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Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting[1] and question retargeting[2] options on Quora. You can reach people who have shown an interest in subjects related to your business based on the keywords you’re using. Your ads will target who have visited groups of question pages in a given time period, such as the past 20 days, for example. Ads...

Domain Analysis, a free tool from search marketing analytics company Moz launched[1] Wednesday. The website[2] provides an overview of SEO metrics for any domain. Why we should care We’re all marketers here, and this is of course a marketing tool for Moz. But that doesn’t mean it’s not useful. The free tool doesn’t offer the depth of data available in the paid versions of Moz tools — and has plenty of calls to action to get more complete...

The design world is increasingly looking to AI as the future, but are we too dumb for AI to design for us, or is AI too smart? Currently, the answer is a resounding, “What? No… why would you even ask?” But this article isn’t about current AIs. True artificial intelligence is a long, long way off; and frankly, if we run face-first into the singularity, I doubt that our digital progeny will be interested in building interfaces...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] PWAs are supposed to provide visitors with a better experience than a mobile website. But just because PWAs will use sticky navigation the way that native apps do, that doesn’t make them as easy to get around. If you’re worried that your PWA is going...

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery[1].” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to the company. Growing importance of first-party data. Prospect and customer phone calls are a huge and largely unexploited source of first party data that will become more...

Search Marketing Expo – SMX East – is coming to NYC November 13-14… and, holy guacamole, this show features the BIGGEST agenda we’ve ever assembled. With 100+ search marketing presentations[1] covering SEO[2], SEM[3], agency operations[4], multi-location search[5], video, content, analytics, and beyond, picking one thing to be excited about is no easy task. But that’s exactly the question I asked some of the Search Engine Land editors and SMX agenda programmers. Keep reading to find out what they’re...

Link building is obviously one of the most important steps in your journey towards achieving that perfect SEO score. Based on the kind of business[1] that you are involved with and based on your target customer, it is true that your SEO measures, as well as your Link building techniques, are going to differ. The practice of link building[2] and the art of creating a great link profile can immensely help your business meet its end goals....

In today’s market of evolving website functionality, UX design[1] has become more important than ever to businesses, globally. Here’s a roundup of top UX mistakes and how to fix them. We want users to navigate our site freely, without obstacles and without friction. If your site makes finding information a challenge, you can bet your bottom dollar your competition already knows that, and is capitalizing on it. Both UX and SEO[2] are user-centric, which makes them a formidable...

On October 3, Webmaster Trends Analyst John Mueller delivered an edition of #AskGoogleWebmasters[1] describing how Google approaches H1 headings with regards to ranking. The explanation caused a bit of a stir. What Google said “Our systems aren’t too picky and we’ll try to work with the HTML as we find it — be it one H1 heading, multiple H1 headings or just styled pieces of text without semantic HTML at all,” Mueller said. In other words, Mueller is saying...

We analyzed 5 million desktop and mobile pages to learn which factors impact page speed. First, we established worldwide benchmarks for TTFB, Visual Complete and Fully Loaded load time metrics. Then, we looked at how image compression, CDNs and hosting impact site loading speed. Our data revealed some very interesting (and surprising) insights. Here is a Summary of Our Key Findings: 1. In our analysis of 5.2 million pages, the average desktop Time to First Byte (TTFB) speed is 1.286 seconds...

Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings[1] following a more than three-year stint in which some of Yahoo’s listings were powered by Google. The second was Google’s update to bring ads featured in image search out from the partner network and into the core Google Search Network. Here we evaluate a sample of long-standing Tinuiti (my...

Britney Muller, the Senior SEO Scientist at Moz[1], took me backstage after her Mozcon talk, to chat about her presentation, which was on Google’s featured snippets. In her presentation, she shared that based on a very small data set (not even statistically significant, she said), the impact featured snippets have on ones click through rate in the Google search results. The data didn’t seem too positive but at the same time, everyone really wants to show up in...

About The Author Andriy Haydash is a founder of PROGMATIQ web design agency. He specializes in building websites for small business owners to help them build and grow their … More about Andriy Haydash …[1][2] If you like writing object-oriented and easy-to-read code, then this article is for you. You’ll learn how to write your own plugin and why October may be a good choice for your next project. Last year, I did some research about new CMS systems...

Nextdoor is launching a new ad product called “Local Deals[1].” While the company has shown ads from local businesses for some time those have come largely through partners; this is the first broad-based self-service offering for small businesses (SMBs) on the site. Simple ad creation. In order to set up a Local Deal, SMBs need to create free Business Page[2]. They are then guided through the simple ad-creation process[3] in a wizard. They choose a radius from...

Showcasing your professional work, your products, or yourself, is far easier than it used to be. Appearing in person with a sheaf of papers for a prospective client, customer, or employer to sift through can get you poor results. Instead of that you can get far better results by using a website builder to create your personal portfolio website. It’s also far easier to create and present a portfolio this way. Building an online portfolio is easy....

Dark design is and always will be a trend. The level of darkness will always vary, but basically, it’s really hard to screw up a simple, dark design. This is especially true for dark UI design. Not everyone gets it right all the time. There are a few things you have to keep in mind when working with a Dark UI. But, don’t pull your hair out yet. We’re going to go over the elements that you...

Earlier this year, I wrote an article about how to add How-to Schema to your content. I followed that up with a piece[1] on FAQs for FAQ Schema. Both involved a fun experiment that I referred to as “Schema Inception,” where I explained how each functioned, while marking up the content with the corresponding JSON-LD script. A section with my FAQ Schema post related to guidelines for implementation, cited from a conversation I had with Google. The example used...

Manager accounts let you manage multiple accounts and share data through a single sign-on. Microsoft Advertising announced[1] several updates for manager accounts on Monday. Manager accounts for all. Starting today, new users will automatically have a manager account when they sign up for Microsoft Advertising, whether they plan to manage more than one account or not. No more need to set up a separate manager account. Single account and multi-account managers will have the same user experience. “This...

It’s already time to start thinking about all the seasonal design elements that you will use for the rest of the year. That might be icons or illustrations or fonts. We have a few new elements this month that might fit the bill, as well as learning tools and inspiration. Here’s what new for designers this month.   UIPrint UIPrint[1] is a set of sketching templates for devices that you can print out to create with a pen (because...

About The Author Ryan DeBeasi is a a software engineer, writer, and speaker living just north of Boston. He helps businesses solve problems using modern web technologies and … More about Ryan DeBeasi …[1] Design systems can improve usability, but they can also limit creativity or fall out of sync with actual products. In this article, we’ll explore how designers and developers can create more robust design systems by building a culture of collaboration. Design systems can be incredibly...

Google has announced two new reports within Google Search Console. These reports help you understand how well your videos are performing in Google search and help you fix issues with your videos displaying in Google Search. Video Appearances in Performance report details. The first report is a new option under the Performance report, within “Search Appearances” to see video-only clicks and impressions. Google said, “performance report already includes an option to see the performance of your video...

As we continue through this eventful 2019, there are many newsletter design trends that have already come and gone. But, there are also quite a few that have stuck around, and even more that are just beginning to show up.  So what are they? Great question. Newsletters are one of the most simple and effective marketing strategies out there, so it’s worth knowing what’s trending and what you should avoid. With that said, here are some of...

For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never need to visit the underlying SMB site. Recent investments and M&A. That description of consumer behavior is partly correct but not entirely....

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure.  As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure.  Microsoft Advertising (my employer) has analyzed all the data and trends from last year to bring you key insights to help you optimize your campaigns. Bonus:...