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SEO Web Design Blog

Let’s welcome September with a fresh desktop wallpaper. Designed by artists and designers from across the globe and available with and without a calendar. Lush green slowly turning into yellows, reds, and browns in the Northern hemisphere; nature awakening from its slumber in the Southern part of the world: September is a time of change. A chance to leave old habits behind and embrace the beginning of something new. And, well, sometimes a small change of routines...

This is a marketing strategy that may change everything you know about content marketing and SEO. The customer feedback loop is an effective way to improve your offerings to your customers and modify what they get based on their feedback. It’s a business strategy that has been in existence for quite some time, but here, it’s refined towards content marketing and SEO. Surely, there are ways you can make use of one of the most effective business and...

About The Author Ben Hong is a psychologist, developer and educator hybrid whose origin story harkens back to the days when he would build cheesy websites like his “Fortune … More about Ben Hong …[1] One of the most overlooked aspects of creating and/or maintaining any software library is good documentation. Luckily for you, a new tool on the market is here to make it easy for you to create great documentation for your projects. When it comes to...

When information architecture design is done well, your website will have a clean, organized feel that better represents your brand. As a result, your website will be positioned to rank higher on Google, increase traffic and convert more sales. Designing mid-level feature pages is one of the hardest parts of building or revamping your website. How do you divide your business into neat, tidy sections? How many categories should you use? Does it make sense to combine...

About The Author Arthur is a UX/UI designer at NFQ that also codes a bit of front-end. He is a firm believer that merging design and technology can solve even the most difficult … More about Arthur Leonov …[1] As our phones are getting bigger, we need to adjust how we build and design our websites. Is there something to learn from app design and tap bars? Can we fix the mobile navigation of our websites to have...

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement[1]. But it can also be stressful, particularly when you look at how many results on Google appear for the keywords you want to rank for.  What is the process for keyword research and how do you get it right? This is a challenge...

You’ve probably heard of WebAssembly and why it’s a powerful tool in the browser. In this article, we explore why serverless WebAssembly might be equally powerful outside the browser, and how to get started using it. Now that WebAssembly is supported by all major browsers and more than 85% of users worldwide[1], JavaScript is no longer the only browser language in town. If you haven’t heard, WebAssembly is a new low-level language that runs in the browser....

Google is reorganizing how it presents publisher content policies[1], and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager. Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and the Google Publisher Restrictions page will outline specific content types that do not violate policies, but may not be appealing to all...

UX professionals often seek to influence user behavior. How often does that influence cross the line into dark patterns? How prevalent is dark UX on the web? Iconic comedy duo Mitchell and Webb once asked a very important question[1]: “Are we the baddies?” Given that, at the time, they were dressed in Nazi uniforms with skulls on their hats, and looked like rejected villains from a Wolfenstein game, the answer was something of a foregone conclusion. But what...

How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle? When you earn the attention of top-tier press, you reap the business benefits of large-scale brand exposure and the SEO benefits of high-authority backlinks[1]. It’s a win-win. But it’s increasingly difficult to win the attention of the online press. Any day of the week, you have tweets from Chrissy Teigen and the contentious presidential election dominating the media...

You need to up your YouTube optimization game when you’ve got awesome video content but poor traffic. In case you haven’t heard, video marketing has been experiencing a near-meteoric rise over the last few years. Online video[1] has now overtaken television as the preferred medium for watching videos, while around five billion videos[2] are watched on YouTube each day. It’s important to note that simply having great content isn’t enough. To make sure your videos are seen by...

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC[1] campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar[2] they spend on Google Ads. Optimizing PPC campaigns is not easy, but it’s very powerful if...

Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today. It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, open a new tab or click on the link – now they can do it without leaving the email...

New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on Google is growing. Next steps for search marketers Zero-click searches result in users remaining on a Google-owned property such as Google.com, Google Images, Google Maps, and YouTube rather than moving on to a third-party website from an organic search result. Mr. Fishkin first wrote about this phenomenon last October[1], highlighting how millions of queries are answered directly on the search results pages using...

Publishers are increasingly adopting the paywalled content approach as a monetization strategy. If there’s anything, paywalled content has helped publishers generate more revenue online. But user experience may have suffered as a result. Paying for content may sound arcane on the Internet, but it’s not a new thing. Newspapers thrived on subscription plans. And high subscription numbers are how publishers justify their ad rates. But with the way the internet has democratized access to knowledge, hardly does...

Are you going about your content marketing as effectively and efficiently as possible? There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand? One great way to find the best content marketing tools is to take a look at what the pros are using and recommending....

Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO[1] best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is an open-source ecommerce platform developed by Varien. The first beta was launched in 2007. Since then it has had a number of owners (or...

It’s no surprise that PPC campaigns are great for driving quick results. However, it’s not the only way paid campaigns can bring profit to digital marketers. Integrating your PPC data in your SEO strategy will help you improve your overall performance. Your SEO strategy should be flexible to trends, algorithms, and user behavior. While it takes much time to evaluate SEO results, the PPC data allows you to predict what works and what doesn’t work. Using this information...

If you are using Facebook’s Ads Manager, campaign budget optimization[1] (CBO) will become mandatory for all ad campaigns as of September 1, 2019.  If you are using an API tool like AdRules, you have until September 2020 before it is mandatory. If you do any advertising on Facebook, you will be affected by this change. It will apply to both new and existing ad campaigns. If you don’t want a rude awakening on September 1 when CBO activates in Ads...

According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends[1] report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, however, respondents indicated that visual and voice search are much lower on the priority list. Why we should care The types of video...

Even the most experienced search marketers face tough challenges. Get the expert solutions you need to succeed from more than 100 of the brightest, most experienced and accomplished search marketers presenting at SMX East, November 13-14 in New York City. This year’s agenda[1] is a firehose of 90+ sessions, keynotes, and clinics tackling thorny search marketing issues including on-page and technical SEO, SEM, agency ops (NEW!), multi-location search marketing (NEW!), conversion rate optimization, analytics, video, tools, and...

Yelp is betting big on personalization. Soon, new screens will allow users to select preferences and favorites[1] that will be used by the company to offer better recommendations and personalized search results. Pet owners, vegans and parents. In the latest version of the Yelp app users will be prompted to indicate dietary (e.g., gluten free, vegetarian) and lifestyle preferences (e.g., pet owner, parent, homeowner). Then the app will ask for favorites across a number of categories: food...

Amazon’s fake reviews problem is apparently getting worse[1]. But most consumers are unaware[2] of the issue, let alone its size and scope. Amazon, review graders battle over size of problem. FakeSpot and ReviewMeta[3], which analyze Amazon reviews, have published studies that argue majorities of reviews[4] in specific product categories (e.g., electronics) are fraudulent. Amazon has previously disputed this and argued that the companies profit from trying to “instill” and exploit consumer distrust. Some Amazon sellers express ambivalence...

Google announced[1] it is removing some features from the current Search Console API. Most of these features are related to apps, specifically Android app search appearance types. Makes sense. In February, Google removed app properties[2] from Google Search Console, so removing it from the API makes sense. Google told app developers to transition to Google’s Firebase platform for this type of reporting. “Since these appearance types are no longer used in the UI, they haven’t been populated...

Search Engine Land editor Barry Schwartz caught up with local search expert, and the founder of local SEO agency Sterling Sky, Inc., Joy Hawkins at last month’s MozCon event for a quick interview. The two talked about Hawkins decision to break out on her own, why she bought Local Search Forums from her mentor, and how her team has been able to make sure it remains a top-notch resource for the SEO community. “There’s a log of...