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About The Author Stephanie Eckles is a front-end focused SWE at Microsoft. She’s also the author of ModernCSS.dev which provides modern solutions to old CSS problems as in-depth … More about Stephanie ↬[1] The CSS Working Group Editor’s Draft for Selectors Level 4[2] includes several pseudo-class selectors that already have proposal candidates in most modern browsers. This guide will cover ones that currently have the best support along with examples to demonstrate how you can start using them...

To mark Earth Day 2021, we’re looking at the ways you can reduce your site’s carbon footprint, while boosting performance, user experience, and SEO. At the dawn of the web-era, there was much focus on how environmentally friendly websites were: we’d chop down fewer trees, ship fewer products, and travel less for business. And because the web was small, any negative impact it had was relatively small. But the Internet’s no longer small, and neither is the impact...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick ↬[1] Sometimes it’s the little things in web life that make us look twice. From carousels to documentation to cookie disclaimers, here are some sites taking the mundane and sprinkling in a little magic. Great ideas in web design come so thick and fast that it can be easy to miss them...

Google has now completed rolling out the product reviews update[1] that first began rolling out two weeks ago today, Danny Sullivan of Google told Search Engine Land. “Caveat is with any update, you can still sometimes have some edge case lingering,” Sullivan explained. “But effectively done,” he said when it comes to the rollout of this new Google search ranking algorithm. The confirmation. Here is the tweet from Danny Sullivan when I asked him if it was done...

The Epic Games Store is a video game distribution service. Launched in December 2018, the platform already has over 180 million PC users. The monthly active user base is 56 million. The storefront includes over 470 games. Players spent $700 million in 2020 alone. Here’s an overview of what’s included on this page: Key Epic Games Store Stats The Epic Games Store has more than 180 million users. Gamers spent a total of $700 million in the Epic Games Store in 2020....

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat give and take, I joined my friend Mordy Oberstein on a Clubhouse chat yesterday where we dissected the tug-of-war between search marketers and Google. There was a lot...

Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars[1]. What it looks like. When you visit google.com/local/cars[2], you’ll see a list of automobile inventory for local dealerships in your area. Here is a screenshot showing cars for sale in my area: Google Search Local Auto Inventory ResultsYou can...

Ten years ago, people began talking about the “Independent Web.” Although we don’t commonly use the term anymore, that doesn’t mean that it’s not still as vital a topic of discussion today as it was a decade ago. Today, I want to look at where the term came from, what it refers to today, and why it’s something that all of us in business, marketing, and web design should be thinking about.   What Is The Independent Web? The Independent...

About The Author Lee is a developer, writer, and course creator. He currently works at Vercel as a Solutions Architect and leads DevRel for Next.js. He frequently speaks about … More about Lee ↬[1] Incremental Static Regeneration (ISR) is a new evolution of the Jamstack, allowing you to update static content instantly without needing a full rebuild of your site. The hybrid approach of Next.js allows you to use ISR for e-commerce, marketing pages, blog posts, ad-backed media,...

Microsoft’s Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements[1]: Video ads in the Microsoft Audience Network. With over $5 billion spent on video ads in 2020, Microsoft is kicking off a pilot for video ads in the US and the UK. Previously you could only bid CPC in the Microsoft Audience Network, but the pilot of video ads will allow both CPC...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, “is this new?” That’s the question my colleague Barry Schwartz is known for answering on Twitter, and it’s important to be aware of SERP feature updates, but the freshness of a...

About The Author Matt Saunders is a passionate social entrepreneur helping purposeful organisations make greater impact with digital technology. He provides development support … More about Matt ↬[1] As designers, we are often burdened by the responsibility of producing and managing website content. It’s not our job to write it, but it’s not the client’s either. In many cases a vacuum emerges which ultimately gets filled with poor content. We can avert disaster by including content production in...

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence of new competitors, or loss of backlinks To diagnose a traffic drop, identify which traffic source is declining, then find...

Health insurance providers hoping to advertise on Google Ads will have until June 2, 2021 to complete the certification and provide proof that they are permitted under state law to sell health insurance. The certification is another effort by Google Ads to ensure trustworthiness of advertisers in the healthcare and government services space. “We’ll be partnering with G2 on the certification program. Advertisers will not need to complete a separate certification form for each state they’re licensed in. In the certification flow, advertisers...

The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively, Google announced[1] Tuesday. Moving forward, Maximize Conversions[2] will have an optional tCPA field, and Maximize Conversion Value[3] will have an optional tROAS field. tCPA and tROAS will remain available. New tCPA and tROAS bid strategies can still be created, but beginning later this year, advertisers will only see the updated options: Maximize...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and yesterday was anything but a slow news day in search. If your team or business was scrambling to fix any core web vitals issues before the May rollout, Google has...

On April 8, 2021 Google released a targeted search algorithm update named the product reviews update[1]. That update, according to Google, should be finished rolling out by this week, since it was a two-week rollout period. The thing is, it looks like the bulk of this updated rolled out within the first few days of it being announced. There are some sites showing changes over the past few days or so. We asked several data companies that...

About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo ↬[1] Let’s explore the plugins providing GraphQL servers to WordPress. When should we use WPGraphQL, and when the GraphQL API for WordPress? Is there some advantage of one over the other, or some particular task that is easier to accomplish with one of them? In this article, we will find...

Rather than spring cleaning, do some spring “shopping” for tools that will make your design life easier. Packed with free options this month, this list is crammed full of tools and elements that you can use in your work every day. Here’s what new for designers this month:   April’s Top Picks Charts.css Charts.css[1] makes creating beautiful online charts that much easier. It’s a modern CSS framework that uses CSS utility classes to style HTML elements as charts. It’s accessible, customizable,...

A proposal[1] that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC)[2], by default across WordPress sites was put forth on Sunday. It is estimated that over 40% of all sites use WordPress (according to W³Techs[3]), meaning that if this proposal gets implemented, a substantial share of browsing behavior may be hidden from Google’s ad-targeting technology. How it will work. Under the proposal, FLoC would be disabled via the addition of a few lines...

Google has postponed the rollout of the page experience update[1], one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new features in Google Search Console to aid developers with making these improvements. Page Experience Search Console report. Google announced a new report named the Page Experience report that is rolling out today within Google Search Console. This new report combines...

Google announced[1] that it is postponing the rollout of the page experience update[2], specifically the ranking change, from May 2021[3] to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google is pushing off the rollout timeline for this update to “help you continue to make refinements to your website with page experience in mind,” the company said. Truth is, I suspect most site owners...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and happy Monday! It’s spring break week for many, so if you’re here we’re assuming you really love search marketing or maybe you’re enjoying a staycation. Feel free to put on...

How are Core Web Vitals measured? How do you know your fixes have had the desired effect and when will you see the results in Google Search Console? Let’s figure it out. Google has announced that from May 2021 (edit: the date was just moved to June 2021[1]), they will start to consider “Page Experience” as part of Search ranking[2], as measured by a set of metrics called Core Web Vitals. That date is approaching quickly and...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...