About The Author Sasha is a product designer at dvhb. For the last few years he has worked mostly on agritech and logistics b2b solutions. Outside of work he enjoys life with … More about Sasha Belichenko …[1] This is a detailed guide for those who are struggling with tables in Figma. We’ll create a table using components, so that later on you could save a lot of time on scalability and edits. Moreover, you’ll be able to...
You only need to glance at the data in Google Trends to see how much interest in content marketing has increased in the last five years. But while interest has spiked, uptake has been relatively slow. The problem that comes with emerging tactics and trends is that it takes a while for digital marketers to use them effectively. In a study by Marketing Profs and CMI into content marketing strategy, it was discovered that 75% of marketers...
YouTube launched a new way to run video ad campaigns on Monday. The new Video Reach campaigns[1] make it possible for advertiser to upload three different asset types — six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads — in a single campaign. Google will use its machine learning technology to determine the most efficient combination of the ads to maximize audience reach. “This will allow for optimized, more effective campaigns and free up your time...
Google has released[1] new snippet settings to allow webmasters to control how Google search displays your listings, the company announced on the Google webmaster blog These settings work either through a set of robots meta tags and an HTML attribute. New meta tags to settings snippets. You can add the following four meta tags to either an HTML page or specified via the x-robots-tag HTTP header. The new settings are: “nosnippet”: – This is an old option[2] that...
Ever put in a development ticket for what you thought would be a simple tracking code update? And then waited weeks for the task to be completed? Google Tag Manager (GTM) saves marketers and developers alike by allowing you to set up tracking codes for analytics and ad platforms through one simple interface. In this article, I’ll walk through setting up a GTM account, creating your first tags and triggers, and using the platform to streamline your...
Founded in 2008, Nextdoor is probably the most interesting company in local search that isn’t named Google, Facebook or Yelp. It’s not really on the mainstream local SEO to-do list at this point but it’s definitely a massive site with lots of traffic and engagement. Today the site announced[1] a deal with local home services directory Thumbtack in which the latter’s contractors will appear in local search results as sponsored listings. Below is a desktop image that...
Does Press Release Distribution Help With SEO? Last year Google said that links in press releases are “ignored[1]”. And I tend to believe them. First off, most legit press release services use nofollow or redirected links. Plus, even if those links did count, it looks like Google has something in their algorithm to specifically discount press release backlinks. And don’t get me started on press release “syndication”. Yes, your release WILL technically appear on those sites. But the pages are noindex and...
[embedded content] Server migrations “are pretty uneventful for Google systems” so long as everything else stays the same, although Googlebot will readjust how frequently it crawls your site, Webmaster Trends Analyst John Mueller said on the September 24 edition of #AskGoogleWebmasters[1]. The question. “Our site is changing servers and I’ve had this go disastrously in the past. What do I need to do to ensure SEO is preserved?” asked user @JSAdvertiseMint via Twitter. The answer. “Server migrations — where...
About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Back in the day when we didn’t have responsive tables, it wouldn’t have been a problem to display a complex table on mobile the same way you would on desktop. Visitors knew that they’d need to pinch to zoom in, then scroll left and right,...
The French privacy regulator (CNIL) had tried to assert authority[1] over Google globally, arguing that the EU’s “right to be forgotten[2]” (RTBF) applied not just to EU jurisdiction countries but to the entire Google.com index. Google countered that RTBF removals should apply to European domains exclusively, and Europe’s top court agreed. In a huge decision and victory for speech, the Court of Justice of the European Union (ECJ), one of Europe’s two highest courts, ruled[3] that RTBF...
The global market keeps getting bigger and bigger, which should be good news for web designers – but there’s a catch. The clients you can expect to serve are more sophisticated and want creative websites, not just the regular HTML and CSS. You can’t deliver just anything and expect them to be happy. You’ll also have some serious competition to contend with. As a consequence, your website must adequately address an ever-growing need for improvements. Like in flexibility,...
Google announced this morning on Twitter that it is releasing the September 2019 core update later today. Core updates impact how Google ranks web sites and how Google determines what is the most relevant web page for a specific query. The announcement. Here is the announcement from moments ago: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such...
While it’s true that you can access abundant resources through your operating system’s GUI, a terminal emulator window will provide you access to command line utilities including notably important network-centric ones for technical SEO and programming. There’s a lot of power and much more to see when you’re working “under the hood” of your computer. In this installment of our series on programming for SEO[1], we’re going to open a terminal, navigate and explore your local computer,...
It’s time to think of the future of SEO. What should we focus on? It’s time to find out more about entities and how they affect our SEO strategies. Brighton SEO is an exciting conference for everyone who wants to find out more about the latest trends and tactics in all things SEO. No matter how experienced you are, there’s always a session to inspire you to try out new ideas. Greg Gifford, Vice President of Search at...
About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Social proof comes in a variety of forms. But just because your client has amassed testimonials, case studies, client logos and partnership seals, doesn’t mean you should bog down your mobile site or PWA with all of them. Yes, visitors need to be given a...
While there aren’t as many new tools out there to play with right now, the ones available are a lot of fun. From tools to help speed up workflows and manage productivity, to creative gamification and funky typefaces, these new tools for designers will make you want to stick to your desk. Here’s what new for designers this month. Quark Quark[1] might not be exactly what you are thinking if you have roots in print design. This Quark, in...
Now you can get fresher data in the Google Search Console performance reports, Google has announced[1]. Google also now lets you export the data using a custom date range. How fresh? Google said the data is “as recent as less than a day old.” We checked our various reports and Google is showing updated data from six hours ago. Previously, the data was updated within about three days. This is a significant improvement. Where can I see this?...
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit[1], which will take place on October 25 here in New York. As a prelude to the event, we’re doing a series of Q&As with speakers and panelists. First up, we have Noël[2], who will be on the panel, “Embarking on a search transformation project.” Tell us a bit about your role at Microsoft? Noël Reilly: As a Strategic Account Director for Microsoft Advertising, it’s...
Micro-interactions have become increasingly important in a world with a dizzying number of digital platforms, and an ocean of content. While micro-interactions used to be thought of as a cool feature in the early days of digital design, in the hyper-competitive digital space of today they’ve become a crucial element to the overall user experience. Because of the sense of value users perceive from micro-interactions, they not only boost engagement, but also inspire positive feelings towards your...
About The Author Robert Hoekman Jr is the author of Experience Required: How to Become a UX Leader Regardless of Your Role (New Riders), and several other renowned books on user … More about Robert Hoekman Jr …[1] Every job comes with its own set of “things I wish I’d known before I started working here.” For this piece, veteran UX leader and author Robert Hoekman Jr looks back on 20 years in the profession to craft a...
The majority of consumers (80%[1] – 90%[2]) routinely consult reviews before buying something, whether online or off. The powerful influence of reviews on purchase behavior has spawned a cottage industry of fake-reviews, a problem that is growing[3] on major sites such as Amazon, Google and Yelp,[4] among other places. Just over 2% of reviews submitted were fake. TripAdvisor is one of those other places, where reviews form the core of the company’s content and the principle reason...
Advertisers who have store visits measurement in their Google Ads accounts can now incorporate[1] store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions with smart bidding. Smart bidding strategies use machine learning aimed at predicting when a conversion action is most likely and adjust bids at the time of auction accordingly. Search and shopping. Store visits...
Despite the rise of zero-click results[1], a new study (.pdf[2]) from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. The company found that paid and organic search are responsible for “68% of all trackable website traffic.” Organic traffic growing. In fact, the percentage of traffic from organic search has grown in the five years BrightEdge has been conducting this research. In 2014, organic...
[embedded content] “You no longer need to do anything special for hash-bang URLs,” Google’s John Mueller said on the September 17 edition of #AskGoogleWebmasters[1], “we’ll just try to render them directly.” The question. “What is the current status of #! AJAX crawling? How do I set up redirects?” asked user @olegko via Twitter. The answer. As stated above, webmasters do not need to take any special action for Google to crawl their AJAX applications. “The AJAX crawling scheme was something...