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If you run several accounts for your brands or product lines, Google Ads announced[1] the availability of cross-account analysis for Manager accounts in Report Editor Monday. Why we should care Available for Manager accounts, which allow you to access and manage multiple accounts using one manager login, the cross-account reporting will allow you to analyze performance data across accounts within the Google Ads UI on desktop. “For example, let’s say that you manage three accounts in different regions and...

There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing. As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations. For search marketers, there has never been a better time to take advantage. According to BrightEdge data from CEO Jim Yu, more SEOs are taking on broader roles and having...

Get ready for October and the upcoming Halloween season with a fresh batch of wallpapers. Created with love by the community for the community. Misty mornings, pumpkins, leaves shining in bright red, yellow, and orange hues — these are just some of the things about October that inspired artists and designers to participate in this month’s wallpapers challenge. The monthly challenge has been going on for more than nine years already[1], and each time anew, creatives from all...

Welcome to our monthly roundup of the latest and greatest trends in the world of web design. There’s a bonus trend in the roundup this month. (Four trends rather than three…but you’ll have to find it!) Our more obvious collection of trends are visual elements – skinny vertical design blocks, a shift to tiny logos and branding rather than the oversized center logos that have been popular for a while, and dark and moody design schemes. The extra trend...

It’s 10 pm – do you know where your competitors are? Like the effect those PSAs[1] had on parents in the 80’s and 90’s, this message likely brings up feelings of concern and uncertainty, especially if you’re a brand fighting for your spot in the marketplace. Competitor analysis is an integral part of running a successful business and this holds true for online brands as well, particularly when it comes to search marketing and SEO. While it may...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Earlier this year, Google started showing “order online” buttons on the knowledge panel for local restaurants in India and the USA.  This button takes you through Google’s food ordering platform which integrates with several popular food ordering & delivery platforms. [1] I have also seen additional calls-to-action in the search results highlighting this new feature and trying to draw attention to it. There is now an opt-out form[2] for restaurants that do not want this new feature on their...

Yoast SEO users will be opted into all of its snippet features by default, the WordPress plugin developer announced[1] Thursday. The update containing this change, version 12.2, will be released on October 1. Why we should care On September 24, Google announced new snippet settings[2] to provide site owners with options to limit the content included in their search listings. These new settings are part of Google’s response to the first implementation of the European Copyright Directive by...

Topic linking comes under the wider term, internal linking. Internal links in SEO go to web pages in the same domain, internal links are considered to be of less value than external links.  However, the topic clusters can be strategically used to significantly improve your site’s performance and increase rankings.  What internal linking is Internal links are useful for Google to identify content on your site. Google’s bots find new content by crawling websites and following links. It means...

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s website. In the ten years that followed these original ad extensions, Google rolled out an additional ten manual and automated extensions and two automated-only extensions. Manual extensions require that advertisers set them up within Google Ads before they can show up in the actual ad. Automated extensions[1] require no...

Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO[3]. Sarah is CEO of Moz and has been at the company since joining as the eighth...

Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan. Not long after the company started, I had the chance to chat with Google co-founder and CEO Larry Page about how his fledgling search engine was different from the...

As we gear up for The Transformation of Search Summit[1] at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming session on voice search[2] optimization. Amine Bentahar[3] is the Chief Digital and Operating Officer at Adantix Digital. He’s also an author and member of the Forbes Agency Council. Amine’s session will be about “Optimizing for position 0: Everything you need to know about voice search.” Whitepaper Tell us about your...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] It’s official! Next year, we’ll be organizing a SmashingConf in each of these cities: San Francisco, Freiburg, New York and Austin! We’re planning to build on the success and the things we have learned in 2019, so that we can...

The Google September 2019 core update[1] should be just about done rolling out by now, and we wanted to share some early analysis on this latest update. We have data from a number of SEO tool providers, community reaction and Google’s advice on this update. What is a Google core update? A Google core update is when Google adjusts its core search ranking algorithm with the goal of returning more relevant and useful search results to the...

About The Author Denys is a frontend developer & public speaker. Being 2-in-1: an art school graduate and an engineer, Denys is passionate about psychology, physics, … More about Denys Mishunov …[1] We recently discussed what “Frankenstein Migration” is, compared it to conventional types of migrations, and mentioned two main building blocks: microservices and Web Components. We also got a theoretical basis of how this type of migration works. If you didn’t read or forgot that discussion, you...

In early 2019, Google started to display post highlights[1] in the 3-Pack and Local Finder. We are seeing these more and more lately and have learned a lot about how they function. Here is everything we know about them so far. 1. The highlights pull in content from posts older than seven days so even if a Google Post isn’t showing live on your Knowledge Panel, it can still get featured in a post highlight. 2. Posting about...

WeWork bought[1] SEO firm Conductor in March of 2018 for roughly $126 million in cash and stock and an undisclosed earn out. Following the real-estate company’s mismanaged IPO filing, The Information has reported[2] that Conductor (and two other WeWork acquisitions) are now up for sale. Need to cut costs and raise case. The publication says the move comes immediately on the heels of the resignation of former WeWork CEO Adam Neumann and is intended to “cut costs...

Google’s AMP (Accelerated Mobile Pages) offer faster mobile performance, but at what cost? We ask whether it’s time to embrace AMP. If you own a website, you should have at least heard the term AMP before. If you haven’t, it’s likely you will hear more about it very soon. Google’s Accelerated Mobile Pages (AMP) Project has impacted the user experience of millions of mobile web users since its initial launch in 2015. Though primarily used to help website...

About The Author Denys is a frontend developer & public speaker. Being 2-in-1: an art school graduate and an engineer, Denys is passionate about psychology, physics, … More about Denys Mishunov …[1] Some of us prefer to work with Vue, others like React, some enjoy Angular, while others feel like Svelte is our tomorrow. You might even be one of those not-so-faint-hearted who build applications with Web components — the contemporary front-end world can cater to any taste!...

For a lot of people, the first thing they think of when they hear the names of big companies is their logo. In truth, the logo is probably the biggest marketing decision you can make. It might sound simple, but there are quite a few things you need to keep in mind when designing a logo of your own. So without further ado, let’s talk about the basics behind designing your own logo. Why do you need...

With Microsoft Ads recently opening a responsive search ad (RSA) beta[1] to their advertisers, it’s clear that the automated Text Ad format is here to stay. The push towards automation continues and with it comes the pressure from platform reps to adopt. While larger accounts have the luxury, in terms of additional budget, to take their time and test these additions, those running smaller budgets often have to make a decision outright: adopt or not?  If you...

On October 1, keyword research browser add-on Keywords Everywhere will move from a free to a pay-as-you-go model, the developer announced[1] on September 25. Keywords Everywhere provides volume, CPC and competition estimates on your search query as well as “related” and “people also search for” keywords. Under the new pricing model, the query above would cost 18 credits. The new (low-cost) model. The payment plan will cost $1 for 10,000 credits of keyword data. “Basically, every time you...

You hear it all the time, data is one of the most important things to make a successful campaign. That was the topic of my interview with Wil Reynolds[1] of Seer Interactive. We touched on his long career in the SEM space, starting over 20 years ago doing search marketing. Wil told me why he started his firm and how it has grown to over 100 employees. He explained the importance of treating employees with respect and...

E-commerce marketing technology firm Sidecar has launched[1] a new solution for managing Amazon Advertising campaigns. Through a mix of managed service and technology, Sidecar for Amazon aims to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting features currently lacking in the Amazon Advertising platform. Why we should care Amazon’s advertising products have advanced, but the platform is still relatively nascent. Technology solutions are popping up to help advertisers manage their...