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When I first started in this industry in 2006, there was a multitude of sites that small businesses could ask customers to review them on. Over a decade later, we find that there are very few websites in this space that are actively generating user-generated content from consumers. This makes it even more problematic when a business receives a negative review on one of these third-party sites because it’s often harder to combat if there aren’t...

Google confirmed it’s testing a feature that takes the searcher from the search results page to a third-party site, then anchors them to that exact location on the site while highlighting that content. This is something Google originally did on mobile[1] through the AMP cache, and is now being tested on desktop and Chrome browsers. What it looks like. Glenn Gabe was the first to spot this and posted numerous examples on Twitter[2]. Below are some of...

The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed[1] the example of one retailer that relies on Amazon to complement its offline operations. Recently published data suggests that Amazon presents a major opportunity for retailers to attract more business by having a presence on the site. As reported in[2] Marketplace[3] Pulse[4], 78 percent of keyword searches done on Amazon are nonbranded....

Custom JavaScript can now be added to AMP pages, Google announced[1] this week. The amp-script component can be used to enable user interactions, and to share code across AMP-enabled and non-AMP pages. JavaScript features, such as multi-page forms that need to be validated before moving on to the next section, can now be delivered via AMP. Source: Google. Why we should care The AMP team said this was one of the most requested features from developers using AMP. It...

Posted by MiriamEllis“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her...

Posted by RuthBurrReedyRuth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited!  When you’re onboarding a new SEO client who works with a lead generation model, what do you do? Among the many discovery questions you ask as you try to better understand your client’s...

Posted by KameronJenkinsIt's too easy to fall into a rut with your SEO audits. If it doesn't meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins teaches us her methods for saying adios to generic, less effective SEO audits and howdy...

Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performance by helping search engines to better understand its content. While Schema.org is continuously expanding and refining its documentation, Google updates its list of supported features that are eligible to be displayed as rich...

Posted by rachelgooodmanmooreIf you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go?  As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at work getting a bunch of cool features out the door. We’ve made these improvements with you in mind, to help...

Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn.  In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based...

Posted by MiriamEllis“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about negative reviews, they head to fora asking if there...

Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Think of this post as a quick-and-dirty version of The Beginner’s Guide to SEO’s chapter on...

Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.” “Please engage in my shady link exchange.” “I can acquire 5 links of DA 50+ for $250 each.” Or maybe...

Work On Your Own Website This is how I got started with SEO. And it’s how I recommend most people step up their SEO game. Here’s why: When you run your own website, you can make changes FAST. No need to ping your boss on Slack to see if it’s OK to change a title tag. No need to email your client’s web designer to add an image to a page. See something that needs to be changed. Change it. See the results. The...

Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They make your content MUCH easier to share. I published a post a while back that outlines the entire process: How to Get Backlinks With Guestographics[1]. So if you haven’t read that...

Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link building strategies that are working GREAT right now. (In 2019) Let’s get started! 1. Use Data to Get Links From News Sites and Blogs In one of my recent guides I covered how to use HARO[1] to become a source for reporters. And that’s something you should DEFINITELY be doing. But HARO connects you with journalists who are planning features in advance. And what else do...

The Content Newsletter The Content Newsletter is a newsletter that provides 100% pure value. The value can be in the form of a handful of tips. Or links to helpful resources. Or a personal story. The exact type of value doesn’t really matter. As long as you don’t pitch anything, you’re good. In fact, pure value newsletters are so rare that your subscribers will LOVE you for them. For example, I sent out this Content Newsletter a while back: (A handful of...

We surveyed 1,200 business owners to better understand the current state of the SEO services industry. In this new report you’ll learn: How much people spend on SEO. Where people find SEO services. Why people choose one agency over another. Why people decide to leave their current SEO provider. Lots more. Without further ado, let’s get into our findings. Highlights and Key Statistics: 1. American small businesses spend an average of $497.16 per month on SEO services. 2. We found a strong correlation between higher spending...

Today I’m going to show you how to write a blog post that gets: Hundreds of comments. Thousands of social shares. And first page Google rankings. Let’s dive right in. Chapter 1:Find a (Proven) Topic Your blog post topic is HUGE. Question is: How do you find proven topics? Use one of these 5 simple step-by-step strategies. Chapter 2:Blog Post Templates Now that you have a topic, it’s time to get started on your post. And I have great news: You don’t need to start from scratch, suffer from...

In the world of design, there are a few unwritten rules. For a logo, a few of those rules are don’t make it over the top, don’t make it overly and unnecessarily colorful, and make it match the brand. One thing that we haven’t considered (at least some of us) is taking that list of rules and sending them to the opposite side of the spectrum. Is there such a thing as a logo that is so...

Every moment, even as we speak, new web tools and services for online businesses and freelancers, are being launched. This is great but there is also a huge minus. How can we know which web tools are the most efficient and reliable? We are answering this question by reviewing for you 45 different solutions from many domains: WordPress support, freelancers invoicing, WordPress themes and plugins, website builders, the most popular WordPress analytics plugin and much more. Freelance Invoice[1] With over...

Looking to change your software development practices for the better? You already have the know-how and experience, and you always strive to improve your skills? But, if you feel you’ve hit a plateau, the tools you’re using could easily be the source of the problem. Choosing the right tools and services is always a challenge, especially when more and more come on the market every year. Bridging the gap between development and operations has always been a...

In a competitive market, there are many ways to make your brand stand out. You could go for a unique catchphrase, a state-of-the-art product, or maybe just better prices. All of those ideas are great ideas, but sometimes a little design ingenuity is the best tactic, and what better way to be unique than having a custom logo font. Typography is a detail that a lot of people notice. It has to be legible and friendly, yet...

It’s no secret anymore that a good social media presence can bring anyone some sweet cash. It’s also no secret that in order to start making money online and become an “influencer,” you have to put a lot of work into your online activity and image. From personalized messages, engaging videos, spontaneous stories, charming photos, to matching backgrounds and fonts, they are all contributing keys to an attractive and followable account. But nothing would matter if...

Grey Goose has revamped their visual identity and we love it. The redesign was done by London, UK-based Ragged Edge.“We needed a bold statement. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. [The] bespoke type is more contemporary, with just a hint of swagger. The perfect complement to the iconic lone goose symbol.” When it comes to the goose logo, I have some...