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Google rolled out its “Recommendations” page[1], formerly known as “Opportunities,” in 2018. The page features an optimization score, which measures how well your Google Ads account is set up to perform. The higher the score, the fewer the recommendations Google has to offer. It may seem appealing to implement recommendations from Google, given the search giant’s huge swath of search behavior data. But often, these recommendations don’t take into account retailers’ unique business goals. In some cases,...

In the relatively early days of search, when it was still highly competitive, one of Google’s brand and distribution strategies was Google site search (GSS): syndicating its search box and index to third party publishers across the internet. GSS was shuttered in 2017[1], and replaced in 2018 by other alternatives[2]. Growing list of third party partners Google’s current effort to distribute the Assistant[3] across an ecosystem of third party devices is reminiscent of the Google site search strategy....

Google now officially has new developer documentation for structured data around movie markup. The new documentation is available here[1] and it shows you how to markup your movie lists with structured data so users can explore movies through Google Search. The announcement. Google announced this on Twitter: Supported item properties. This new documentation outlines that title of the movie, director of the movie, and an image of the movie are the item properties supported in this markup. Image...

You already know the entry-level SEO factors you need to think about constantly to make your rockstar brand visible to your audience. You’ve covered your keyword research, content strategy, domain authority and backlink profile. It’s all solid. But at the same time, it’s 2019, and those elements won’t always cut it in the same ways they did ten or even five years ago. As we prepare to enter the 2020s, digital marketers everywhere need to stay current...

In this fourth instalment of Inspired Design Decisions, Andy Clarke will teach you about Alexey Brodovitch, one of the most influential art directors of the twentieth century. Andy will teach you about Brodovitch’s iconic work and show you how to apply some of his design techniques to the work you make for the web. In this article, you’ll learn how scattering images will fill your designs with movement. Andy will teach you how to mirror pictures...

Google Ads has recently announced[1] that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, this is probably not a huge concern, as they are not limited by budget. Being visible for a wider range of search terms without having to add thousands of keyword variations can only be a good thing. But what about those with limited budgets, and those in...

Google announced[1] this morning an update to how Google presents movie and TV shows in the mobile search results for the upcoming fall season. The new interface is more graphical and interactive, letting you have more fun swiping through entertainment options from your mobile searches. How it works. When you search for things like “good shows to watch” or “what to watch” on mobile, you can tap the start button in the “Top picks for you” carousel...

For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true staple of data manipulation in Excel. Now, after more than 34 years as a cornerstone lookup function, VLOOKUP is making way for a new successor. Microsoft has announced[1] the rollout of XLOOKUP – a powerful new function designed to address many of the known limitations of VLOOKUP. For advertisers and marketers, this means more efficient reporting...

Email newsletters are still one of the primary ways to successfully engage with customers. In this article, we’ll show you how to make the most of your email newsletter. Being in the business of building websites, it’s easy to forget that no matter how great they look, how well they perform, or how optimized they are for search, a website alone will not attract visitors back to it. You have to give them a good reason to...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In this article, Rachel Andrew explores the situations in which you might encounter overflow in your web designs and explains how CSS has evolved to create better ways to manage and design around unknown amounts of content. CSS is designed to...

I had the opportunity to sit down with SEO expert Marie Haynes[1] to discuss her thoughts on the Google search ranking algorithm. In this interview Marie told us about her days as a veterinarian and how that led her to becoming an expert on Google link penalties and SEO in general. In our conversation, we spent most of our time talking about managing Google manual actions and penalties, dealing with core algorithmic changes and the concepts behind...

Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results.  Google algorithm is now much harder to crack than before. Besides, 75 percent of online users[1] do not scroll past the first page of the search engine results. As you can imagine, this makes the SEO space highly competitive right now and companies can no longer rely on basic techniques. However, you can...

Link builders know that qualifying prospects is extremely time-consuming, and a tool that helps you find the relevant prospects fast is gold. This guide will show you a simple method to obtain a list of relevant prospects in several minutes rather than days, or weeks of manual work. You either have time, either money, usually, or maybe you are short of both of them, which is a very challenging situation, yet not hopeless. However, these two resources,...

The seasonality adjustments feature that Google previewed at Google Marketing Live[1] in May is now live for Search and Display campaigns. It is not available yet for Shopping, Video or App campaigns, but is expected to come to Shopping campaigns later this year. Why would you use this? Google’s tCPA and tROAS smart bidding strategies already take broad-scale seasonality changes into consideration; it’s not hard to train algorithms to respond to the holiday season bump, for example....

Earlier in the year, Valentin Pletzer[1] found that Google had begun to show a ‘Popular Products’ carousel for a subset of queries in search results. At the time, many believed that this new carousel was an Ad that Google just hadn’t labelled correctly. But it turns out this feature was in fact an organic result. On that same day, Google released an article titled: Help customers discover your products on Google[2]. Based on the contents of this article,...

About The Author Leonardo Losoviz is the creator of the API + component-model for PHP + framework for building sites called PoP. He lives in Kuala Lumpur, Malaysia. More about Leonardo Leonardo …[1][2] The typical website stack has gotten complex, involving many tools and technologies, and requiring automation to handle its deployment adequately. In this article, let’s take a closer look at Buddy[3], one of the most comprehensive tools for automating website deployments. (This is a sponsored article.) Managing...

Google announced[1] that site owners can now verify their web sites with Google Search Console[2] in a new way, auto-DNS verification. This works with a select number of domain name service providers and can help simplify the process of getting your website verified within Google Search Console. Auto-DNS verification. Google said the company has “collaborated with various domain name registrars to automate part of the verification flow.” There is now a new flow that “will guide you...

When performing a search on Google these days you will often find it contains a local result. In most cases that means results in a map powered by Google My Business results. In fact, during quarterly earnings call Google’s CEO said, “I wouldn’t underestimate the focus we have on local. Just to give you a sense, local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year.” When a statement...

Every month we present a roundup of the trends we expect to see in the weeks ahead. This month’s collection of design trends focuses on a bit of a slow burn – design techniques that appeal to millennials (maybe) and Generation Z. Gen-Zers are those born between 1997 and 2012, meaning part of this generation is in grade school. This generation is impacting design trends already because they are the most digital savvy generation yet. And they start...

About The Author Buzz is Principal Designer at Help Scout and formerly Design Lead at Atlassian. He’s headed design teams at Campaign Monitor, Skype and a handful of … More about Buzz Usborne …[1][2] Switching tools isn’t a decision to be taken lightly. Here’s a nuts-and-bolts and behind-the-scenes look at how Help Scout migrated design systems from Sketch to Figma — why we made the switch, a step-by-step walkthrough of what it entailed, and what we got out...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Sites operating under a subdomain or subfolder of another brand are attracting attention from SEOs as well as search engines. This trend has most recently involved coupon sites that use a subdomain of well-entrenched media outlets, but could potentially be applied to any number of industries. Global Savings Group’s CNN and Business Insider coupon sites rank first and third organically for the query “nike coupon code” — above competitors RetailMeNot and Groupon. Whether this practice is incentivized or...

Google has been slowly ramping local search monetization over time. It introduced local search ads[1] in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughy two years ago[2]. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement. Part of Local Campaigns[3], the ads are designed to drive visits to local businesses and retail locations. These fully automated units run across Google...

While shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events like Black Friday and Cyber Monday, if you haven’t started already. To help marketers get a better handle on how to maximize their sales and profit over these high-traffic periods, my colleagues and I examined Prime Day 2019 sales activity across our client base of thousands of Amazon sellers. The results showed that...

Update: This article was updated on Aug. 30 to clarify that Google may suspend businesses in extreme cases of gating (self–managing) GMB reviews. Whether it’s finding accommodation, booking a restaurant, choosing a new car or upgrading software for your business, reviews will impact your purchase decision. Indeed, nearly 95% of shoppers read online reviews before making a purchase[1], which will have a huge impact on website conversion rates. It’s therefore vital that marketers know how to harness user–generated...