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In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design[1]. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced lawsuits as a result of not complying with the ADA standards.  Recently, Domino’s Pizza was hit with a lawsuit[2] from a blind...

The main dashboard in Site Kit lets users see metrics from Google services.Google announced Thursday that Site Kit is available globally for WordPress users. What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place. Because it’s a plugin, it doesn’t require source code editing. Site...

Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make...

Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize on the innovations that enable them to practice scaling their best SEO efforts. I wrote recently about the power of intelligent automation[1]; that...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In this article, Rachel Andrew looks at some common layout patterns that we can’t yet do on the web and the CSS Specifications that might let us achieve them in the future. Building “magazine-style layouts” by using CSS Grid has become...

Created by Design Bombs, these two fantastic sets of financial investment, and responsive design icons are perfect for apps and websites, especially in the fintech industry. There are 60 different icons included, ranging from concepts like Designing an Investment Plan, to Customer Emails, from a Browser, to CSS. Each icon is supplied as color, and outline versions, and in AI, EPS, PNG, and SVG formats, so no matter what your preferred workflow, the icons will be an easy...

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually...

Your product could be the most amazing and useful product in the world, but if your packaging is not on point, then your entire business could be in some major trouble. Imagine this scenario: You’ve designed the best product in your field, invested all of your funds into creating the product, and put packaging design on the back burner. You get on a free mock-up website[1], make something in an hour, call it day, and show it...

A few years ago I started a website and to my delight, the SEO efforts I was making to grow it were yielding results. However, one day I checked my rankings, and got the shock of my life. It had fallen, and badly. I was doing my SEO right and I felt that was enough, but I didn’t know there was more. I hadn’t paid attention to my website security, and I didn’t even know that it...

A carefully planned content marketing strategy contains several key ingredients including an understanding of who you’re creating content for (e.g., your persona or personas), how your content will help them, and some key performance indicators to measure success. However, even the most thoughtful and well-planned content strategy can run into roadblocks without a detailed editorial plan. The editorial plan should include what categories and topics you plan to write about, how you intend to amplify your content...

Recent developments in AI have transformed our view of the future, and from certain angles, it doesn’t look pretty. Are we facing total annihilation? Slavery and subjugation? Or could a manmade super-intelligence save us from ourselves? You know, I remember the good old days when all you had to worry about at Halloween was how to stop a gang of sugar-crazed 8 year-olds throwing eggs at your house. Not any more. Here are 5 emerging technologies that...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] What is it that makes a haunted house feel so disturbing? Is it the fact that it’s been long abandoned? That it’s riddled with dark and twisty hallways? That it simulates danger? Or maybe it’s the low-quality construction that makes people nervous? We’re going to...

In many parts of the world, November is a rather gray month, so what better way could there be to start it off as with some colorful inspiration? The fascinating world of aviation, classic movies, sweet childhood memories — these are just some of the things that inspired artists and designers from across the globe to participate in our wallpapers challenge this time around. The monthly challenge[1] has been going on for more than nine years already and...

Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again to talk about the latest news with Bing and Google penalties and algorithms at SMX East in New York on Nov. 13.Frédéric Dubut (lead of the spam team at Bing) and I spoke together in a first-ever Bing and ex-Google joint presentation at SMX Advanced about how Google and Bing go about...

[embedded content] “[Optimizing for site speed] will never go to a point where you just have a score that you optimize for and be done with it,” said Google Webmaster Trends Analyst Martin Splitt on the October 30 edition of #AskGoogleWebmasters[1]. Splitt joined fellow webmaster trends analyst John Mueller to field four questions on the topic of site speed, tools and metrics. Ideal page speed. “What is the ideal page speed of any content for better ranking on...

Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video discovery ads could be a better fit in certain cases. I want to show you why discovery ads could be either a better fit for your...

With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure Your Facebook Campaigns for Success[1]. This can surely seem a daunting undertaking. There are so many levers to potentially pull, and so much information available on the topic that it can at times be overwhelming for even the most seasoned digital marketer. However, if you’re able to keep these two...

Click to enlarge.Google parent company Alphabet reported advertising revenues of $33.9 billion for the third quarter, a 17% increase from $29 billion a year ago. Overall, the company reported[1] revenues of $40.5 billion for the quarter on Monday, an increase of 20% year-over-year, but below the $40.3 billion analysts expected. Google CEO Sundar Pichai said revenue growth was driven by mobile search, YouTube and Cloud. (We’ll have to take his word for it because Alphabet doesn’t provide...

There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. These findings come from an Uberall study[1] comparing data from 64,000 third-party managed listings for the first half of 2018 with the first half of...

Google is out with its holiday updates for merchants. The company recently rolled out interface and navigation updates for Google Merchant Center. On Wednesday, Google announced[1] a number of new and updated features aimed at simplifying the process of getting your product information on Google properties for the holidays. Automated feeds. We’re finally here. Goodbye, product feeds — sort of. Starting in November, automated feeds will be available in all Shopping ads countries. Merchants can opt to...

About The Author Fernando Doglio has been working as a Web Developer for the past 13 years, and as a Technical Manager for the last 4. In that time, he’s come to love the … More about Fernando Doglio …[1] This third part of the series will focus on adding a text-based client for the game engine that was created in part 2[2]. Fernando Doglio explains basic architecture design, tool selection and code highlights by showing you how...

There are a lot of concerns about how the technology we use affects us physically and emotionally. Too much time at a computer can lead to eye strain, back problems, and carpal tunnel syndrome. Using smartphones, tablets, and other blue-light emitting screens can disrupt our sleep cycles. Even time spent on social media can lead to feelings of negative self-worth. Then there’s Dark Mode… Over the last few years, everyone’s been talking about Dark Mode. It’s said...

In part two of the interview (you can see part one here[1]) with Eric Enge of Perficient Digital, we talked about SEO and about why sometimes the advice Google gives the SEO community might not align with what one would see in the real-life SEO world. In fact, sometimes what might work for client A and B, might not work for client C — so it goes beyond “Google said this” and becomes “this is what...

Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters clearly call out what type for link is being used, rel=”sponsored”: Use the sponsored attribute to identify links on your site that were...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Images are a big part of the web and, yet, they can cause a lot of challenges for the user experience if not properly optimized or delivered. It’s been almost a decade since Google introduced the world to WebP as a solution to this problem....