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On Friday we held the Transformation of Search Summit[1] 2019 here in New York City. Huge thank you to all of our speakers, attendees, and sponsors who made the day a success! In this article we’ve compiled some key quotes, stats, and otherwise tweetable highlights from the event. Keynote: The transformation of search First we heard from Carolyn Shelby, SEO Manager, Audience Development at the Walt Disney Company / ESPN. One of the key quotes from her session was “The...

Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to categorize conversion actions. “This release includes a conversions report that shows which content converts the most readers, which content contributes to the most conversions...

Google recently announced Android users will have the option to do incognito searches on Google Maps[1] starting this month with iOS to follow soon. When users activate Incognito mode, they can navigate Google Maps without having their activity saved on their Google accounts – just as Google Search’s incognito mode works. For people wanting to protect their privacy while they use Google Maps for wayfinding, incognito mode should prove to be useful. Once the incognito mode is...

Google introduced the BERT update[1] to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in the Google search results while this algorithm rolled out in Search over the last week. The question is, Why? The short answer. This...

About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo …[1] The term COPE (“Create Once, Publish Everywhere”) is a methodology for publishing our content to different outputs (website, AMP site, email, apps, and so on) by having a single source of truth for all of them. Let’s explore how to implement COPE using WordPress. COPE is a strategy for reducing...

In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results[1]. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update[2] to App campaign modeling, rolling out in the next few months, should improve the way assets are combined for better-performing ads. Google will also attribute traffic to specific assets to give advertisers more...

There’s always a balance between visual design and functional design. Many of the “rules” of design as we know them exist to make visuals more functional. That’s not exactly true of all of the techniques that are trending right now. But sometimes rules are made to be broken, right? You can take these trends in and decide whether they work for you or not. (There’s no right or wrong answer.) Here’s what’s trending in design this month.   1. Obscured...

Google announced[1] it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced in 1996 by Adobe as a way of producing richer content on the web and on computers. It was a very popular web publishing platform in the...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google. In order to determine the overall quality of a web page, Google hires real humans who are known as “Search Quality Raters[1]“. Page Quality rating or PQ is a grade given by Page Quality raters[2] who have the responsibility of evaluating “how well a page achieves its purpose”. Purpose of the...

Google is making[1] the largest change to its search system since the company introduced RankBrain[2], almost five-years ago. The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries. Rolling out. BERT started rolling out this week and will be fully live shortly. It is rolling out for English language queries now and will expand to other languages in the future. Featured Snippets. This will also impact featured...

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study[1]. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana attempted to answer the most questions. Alexa also showed improvement in answer attempts. But accuracy declined on all devices, according to the...

Trying to land a job in UX design? There’s expected to be huge growth in this space in the coming years (with some hiring managers saying they want to double their UX design workforce), so the market is primed for more designers to enter the space. Whenever a hiring boom like this happens, you have to consider how it could work against you. Sure, there are more job openings. However, that means that more UX designers (and...

About The Author His interest for web development started back when he opened a website for the first time as a child and asked himself why it was so slow. Through his career he … More about Jeremias Menichelli …[1] In this article, we are going to explore the evolution of JavaScript around asynchronous execution in the past era and how it changed the way we write and read code. We will start with the beginnings of web...

Amazon advertising revenue increased by more than 45% year-over-year in the third quarter. Click to enlarge.Amazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the company reported lower-than-expected profits of $2.1 billion on $70 billion in revenue for the third quarter[1] of the year on Thursday. Amazon doesn’t break out advertising revenue, but advertising makes up the majority of an “Other” revenue category in its earnings reports. The other category grew...

Each year, loads of development tools come out. It’s becoming harder and harder to decide what tools you actually need and which ones you can live without.  Honestly, it’s probably a personal preference, but it really helps me decide what I need when I have a list of useful tools to look over.  So here we go: the top 8 development tools you absolutely need in 2020. 1. IPstack IPstack allows you to locate and identify website visitors with an...

Web design is both a science and an art. While you could be very talented and creative when it comes to web design, there are scientific principles you must never, ever violate. For example, do you know that there is a right and a wrong way to go about redesigning a website — and that there is a principle you must never violate? Snapchat wouldn’t have suffered badly after its redesign if it operated in accordance with...

Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according[1] to new Kenshoo data. Social outpacing search. Spending on social product ads among Kenshoo e-commerce advertisers accelerated in the third quarter, increasing 42% compared to the previous year. Meanwhile, product ad spend on search grew...

As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in making the right or wrong decision for this critical marketing channel. What does your ideal agency look like – and what should you avoid?...

I believe I speak for everyone when I say that I love to find amazing, high-quality design resources for free.  Sometimes, when you’re in the middle of a design process, you find that you’re about to have to invest more money than you originally intended. You should save money when you can and you should spend money on things that require investment.  That’s why I came up with the ultimate collection of free design resources for you to...

About The Author Bryan is a designer, developer, and educator with a passion for CSS and static sites. He actively works to mentor and teach developers and designers the value … More about Bryan Robinson …[1] In this article, we’ll create a personal bookmarking site using FaunaDB, Netlify Functions and 11ty data files. The JAMstack (JavaScript, APIs and Markup) revolution is in full swing. Static sites are secure, fast, reliable and fun to work on. At the heart of...

Microsoft beat analyst expectations Wednesday with revenues of $33.1 billion in its fiscal first-quarter, up 14% from $29.8 billion a year ago. Its Azure cloud service continued to fuel its fastest growing segment, Intelligent Cloud, which reported revenues of $10.8 billion, up 27% year-over-year. That growth has slowed over the past year, however. Looking at the company’s digital marketing products, search advertising and LinkedIn growth also remained slower than a year ago. Search advertising. Microsoft Advertising saw...

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper levels of engagement, and take on the customer journey from brand awareness to sales.[1] To understand how important how-to content is to your overall content...

A review rating increase of just 0.1 stars can boost a location’s online conversion rates – such as phone calls, website clicks or requests for directions – by 25%, according to new report from location marketing[1] firm Uberall released yesterday. A 25% rise in conversion can “also mean a 25% increase in foot traffic every day,” said Uberall SVP of Marketing Norman Rohr in a statement. The “Reputation Management Revolution Report[2]” [free, registration required] also finds that...

Martin Röttgerding on stage at SMX Advanced in Berlin. Photo credit: Twitter[1]Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the benefits. At SMX Advanced Europe, I presented a new approach to customized ads that combines the benefits of feed-based customization with the simplicity of IF functions. As a result, ad customization becomes much more accessible,...