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Google’s systems cannot verify the accuracy of content; instead, it relies on signals that the company thinks aligns with “relevancy of topic and authority,” according to Danny Sullivan, Google’s search liaison, in a tweet posted from his personal account on September 9. This attracted attention from SEOs and kicked off a conversation. Here are the tweet and the question that prompted it. It’s not a popularity contest. When Bill Slawski, director of SEO research for Go Fish Digital,...

Template #1: The How-to Video The How-to Video is just like it sounds… It’s a video that shows someone how to do something, like bake a cake or do a pushup. For many businesses, how-to videos will be your bread-and-butter. In fact, how-to videos are like a video version of blog content. They’re not designed to convert people right then and there. But how-to videos ARE great for getting your brand in front of potential customers. So, along with product...

Google has announced[1] Tuesday that today the nofollow link attribute (i.e. rel="nofollow“) will be seen as a “hint” rather than as a directive for ranking purposes. In addition, Google is adding two additional link attributes, in addition to the rel="nofollow" to provide a bit more context about the content you’re linking to. Until this change, any link with the rel="nofollow" attribute added to it would not be counted at all by Google for use in its search...

Serious search marketers like you know that in an ever-changing industry, it’s essential to reevaluate what’s new, what’s changed, and what’s next… What’s the latest with Google and Bing penalties? How important is page speed, really? Should voice search be a priority for your company? Do know how to take advantage of new e-commerce platforms like Amazon Advertising? What about offline conversion tracking? … the list goes on. Get answers to your burning SEO and SEM questions and learn how to navigate...

Yesterday the U.S. Ninth Circuit Court of Appeals found (.pdf[1]) in favor of data analytics company HiQ Labs[2], which had been scraping data and building products from LinkedIn public profiles. It’s a case that has a lot of implications — and may still be appealed. CFAA and anti-hacking rules. LinkedIn tried to stop HiQ by using, among other things, the Computer Fraud and Abuse Act (CFAA[3]), which is a federal cybersecurity and anti-hacking law. In basic terms,...

It’s time for me to go all fanboy on you guys, because Vivaldi is on Android, ya’ll! Vivaldi the browser, that is. You know, the one made by former Opera devs, and which is aimed at power users who want loads of customization and choice, plus a little privacy. It’s the browser I’ve been using and only mildly worshipping for a while, now. Look, it’s just best if we make it clear that I am biased. Though...

About The Author Nick Babich is a developer, tech enthusiast, and UX lover. He has spent the last 10 years working in the software industry with a specialized focus on … More about Nick Babich …[1] The market is filled with site builders that promise to be universal solutions for any design challenge, but when it comes to practice, they fall short on both the design and development side. Only a few tools actually keep their promises. In...

Highly anticipated[1], it’s now official[2]. State attorneys general have launched formal probes of Google and Facebook. Texas Attorney General Ken Paxton will lead an investigation of alleged anti-competitive behavior by Google and, separately, New York Attorney General Letitia James is spearheading another multistate probe into Facebook[3]. The latter was announced last week. All 50 states pile on. The Google investigation, made formal today, is supported by all 50 state attorneys general — every single state. The Facebook...

Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process can get away from you though. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking can occur. What’s new. On Monday, Microsoft Advertising released[1] a new product negative keyword conflicts report in the web interface to address this problem. The default columns selected...

About The Author Charlie is currently a front-end developer at Atlassian in Sydney, a Mozilla Tech Speaker and Google Developer Expert in Web Technologies. She is passionate … More about Charlie Gerard …[1] Using JavaScript and frameworks like Tensorflow.js is a great way to get started and learn more about machine learning. In this article, Charlie Gerard covers the three main features currently available using Tensorflow.js and sheds light onto the limits of using machine learning in the...

After over two years[1] of testing the new Google Search Console and bringing it out of just about a year ago[2], Google has announced[3] it has shut down the old Google Search Console. The announcement. Google said, “Today we are reaching another important milestone in our graduation journey, we are saying goodbye to many old Search Console reports, including the home and dashboard pages.” Redirect. Google is redirecting all attempts to reach the old Google Search Console into the...

The majority of our digital media time is now spent on mobile, and most of that with a small number of apps[1]. Search in the Apple App Store is the most common way iPhone owners discover and download new apps. NY Times and WSJ both find “search bias.” Apple has helped make developers billions of dollars[2] but it has also been accused of favoring its own apps in search results to the detriment of competitors. A New...

Every month we roundup the best portfolios launched by agencies, freelance designers, and other creative professionals, into one easy-to-digest collection. And now we come to September. The kids are off to school (the poor dears), the teachers are off to school (the poor dears), and you’re free to spend some time thinking about the most important holiday of the year. You’ve got to get ready for it emotionally, spiritually, and financially. That’s right, I’m talking about Halloween. But before...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

All links aren’t created equal. We all know that but Majestic now provides much more insight into the precise context into why and where links appear. Geeking out like never before. Earlier this week the company announced[1] upgrades that allow SEOs to explore links in much more depth. The tool now organizes webpages into 40 segments and provides visibility into where backlinks physically appear on the page, what text surrounds them and internal and external link density....

On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene[1] in Midtown, New York City. To see highlights from last year’s event, check out this roundup[2] of the sessions or these presentations[3]. Transformation of Search Summit 2019 speakers + agenda We’ve gathered a great list of search marketing pros to share their knowledge and experience at this event. Whitepaper Carolyn Shelby from the Walt Disney...

“We’ve passed a milestone in Google’s evolution from search engine to walled-garden…” said Rand Fishkin in his recent research[1]. You might have already seen that Google organic click-thru rate is shrinking at alarming rates in the last three years.   Whether your CTR improved or stayed the same over time, I am sure you have been alarmed by those stats. On the other hand, Google in May announced[2] the new rich results in the form of FAQs within SERPs.  This...

Today’s marketplace demands that SEO practitioners understand more about website development than ever before. You don’t have to know programming to be good at SEO, but a genuine technical SEO has the ability to develop a website using nothing more than a text editor. What SEO practitioners and web developers have in common is that we all use search extensively as part of our jobs, although each profession’s particular searches are quite different. As a technical SEO...

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google last year[1], the ad systems automatically serve up a combination of headlines and descriptions provided by the advertiser. What are RSAs? Advertisers can input up to 15 headlines and four description lines in each ad via the web interface, Editor, the bulk API, or you can import existing RSAs from your Google Ads campaigns. The...

When your business is just getting started online, hacking seems like a purely bad thing: catastrophic at worst, and a nuisance at best. But is there ever an ethical use-case for hacking? And if so, where is the line between being hacked, and using hacking? Someone defaced your website, posted a rude or lewd image, and called you the adult equivalent of a doodyhead? Ah well, time to grab the backups, and maybe switch hosts. You can’t really...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] Smashing Magazine is thirteen years old! In this article, I share the stories of some of our Smashing Team. The people behind the magazine, books, and conferences. This week, Smashing Magazine turned thirteen years old. The web has changed a lot...

[embedded content] Google may select a canonical URL based on your site’s perceived preference and the URL that is more useful for the user, Webmaster Trends Analyst John Mueller explained on the September 9 edition of #AskGoogleWebmasters[1]. The question. “You can indicate your preference to Google using these techniques, but Google may choose a different page as canonical than you do, for various reasons. So, what are the reasons? Thanks!” user @uale75 asked via Twitter. The answer. Before addressing...

Bloomreach has announced the launch[1] of its B2B Search & Merchandising (brSM) connector for Salesforce Commerce Cloud on Salesforce App Exchange. The connector lets Commerce Cloud users integrate Bloomreach’s site search and merchandising tools in their e-commerce environments. Why we should care The AppExchange listing significantly extends availability to users working in Commerce Cloud environments. With the connector integration, Commerce Cloud users can provide their customers with more relevant search results while affording merchandisers the opportunity to focus...

For over a decade, leading brands and agencies from around the world have sent their search marketers to SMX East for an unrivaled training and networking experience. Why? SMX offers the greatest variety of sessions[1] on SEO, SEM, agency operations, content marketing, video, mobile, and local search. They trust SMX because it’s the only event choreographed by the Search Engine Land team — Ginny Marvin, Barry Schwartz, Brad Geddes, Matt Van Wagner, Detlef Johnson, Jessica Bowman, Greg Sterling,...