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Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what people are looking for and why we’re creating something because where those two elements meet is where the most successful content lies. Don’t get me...

For those that know me, you know I am obsessed with tracking changes in Google. That includes ranking updates, like those core algorithm updates, but also user interface changes and other changes that impact SEOs and their clients. Another person obsessed with this task is Pete Meyers, aka Dr. Pete, from Moz. Moz built a tool named Mozcast[1] that essentially tracks the changes in Google search results to see if Google made ranking updates and to see...

An insight on the relation of Domain and SEO, and how it impacts your digital footprint altogether. When you are running a website, the digital footprint you build plays an imperative role in how your website fares among search engines. But be it a blog, online store, or a video stream, the goals are more or less the same – get traffic, create awareness, and generate conversions. To achieve this, webmasters spend vast amounts of their time...

Google Search Ads 360, the enterprise-level search management piec of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search. Why we should care For Search Ads 360 users, this brings the Smart Bidding capabilities offered in Google Ads to your Google Search campaigns. Smart bidding uses machine learning to make real-time bids based on a number of signals such as device, location and time...

Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO[1], I took the opportunity to introduce a practice that I think can solve a painful business problem: the high cost of catching SEO issues in production when you can catch them during development using automated testing techniques. How often do you learn about a noindex meta...

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses[1]” reviews the growing market for local marketing solutions and the 5 critical elements for local marketing success: Listing management Local SEO Local landing...

Climate change is a complex problem that cannot be solved with a swift flick of a biodegradable, magic wand. But certain environmental issues can be solved with the right code. That’s where you come in. Have you heard of the French artist Marcel Duchamp? One of his most famous works is the “fountain[1]” which was created from an ordinary bathroom urinal. In simply renaming this common object, Duchamp successfully birthed a completely new style of art[2]. The same...

Last week we reported that Google has updated its algorithms to give original reporting preferred ranking[1] in Google search. So when John Shehata, VP of Audience Growth at Condé Nast, a major publishing company, posted on Twitter that Yahoo is outranking the original source of the article, Google took notice. The complaint. Shehata posted[2] on Twitter, “Recently I see a lot of instances where Google Top Stories ranking syndicated content from Yahoo above or instead of original...

If you want to increase ROI from your website, you can go about it in two ways: increase traffic or increase conversions. It is much easier to increase conversions, however. Depending on what you do, it costs little to nothing to increase conversions and the resulting increase can have a compounding effect. The best way to increase conversions, by far, is by tinkering with your design; if done the right away, there are design hacks that can...

Most of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed new B2B SEO and PPC strategies in my everyday hands-on experience by managing multiple projects. In addition, there is another challenge that the industry is facing, the adaption to digital transformation. I decided to talk about B2B with Tony Uphoff, the CEO of Thomas. Thomas is a leading...

With so much of our lives spent trying to choose from oversized lists of options, why not make your website simpler? Here’s what you can do to reduce decision fatigue and make your website easier to say “yes” to. It sort of feels like our lives are nothing more than an endless string of decision-making, doesn’t it? You go to the grocery store and half an aisle is dedicated to olive oil. Or cereal. Or yogurt. Then,...

About The Author Veerle is one of the fascinating minds behind Duoh!, whose love for design in all its various forms shines through. She is a graphic/Web designer hailing from a … More about Veerle Pieters …[1][2] Back in 2016, Vitaly Friedman asked me to design the cover and layout for a printed version of Smashing Magazine[3], a magazine for web designers and developers. The design I created back then for the cover and inside template layout, however,...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset[1], what motivates and drives shoppers to purchase, and then the strategies and tactics[2] that can be used to reach those shoppers and maximize results. Now, I’m going to tie everything together. In the third and final article of the series, we’ll discuss the importance of an integrated marketing communication (IMC) campaign in the luxury goods industry and why it’s a must...

Yesterday we spotted Google testing a new video feature titled in this video[1] that shows a timeline of what happened in a specific video. Google now has officially launched[2] this feature, calling it key moments in videos. What it looks like. Here is a screen shot of the feature that shows this in action: Find content within videos. This helps searchers quickly find content within videos. Google said “When you search for things like how-to videos that have...

Pinterest announced on Tuesday it has advanced its Lens capabilities[1], making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion or home Pin to hone in on a specific product or object, you’ll see shoppable Product Pins (Pins with the current price...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Let’s face it: it’s never easy to deal with client feedback. Requests may be vague (“the form is broken”), too subjective (“the page doesn’t load fast enough”), or difficult to assess without seeing it yourself (“the page still isn’t updated”). You could schedule some time...

Yoast has released[1] version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we should care An accurate preview of your mobile and desktop listings enables you to get a better idea of what your customers see before they click through, which may help you optimize your snippets and...

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has its own set of rules. For the marketers who are often tasked with getting ad campaigns up and running in a moment’s...

A decade ago there were numerous consumer sites that people used to find local business information. Now the landscape is dramatically different with only a few sites (and apps) capturing the bulk of local consumer eyeballs. As I have said previously, Google/GMB is increasingly the alpha and omega of local search[1]. This raises the question of the value of citations[2] and whether SEOs and local marketers should continue to invest energy in identifying and cleaning them up....

Google has added a new report to Google Search Console to let you see how your datasets are performing in Google Search. The new report can be found in the enhancements section under “Datasets” if, and only if, you use Datasets markup on your web pages. What are datasets. Google in 2018 launched Google Dataset Search[1], a search service to find data from sciences, government, some news organizations. Google also launched new schema that developers can use...

Google announced[1] it has applied “algorithmic updates to reviews in rich results,” in order to determine if it should show the reviews (the stars) in the search results snippets. Google said this will “ease implementation” for this feature going forward. In short, Google is now showing review rich results only for: A clear set of schema types for review snippets Non “self-serving” reviews Reviews that have the name property within the markup Schema types allowed. Here is a list of the...

Here at Zazzle Media, we love surveys – we run them every year to help us better understand the challenges facing both SEO Managers and Agencies alike. Each year we look to prune the questions down and build others out as trends and future opportunities dictate (for example in 2018 we asked more questions around mobile-first preparation). This year we looked to gain insight into more recent smaller topics such as the impact of Medic or the...

Welcome to September’s edition of our monthly roundup of the best sites to be launched (or relaunched with significant updates) in the previous four weeks. This month, there’s tons of color, and some elegant transitions. Video is huge this month, with a number of sites opting for video front and center. You’ll also find some delightful animated illustration. Enjoy!   Bon Iver Visualizer This impressive site[1], built with Spotify data, visualizes all of the people currently streaming Bon Iver music,...

Google often shows video results in its search results, in fact, Google has a feature to show suggested clips[1], a method to jump you to the portion of the video that answers your specific query. Now, it appears, Google is testing showing “in this video” – a timeline that shows you what sections of the video talks about sub-topics. What is it? The “in this video” section shows up under a video snippet in the Google search...

Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time if you’re not sure how to interpret it. This script is for all keen social marketers looking to jazz up their demographics data reports. If you need to do some performance analysis for Facebook, here’s an age and gender reporting script that automatically formats...