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Google showed featured snippets on desktop 86.6% of the time compared to 73.3% on mobile, according to a 30-day study[1] conducted by Rank Ranger.  The findings. The study looked at a dataset of 265 keywords known to produce featured snippets on desktop. It found that, on any given day, publishers are more likely to land a featured snippet on desktop than they are on mobile because there is a higher chance that Google will show a desktop...

About The Author Fernando Doglio has been working as a Web Developer for the past 13 years, and as a Technical Manager for the last 4. In that time, he’s come to love the … More about Fernando Doglio …[1] Welcome to the second part of this series. The the first part[2], we covered the architecture of a Node.js-based platform and client application that will enable people to define and play their own text adventures as a group....

On Tuesday, September 10, 2019, Google announced that now was the time for the nofollow attribute to evolve. Introduced almost 15 years ago, the nofollow attribute was brought about with a vision to eradicate spam and combat links that nurtured on the advertisements or were paid for. It clearly became a Google favorite to take care of the latter. The Google link policy is here to witness new changes again. Here’s a snippet from the official announcement[1]: The...

Once in a while, every professional comes across a challenge so great, so ridiculous, that they just can’t help themselves. They just have to go for it. It’s like the story of David and Goliath… if David was just bored and Goliath wasn’t threatening his entire nation. As for me, I’m about to argue for putting sounds on a website, and discuss how to do it right. Yeah, I know… I’m one of the “Never Ever Autoplay...

Eric Enge, an industry vet, took the time to sit down with me at his Boston office, in a two-part interview. In part one, we talked about how he founded his SEO agency, Stone Temple Consulting and what led to him selling it to Perficient Digital[1]. We spent a nice amount of time discussing the challenges of that process. In addition, we spoke about how it is for him to work with his wife. We also spoke...

Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study[1] conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision. The survey of more than 6,000 adults is a follow up to studies conducted by Nielsen in 2012 and 2016[2]. High purchase intent. The 2019 survey found that roughly half (51%) of Yelp users conduct some sort of transaction within 24 hours...

Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full[1] a year ago. What’s changing. The new user experience will feel familiar to Google Ads users. You will recognize the left-hand oriented navigation menus that anchor the Google Ads interface and Overview pages with visual charts, for example. “We’ve applied colors selectively and added the right amount of spacing around page elements, tables, graphs, and forms in order to reduce...

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September.For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC track were concentrated around entity harvesting, automation, audience targeting and the concept of “broadience.” I was fortunate to moderate SMX Advanced Europe[1] and...

Search marketing firm Screaming Frog released version 12.0[1] of its popular SEO Spider tool on Tuesday. The update includes PageSpeed Insights integration, auto-saves for database storage mode and a customizable GUI, amongst other improvements. Why we should care Website crawler tools, such as SEO Spider, are valuable resources for analyzing sites, understanding how search engine crawlers navigate pages, audit SEO efforts and identify areas for improvement. The ability to pull Chrome User Experience Report[2] (CrUX) and Lighthouse metrics into...

There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and attention to detail while never losing sight of client goals. Time management is easier said than done and must be ingrained in agency culture, say Duane Brown, agency founder and head of strategy at Take Some Risk Inc. and Katy Lucey, director of paid...

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing[1] is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content...

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface. Enterprise SEO platforms perform many tasks in one system.A comprehensive...

Google is testing its Duplex technology internationally for the first time, the company announced[1] on Tuesday. The service will be used to confirm holiday operating hours for a pilot group of New Zealand businesses. The test. “Businesses in this pilot group will receive an automated call from Google asking to confirm their hours for the upcoming Labour Day public holiday on October 28,” wrote Scott Huffman, Google’s VP of engineering. “Once confirmed, these times will automatically be...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] You want to build a mobile website or PWA that converts visitors into leads or customers. But with Google and consumers alike becoming ever more demanding when it comes to loading speeds, what more can you do? ImageKit, a digital image optimization service, might have...

The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true. In fact, SEO and web accessibility overlap in many areas. Web accessibility has recently become a hot topic in the digital marketing industry due to a wave of widely publicized scandals, that is, web users suing big and small businesses[1] for failing to provide them with a smooth...

Capture lead information with Google Ads lead form extension.Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit their information to request or download information from Google Search ads through the new lead form extension. How it works. The lead extensions look similar to promotion extensions, displaying in a call-out box with an icon, in this case a clipboard. After you select the campaigns, you...

About The Author John is a storyteller with design and development skills. By day he designs and builds websites and mobile apps, by night he spins sci-fi stories at StoryLab … More about John Rhea …[1][2] When someone reads a story, they have certain expectations about how that story will unfold whether they know how to articulate them or not. The same is true about users coming to our websites. We can pull principles from storytelling to help...

Every month we publish this roundup of the best new portfolios launched by agencies, freelance designers, and other creative professionals. All the signs are that web design is entering a phase of exuberance, with clashing colors, rapidly changing graphics, and dense layouts replacing the minimalism that’s dominated digital design for the last decade. Portfolios are beginning to adopt this maximalist approach, but never fear, for those who aren’t quote ready for full-on retina burn on a Monday...

Disavowing links can be tricky business – and there’s lots of misinformation on the topic. There are some common areas where a lot of people go wrong in the process of disavowing links. Some of these misconceptions can have detrimental impacts on your website’s visibility. Here are three misconceptions about disavowing links you will want to avoid. 1. Disavowing the wrong links It might seem logical to focus your efforts on disavowing links that are obviously bad, including: Adult sites Illegal gambling Sketchy...

E-commerce cart conversions columns now in beta in Google AdsMerchants running Google Ads Shopping campaigns can now see e-commerce cart data[1] in the UI to gain a clearer sense of which products are driving profitable cart transactions. Why we should care. We are just over a month out from the holiday shopping surge that kicks off with Black Friday. With this data available in Google Ads, merchants can get a better sense of the profitability of their...

Search Engine Land’s SMX® East, the go-to event for serious search marketers, returns to New York City next month — November 13-14. This year’s agenda, featuring 100+ search marketing presentations[1] and two new tracks devoted to agency operations and local search for multi-location brands, is loaded with actionable tactics you can implement immediately to drive more awareness, traffic, and conversions. It’s the biggest agenda the Search Engine Land experts have ever created. If you work in SEO, SEM, content marketing, social media or any...

In our last installment[1] we discovered the terminal process and how to run commands using Unix or Linux. We listed several commands that are important to commit to memory. Man(ual) pages No one is expected to memorize the entire Unix manual (although there are those who’ve read it in its entirety). We’re going to demonstrate how you can refer to the Unix manual to build out your knowledge with commands that we introduce, or that you may discover...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement[1] more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search ad placement is available on mobile only. “Testing shows that advertisers and people are finding value in ads in search results, so...

The industry has a new association – the Paid Search Association[1] – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos and coordinate campaigns across channels. In addition, paid search is the most successful digital channel by revenue (across mobile and desktop) and quite mature compared to other channels...