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Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical part of any SEO campaign. You need to make sure that your work provides the results. In this article, you’ll learn how to effectively guide your SEO team and assess their performance from nine outstanding experts in this niche. People we’ve asked 1. Julian Redlich @JulianRedlich Product Manager (SEO) at Booking.com[1]. Leading the product vision and...

What happened in the web dev world in the past four weeks? In his final monthly reading list, Anselm summarized everything you need to know to stay on top of things. Editor’s note: Please note that this is the last Monthly Web Development Update in the series. You can still follow the Web Development Reading List on Anselm’s site at https://wdrl.info[1]. Watch out for a new roundup post format next month here on Smashing Magazine. A big...

There once was a time when your clients desired certain features that either left you scratching your head as to how you’d pull it off or dreading all of the work it would take to manually put something like that together. However, with the rising popularity of application programming interfaces, or APIs, that’s no longer an issue… With an API, you create a connection between your website and an application for the purposes of drawing on its...

ConsumerAffairs provides buying guides for everything from mattresses to home warranties. But they also direct consumers on purchasing hearing aids, dentures, diabetic supplies, and even lasik surgery. Many have questioned the legitimacy of ConsumerAffairs buying guides, largely because top-rated brands often have financial relationships with the organization. ConsumerAffairs’ health content has been hit in the post-medic world, but now it seems they’ve found a way to circumvent the algorithm update by hosting slightly modified versions of...

We want your input to help us plan our upcoming SMX West conference, which will be taking place on February 19 – 21, 2019 in San Jose. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at...

BrightLocal has launched a new free tool called “Local[1] RankFlux[2],” designed to alert marketers to changes in local search rankings across multiple industries. Exclusively focused on the Google local algorithm, it offers tracking for 26 verticals. The ranking fluctuations of individual industries can then be compared to the overall sample. Tracking over 14,000 keywords. Local RankFlux tracks roughly 560 keywords per industry vertical in 20 cities, according to BrightLocal’s blog post. It “plots the ranking position of each business...

The importance of teamwork and workflow is often missing from discussions of SEO success. So I interviewed 31 people, with titles ranging from Content Specialist to SEO Director, to CEO, and asked them about how teamwork and workflow affect their SEO operations and success. Why did I do this? Because we can all learn from the experience of others. By understanding what works for others, we can hopefully avoid making their early mistakes. Costs of poor coordination are traffic, conversions,...

Despite the constant addition of new automations to Google Ads, there’s still a lot for humans to do. For example, deciding the best combination of settings and automations that is likely to drive results for a particular campaign. What options work best may differ from vertical to vertical, and even account to account. That is why experimentation and testing is such a critical part of a PPC rockstar’s repertoire: from testing different bid strategies, to testing...

About The Author Laurie is a software developer, conference speaker and frequent blogger. She’s a member of the TC39 Educators committee and contributor to various publications, … More about Laurie Barth …[1] Sick of chaining lots of keys together with dots to access nested values in objects? Frustrated that arr[0] isn’t a very descriptive name? Destructuring assignment has incredible value when accessing values in arrays and objects. Read on to learn a number of use cases in which...

The robots meta tag will also be treated as a hint, in accordance with Google’s new treatment[1] of the nofollow link attribute, Webmaster Trends Analyst Gary Illyes tweeted[2] on September 11. 1. There's no meta robots ugc and sponsored, it won't do anything if you add that.2. Meta robots nofollow is a hint now, like rel-nofollow.3. I'll update the docs tonight to say this explicitly. — Gary "鯨理" Illyes (@methode) September 12, 2019[3] Robots won’t support the new link...

[embedded content] JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller explained on the September 11 edition of #AskGoogleWebmasters[1]. The question. “Is it possible to insert JSON structured data at the bottom of the instead of the ? It seems to work fine for many websites,” asked user @largow via Twitter. The answer. Yes, you can insert JSON structured data either in the body or...

Google began warning advertisers last month that the accelerated delivery option is going away.The accelerated ad delivery option in Google Ads will be available for a little bit longer, Google announced Wednesday. The end was supposed to come by October 1, as the warning in the screenshot below indicates, but now the option will sunset[1] starting October 7. Campaigns will be switched over automatically. Why we should care If you missed the news last month, Google said it...

Yelp has been busy lately. The company is creating new products for business owners[1], most of them subscription-based, and new features for consumers. Most recently Yelp introduced personalization[2] and said it was “the beginning of major product changes the company is undertaking to significantly evolve and improve the consumer experience.” Today the company is launching new restaurant-related tools for both owners and consumers: Yelp Connect[3] and new features for Yelp Waitlist[4]. Connect is designed to help restaurants...

Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking[1] rather than a directive to ignore a link, and the introduction of rel="sponsored" and rel="ugc" raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? It’s useful if you want a choice to be more granular. You didn’t have that before. Now you do. If you want it. —...

The past five years have seen constant upheaval in Google’s search rankings formula[1]. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information[2] for higher education institutions. With the exception of a few traditional schools like Pennsylvania State University and Gonzaga University, WordStream’s Ken Lyons says most schools are losing their online visibility to...

Businesses that use 10 to 15 landing pages experience up to 55% more leads[1]. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is the art of using words to convince customers to purchase a product. Furthermore, landing pages are bare-bones sales pages with one goal – to sell something. That means landing pages need to have a crisp copy that gets...

Every designer loves to unpack a shiny new font, so we’ve got a huge treat for you with this freebie: not just one delightful new font, but 30! The foundation of all typography is your choice of font. The font creates the voice of your text, its character and personality. For designers who aim to produce vital and engaging designs, a well-stocked font menu is a must. Of all the varieties of typeface, the most expressive, the most...

About The Author Burke Holland is a front-end developer living in Nashville, TN; the greatest city in the world. He enjoys JavaScript a lot because it’s the only way he … More about Burke Holland …[1] Love your Bash terminal but also love your PC? Maybe you’ve had your eye on some of that new Surface hardware, but can’t make the switch without your terminal. Now you can have Windows and Bash. In this article, we’ll take an...

From some of us who have been in the search industry for some time, looking back at the earlier days often brings a smile to our faces. With that, I am excited to let you know that I sat down with industry vet, Mel Carson[1], at his office in Seattle to discuss some of the earlier days in the industry. Mel Carson started his career in search back in the LookSmart days. LookSmart was one of the...

Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC). Scott Clark of BuzzMaven in Lexington, Kentucky was among those who’ve noticed the new option showing in the Google Ads. Why we should care Google rolled out its maximize for conversion value[1] smart bidding strategy to search campaigns at the end of last month. That option aims to optimize for the greatest conversion value (cart value or a value you’ve applied...

Seeing all the time, effort, emojis, drawings, and true works of art put into an Insta story, we know for sure stories are not what they once were. They’re no longer just pictures and videos shot in real-time. Stories have become a true marketing platform, with intensely strategic moves behind each piece of content published. Every Insta story most likely has a cool (maybe expensive) story app that was used to produce the content.   With Insta stories...

It’s well established that consumers use multiple channels and digital tools for shopping research and discovery. Among them, Google, Amazon and social media (to a lesser degree) tend to be the top traffic referrers to websites[1] with 48% of website visits coming from direct traffic. Brand sites more trusted. Direct traffic to those sites indicates that brand familiarity or purchase intent probably already exists. Those customers are more likely to trust the content on the brand’s website...

Being an international conference speaker comes with a great advantage: one gets to discuss SEO with a lot of like-minded SEO professionals. In the course of many conversations I had at SMX London, some topics and questions come up more frequently. A lot of people are interested in issues around linking and wish to understand Google penalties better. Here are the questions asked during and after my Google Penalties presentation at SMX London, along with my...

A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth strategy and that’s why image-based link building is a key factor for your search engine ranking. Put simply, link building is getting your website including your blog, articles, and resources linked by other websites. Your images, infographics, and...