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Anyone who has been involved with or responsible for replacing a marketing technology application knows how difficult the process is. The endless evaluations and product demos, organizational resistance and potential for unintended consequences can be challenging.  Given that, we wondered: What drives organizations to replace key marketing technology applications? This question led us to create the Martech Upgrade Survey. And that’s where you come in.  We need your help. If you’ve recently replaced either a homegrown or commercial...

[embedded content] “Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters[1], adding that using semantically structured headings does help Google understand your pages.  The question. “Can we have a clear answer to the question [of] how to handle headings and accessibility? I see a lot of multiple h1 (all but one are visually hidden) out there … Everybody...

The new Google Shopping shows personalized results based on signals including search activity.Google’s new personalized shopping “destination” is now live in the U.S., the company announced Thursday.[1][2] As we reported when Google first teased the U.S. release of the revamped Google Shopping experience in May, Google is bringing personalized Shopping, local inventory and better checkout[3] to Shopping. The experience first debuted in France[4] earlier this year. Buy on Google. One thing you’ll notice immediately is the prominence of...

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be considering competitors before purchasing, especially for higher-priced items. Many companies will feature different offers throughout the season, testing...

Google Ads is shutting down the accelerated ad delivery[1] option starting October 7. On Friday, Microsoft Advertising announced it will follow suit. Why? Starting November 1, all Microsoft Advertising Search, Dynamic Search Ads and Shopping campaigns will automatically start serving with standard delivery. Why? Accelerated delivery was designed to serve ads as early and often as possible throughout the day. It was never a good idea to use it if your campaign budget was restrained, but both Google...

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is already making its presence felt. Advertising has become one of Amazon’s fastest-growing businesses. In 2018, Amazon advertising revenue experienced triple-digit growth[1] each quarter, reaching approximately $3 billion. Behind this rapid growth is Amazon Advertising’s unique appeal to retail marketers. For instance, you can manually target keywords and...

Earlier this week Mapquest was sold[1] by corporate parent Verizon to System1, an ad-tech company you’ve probably never heard of for an undisclosed amount, which was “not material enough for Verizon to file paperwork.” That’s a metaphor for how far Mapquest has fallen since its heyday as the dominant online mapping site roughly a decade or so ago. Mapquest’s long history Some people reading this may not even be aware that Mapquest still exists. It obviously does and...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] By naming lines when setting up our CSS Grid layouts, we can tap into some interesting and useful features of Grid — features that become even more powerful when we introduce subgrids. Many websites, in particular those which display long-form content,...

In August, Google Ads announced that it would be removing the accelerated ad delivery option[1] for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder[2] along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and shared budgets using accelerated delivery will be automatically migrated to standard delivery. Final sunset. Starting October 14, accelerated delivery will no longer be...

In this fifth installment of Inspired Design Decisions, Andy Clarke will teach you about Bea Feitler, who directed Harper’s Bazaar throughout the 1960s and has been described as “the pioneering female art director you’ve never heard of.” Andy will teach you about Feitler’s confident work and show you how to apply some of her design techniques to the work you make for the web. In this article, you’ll learn how to emphasize scale and maintain its...

Hey kids, you ready for me to tell you all about this newfangled thing called Bootstrap? Well get un-ready, ‘cause I’d never do that to you. It’s not that Bootstrap isn’t great, it’s just that if you work in web design, and you’ve been paying any attention at all, you already know about it. And if you don’t… well… welcome to the industry! We have some articles you may want to check out[1]. For everyone else, I went...

We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you know it is even more important to interact with prospects after you receive the initial lead. This can help you optimize to the bottom of the funnel and push users to convert. Because of its professional, content-heavy focus, LinkedIn gives B2B advertisers some unique capabilities to interact...

Duplex, Google’s automated concierge feature, has made its way to Chrome browsers. The company has confirmed that the test is currently being applied to movie ticket booking sites as part of Google Assistant in Chrome, Android Police[1] first reported. Google Assistant in Chrome handling a movie ticket purchase. Source: Android Police. Why we should care Google is already testing ads in Assistant[2], but handling transactions looks to be a key part of its monetization strategy[3] for the virtual assistant....

This. Is. It. Your FINAL chance to save up to $600 off[1] on-site rates for Search Marketing Expo – SMX East expires this Saturday night. Book now for actionable SEO and SEM tactics, 100+ search marketing sessions[2], invaluable networking[3], market-defining vendors[4], and more! If you’re planning to join us November 13-14 in NYC, why wouldn’t you register now[5]? Early Bird rates expire at 11:59PM on this Saturday, October 5. Don’t put this off. Book now[6] to enjoy serious savings! See...

Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced[1] an integration with Microsoft Advertising this week. Microsoft Advertising (formerly Bing Ads) powers search advertising on Bing, Yahoo and AOL as well as a network of partner sites. Why we should care Merchants now have the option to expand their reach across the Microsoft Search Network easily from within the Shopify platform. They can set up and manage their search campaigns...

At Google I/O in May the company promised[1] a range of new privacy controls, including preventing undesired location data collection. Accordingly, Google said it would enable Incognito Mode for Google Maps, which is rolling out[2] later this month to Android devices and later to the iPhone. Incognito Mode won’t collect location data. To date, users have been able to use Maps without being signed in, which is effectively the same thing as Incognito Mode. But now they...

Google announced[1] on Twitter that they have added the Change of Address tool[2] to the new interface of Google Search Console. The change of address feature was available in the old Search Console but was not migrated when Google shut down the old interface[3]. What is the change of address tool. This tool is a way to communicate to Google that your site has moved to a new address. Google says you can “use the Change of...

Google announced[1] that starting in December Google will update Google’s user agent to represent the version of Chrome that GoogleBot is running. It is important to update any code you may have that may look at the user agent of GoogleBot to support this change going forward. New user agent. When Google launched the Evergreen GoogleBot[2], Google intentionally[3] kept the old user agent. This was done so that anyone who may have hard-coded any detection methods for...

Earlier this year, Moz upgraded its domain authority metric[1]. Search Engine Land’s Greg Sterling had a conversation[2] with Russ Jones, the principal search scientist at Moz, at the time about how SEOs should use the metric. Russ still spends part of his day trying to reduce confusion about Domain Authority (DA) and link builders trying[3] to sell based on the score. I had the opportunity to talk to Russ Jones on video about the topic of Domain...

About The Author Philip Kiely is a developer, writer, and entrepreneur. He is an undergraduate at Grinnell College (class of 2020). More about Philip Kiely …[1] Speech-to-text promises to save time transcribing long audio sources like podcasts and interviews. However, the poor quality of the resulting transcription severely limits the technology’s present use cases. We attempt various methods to improve transcription quality, but ultimately the technology fails to accurately represent human speech. That said, its speed and low...

At The Transformation of Search Summit[1] next month, we’re very excited to hear from Courtney Messerli[2], Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. Whitepaper YouTube and video[3] optimization are topics a lot of...

About The Author Nick Babich is a developer, tech enthusiast, and UX lover. He has spent the last 10 years working in the software industry with a specialized focus on … More about Nick Babich …[1] Design is increasingly becoming more complex. Design processes require having a tight cross-functional collaboration between all teams involved in the creation of the product. Having a shared design language empowers teams to collaborate more effectively. That’s why many companies invest in design...

weatherstack is an exceptional API service that provides accurate weather data for millions of locations around the world. What at first might appear to be a nice-to-have feature for local sites, is in fact an incredible tool that raises your UX to a whole new level, read on to find out how… weatherstack[1] provides real-time, historical, and even forecast data up to 14 days in advance. Licensed from some of the world’s biggest weather stations and weather...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] We had a lovely time at SmashingConf Freiburg. This post wraps up the event and also shares the video of all of the Freiburg presentations. We returned to our home in Freiburg for the 2019 SmashingConf, and brought all the SmashingConf...

In the golden era of technology, we as humans find ourselves less fascinated by the machine-like design most websites boast, and more attracted to conversational design. But, that does leave us with one overwhelming question: What the heck is conversational design? What the heck is conversational design? Conversational design isn’t as foreign as it sounds. In fact, you’re probably very familiar with the concept. For websites, conversational design is considered user-centric design. Basically, that means that instead of conversing...