that had no text in it. [We also covered it in our daily brief[2] a while back.] The identity of the user is unknown and the law firm claimed that the user posted the wordless one-star review to their Google My Business listing with...

Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers are looking to capitalize on the here-and-now as search demand shifts across various consumer categories. Although many may focus on a client’s given target, when executed correctly, including search demand in your optimization strategy can result in incremental revenue, all while achieving given targets. For PPC marketers looking to capitalize upon...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers,  It has been about a week since the Google product reviews update[2] started rolling out and I wanted to give you an update on what type of impact it’s had. Sometimes...

It’s no secret that the technical interview process leaves something to be desired; it’s often riddled with anxiety and stress. In this article, we’ll take a look at seven of the most common mistakes candidates make in their technical interviews and explore ways you can avoid them. I have failed many technical interviews. Year after year would pass and I would slowly progress in my technical interviewing skills. It wasn’t until I received my dream job offer...

We’re no longer arguing about whether climate change exists because climate change is now extensively documented. Instead, we’re arguing over whether climate change is a natural cycle or human-accelerated. At this point, the reasonable best-case (yes, best-case) scenario is that global temperatures will rise by 2˚C — if we don’t meet our global emissions targets, then it will be higher. A 2˚C rise in temperature means a rise in sea levels of approximately 20m in the next 100...

Brand safety has been top of mind[1] for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads near content they wish to avoid. “Once advertisers upload a dynamic exclusion list to their Google Ads account, they can schedule automatic updates as new web pages or domains are added, ensuring that their exclusion lists remain effective and up-to-date. This feature will be available to all users within the coming weeks,”...

Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it. In fact, some of us are already so used to it that we use automated tools all the time. Nevertheless, skepticism and distrust are also common attitudes when it comes to automation — these feelings are valid as well. After all, new automations are often accompanied by a change in workflow...

About The Author Stephen Roe writes about web design at Sitejet. When he isn’t plotting world domination with his clients, he’s studying the intersection of culture, … More about Stephen ↬[1][2] Selling is key to growing your web design business, but it doesn’t have to be complicated! With clear goals, customer research, and proven closing techniques, anyone can find new clients. In part 1[3], we explained how to use a monthly recurring revenue (MRR) model to grow your web...

At Smashing, we’ve been busy over the last few months. We’ve set up new workshops, redesigned our navigation, refined performance[1] and improved accessibility. There are subtle UX changes coming in, and we’d love to share what we’ve been cooking. Not many people know that the entire Smashing Family is a very small team[2] with just 15 wonderful people working day-to-day on everything from magazine and books to front-end and design. At times it might feel like that’s...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and what does it all mean? Three-fourths of Americans who said they like personalized advertising also said they would support legislation forbidding companies from selling their personal data to third parties,...

Have you ever wondered why we’re so amazed by motion? A moving image is more likely to grab your attention than a static one. Motion is exciting and attention-grabbing – plus, it allows us to access more information in a short space of time.  For a while now, companies have been experimenting with all kinds of motion and animation in their design choices. We’ve seen the rise of animated website backgrounds or live-playing videos instead of images...

About The Author Ahmad Shadeed is a UX designer and front-end developer from Palestine. He enjoys working on challenging design and front-end development projects. He wrote a … More about Ahmad ↬[1] In this article, we will explore the causes of overflow issues and how to solve them. We will also explore how modern features in the developer tools (DevTools) can make the process of fixing and debugging easier. If you’re a front-end developer, you may have come across...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, I’d like to share a bit about the mindset I try to adopt — perhaps it’ll help if anxiety sometimes gets the better of you (as it does for me). In...

Google announced[1] this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Google Ads auto-apply recommendations. Google now allows advertisers to opt-in to apply a certain subset of recommendations automatically to your account. Google said this “can improve your account performance and save time,” but...

We (the Chrome Speed Metrics Team) recently outlined our initial research into options for making the CLS metric more fair to pages that are open for a long time. We’ve received a lot of very helpful feedback and after completing the large-scale analysis, we’ve finalized the change we plan to make to the metric: maximum session window with 1 second gap, capped at 5 seconds. Read on for the details! How did we evaluate the options? #We reviewed...

Steam is a video game distribution platform. Launched in 2003, the service has gained popularity among gamers across the world. Today, it has more than 120 million monthly active users and a catalog of over 50 thousand games. Read on to find the latest Steam stats for 2021. Here’s a quick overview of what you’ll find on this page: Top Picks Steam has 120 million monthly active users. 62.6 million people use Steam on a daily basis. The Steam catalog in the US...

In this article, we’ll be building a video streaming app using Nuxt.js and Node.js. Specifically, we’ll build a server-side Node.js app that will handle fetching and streaming videos, generating thumbnails for your videos, and serving captions and subtitles. Videos work with streams. This means that instead of sending the entire video at once, a video is sent as a set of smaller chunks that make up the full video. This explains why videos buffer when watching a...

Hot off the press from this morning’s SMX Create keynote! As of today, the 2021 Search Engine Land Awards are officially OPEN for entries[1]! This is your once-a-year opportunity to take home the highest honor in search marketing — and now, it’s easier than ever for you to apply.  Say goodbye to mandatory metrics and campaign stats — simply send us an executive summary that showcases, in 750 words or less, the award-worthy work you and your team...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and here we go again, I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions,...

In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters[1], a consultancy dedicated to promoting diversity in the marketing services industry, with a special focus on agencies — but her insights have application across all kinds of business teams. Improving cultural and social wellness within a business like an agency is an ethical imperative. Right...

Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition in exchange for giving the social media company an advantage in Google-run ad auctions. The project was called “Jedi Blue.” Now, newly released and unredacted documents filed in that case (which have now been redacted) show “Google...