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Google is getting ready to change[1] how it presents content in search results pages in France and throughout Europe. This follows on the heels of the new European Copyright Directive[2] that first rolled out in France[3]. The Copyright Directive is intended to generate fees for media publishers whose content appears in search results and on news aggregation sites. However Google has declined to pay[4] those licensing fees and has instead changed the way it will show content...

At The Transformation of Search Summit[1] next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia[2], SVP and Head of Strategic Transformation and Partner Marketing at SAP. Siddharth has grown his career in marketing at various companies, including spending the past 11 years at SAP. For many search marketers, embarking on search transformation projects can seem daunting and unclear. Siddharth’s expertise lies in leading marketing transformation efforts,...

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity[1]) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience[2]) like it’s the end of the world. But the feedback we really want is different. It’s genuine, quick and easy to get, and structured enough so we can analyze it effectively. That’s where social listening, or social media monitoring, comes...

Is the eerie spirit of Halloween haunting your designs? Find spooky inspiration in these ten ghoulish illustrations, videos, and photos. From Polish artist Piotr Jabłoński’s off-kilter and unnerving fantasy paintings to Caley Hicks’ cutesy take on Halloween themes, you’re sure to find something here to get you in the spooky mood. Looking for spine-chilling photos, graphics, and video clips to use in your projects? Don’t miss our ultimate curated Halloween collection.   1. Día de los Muertos by Shutterstock contributors Taking...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] As a web designer, you’re probably all too familiar with feast or famine. Or with the dreaded scope creep that robs you of the profits you were so looking forward to pocketing. But that’s what happens when your ability to make money rides on how...

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery[1] across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on the sidelines. Until very recently, advertisers could not control location targeting. What changed. Smart Shopping campaigns used to target all countries and territories. Now, if you go to the Settings tab within a Smart Shopping campaign, you’ll have the option...

About The Author A full stack software developer by the day and mobile app developer by night. While not working, I love to cook and play PC games. More about Shubham …[1] Flutter provides great animation support for cross-platform apps. This article explores the new unconventional and an easier way to add animations to apps. What exactly are these new “Animation and Motion” widgets and how can we use them to add simple and complex animations? Apps for any...

If you’ve become accustomed to the slick, sophisticated look of minimalism, prepare your eyeballs for a shock. This month, we’ve reached tipping point on the maximalist design trend, with color, movement, and energy flooding the web. You’ll find a few other trends, and sites that ignore trends altogether, in our roundup of the freshest web design this month, but it’s hard to ignore the vibrancy that’s taking over. Enjoy!   Chevalvert Chevalvert[1] is a French design agency whose site visually...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In reality, they are typically talking about different things or nuances. Some of it is semantics, some of it is being literal in how one person might explain...

It was 10 years ago, Jeff Bezos famously quipped[1] that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves[2] found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform when it comes to defending and driving market share growth. This reality necessitates that Amazon sellers commit to advertising spending on...

Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost a third of surveyed marketers still don’t know how to measure the impact of SEO on their results. The survey reviewed 70% of in-house...

Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility that you’ve overlooked something small… or something big. Whether it’s pushing bids too far, being overly eager in your device modifiers, or forgetting to apply location targeting, mistakes can be pretty expensive. Worldwide targeting, for one, can quickly sap your budget as you serve ads in...

If you’re considering a career switch, or simply wondering if you’ll be able to keep up with the fast-paced and ever-changing landscape of the web, this post is for you. There’s nothing nice about asking the question “How old is too old to …?” So, I’m going to start by getting the answer out of the way, right now:  You’re never too old to…  …become a web designer… …transition from web designer to UX designer… …become a full-stack designer-developer powerhouse… …or do...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] The W3C celebrated its 25th anniversary on the 1st of October 2019. In this article, Rachel Andrew explains how the W3C works and shares her “Web Story” to explain why the Web Standards process is so vitally important for everyone...

I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it. Dr. Marie Haynes is a well-known SEO expert from Ottawa, Canada. She speaks a lot about Google penalties, algorithm changes such as Panda, Penguin, and also Google’s Quality Raters’ Guidelines. Paul Lovell: What is E-A-T? Dr. Marie Haynes: E-A-T stands for “Expertise, Authoritativeness, and Trust”. Google mentions E-A-T many times in its Quality...

One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product[1], which the company likens to a self-driving car.  The product was announced several weeks ago at the company’s Share19 conference. Petabytes of data. BrightEdge CEO Jim Yu told me during a call that the product was built over more than a decade and...

By no means is ranking on Google a fair sport, but this is doubly true when looking at Google’s local listings. These listings are so closely tied to Google Maps that you might wonder how a legitimate local business with a great reputation in the local area but no physical, bricks-and-mortar location performs in search. Does the lack of definable “pin on the map” lead to a lack of exposure? I thought I’d break down some of...

Google is starting to show a new option to “search by photos” box in certain local verticals. It appears only in mobile results right now and is distinct from “interesting finds” and “discover more places,” which are also photo-centric boxes in SERPs. This was discovered[1] initially by Mike Blumenthal. Examples of the “Search by photos” option appearing in Google Search for some local queries.No fixed position. The above result is for “Tacos near me.” It shows “search...

About The Author Victoria Wang is a Portland-based UX designer at Mozilla who works on Firefox Developer Tools. More about Victoria Wang …[1] Ever since releasing Grid Inspector, the Firefox DevTools team has been inspired to build a new suite of tools to solve the problems of the modern web. In this article, we’ll learn about all 7 tools and take a peek at potential future projects. Over the last few years, our team at Firefox has been working...

Bing has launched[1] a new content submission pilot that enables publishers to not just submit URLs to the search engine but also submit its full content and images. This allows Bing to see your content without actually crawling the content first. Pilot. This is a limited pilot, which means Bing is testing this with a limited number of web sites. There is no way to apply for this pilot, it seems Bing has reached out to specific...

[embedded content] “In order to be eligible to be shown as a rich result, you need to make sure that the page uses the right structured data and that it complies with the appropriate policies on our side,” said Webmaster Trends Analyst John Mueller on the October 9 edition of #AskGoogleWebmasters[1]. The question. “We need to use structured data as per the Google Developers site (including required/recommended properties) or can we use more properties from Schema.org apart from...

This is the first installment of our new series on in-house SEO in which we’ll dig into the operational challenges and opportunities that managing search engine optimization in-house presents. I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most businesses. Even the best companies and top SEO teams around the globe still outsource a few things. As you’re rolling out next year’s...

As an estimate, 3.499 billion[1] people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion[2] active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 billion users[3]. Other Facebook developments: Instagram has one billion[4], and SnapChat has 190 million[5] daily users. Despite the fact that Facebook owns a majority of leading social networks, there are many other social platforms where users love to engage and spend time. YouTube[6],...

Bingbot will be evergreen as Bing adopts the Chromium-based Edge browser to render web pages and run JavaScript, Microsoft announced[1] on Wednesday. Why we should care Since the new, evergreen Bingbot is based off of the Chromium platform — the same platform as Google’s Chrome browser and Googlebot — SEOs and developers should have an easier time getting their pages crawled by both search engines without having to research or troubleshoot for each particular crawler. More on the announcement Bing’s...