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About The Author Fernando Doglio has been working as a Web Developer for the past 13 years, and as a Technical Manager for the last 4. In that time, he’s come to love the … More about Fernando Doglio …[1] This is the final part of a series on how to create your own multiplayer text adventure engine. Today, we’ll focus on adding chat support to the text client from part 3[2]. We’ll go through the basic design...

Google’s Matt Cutts declared guest blogging (and other tactics) as a way of generating SEO inbound links as a “spammy practice” that was dead and gone, way back in 2014. It was a statement that generated plenty of response, both defending and arguing against Cutts’ assessment of the practice. Five years later, guest blogging — or guest posting if you prefer — hasn’t gone the way of the dodo.[1] Now as far as flooding your site with poor content that...

There’s a new bill circulating in the Senate that would require large internet companies to disclose that their results are using “opaque algorithms” and offer consumers an option to see non-personalized search results or content, the Wall Street Journal (WSJ[1]) first reported. It’s called “The Filter Bubble Transparency Act.” The term Filter Bubble was coined by activist and co-founder of Upworthy Eli Pariser[2] to describe the socially destructive impact of showing fragmented and highly personalized content to...

I’ve been running a few mini experiments at the moment with Featured Snippets when exposed to targetText results within Search. One of my experiments[1] involved seeing if targetText would work with hidden content. It surprisingly did, but there was more to that story than what meets the eye. Since I’ve written a couple of articles on this topic, one question keeps emerging: How can I use targetText for SEO? Well, you can’t. Not for ranking purposes anyway. When I...

It happened – Average Position is gone[1]. Caput. Outta here. It was, at its best, a vanity metric and not a reliable indicator of how well your ads were positioned. On a small scale, you could have seventy ads in position one and thirty ads in position five for an Average Position of 2.2. An Average Position of 2.2 would have many believe their ads were at the top more than 70% of the time. Now I...

I’ve found that most of my clients know a little something about SEO, but they’re not exactly sure how to make it work for them as well as it should. Teaching SEO to clients should be part of the client management services that you provide during SEO sales presentations. SEO is a broad topic that covers a lot of ground. The challenge lies in how to explain SEO is communicating all the ways that you can enhance...

A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign. [1] It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO[2], preserving domain and URL equity, keyword research[3], and more. This post summarizes some key SEO migration elements listed in the guide, with an emphasis on helping organizations avoid costly errors related to...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] What does it mean to be a freelance designer or developer? In this episode of the Smashing Podcast, Drew McLellan talks to experienced freelance brand designer Liz Elcoate to find out more. In this episode of the Smashing Podcast we take a look...

Editor’s Note: This deep dive companion to our high-level FAQ piece[1] is a 30-minute read so get comfortable! You’ll learn the backstory and nuances of BERT’s evolution, how the algorithm works to improve human language understanding for machines and what it means for SEO and the work we do every day. If you have been keeping an eye on Twitter SEO over the past week you’ll have likely noticed an uptick in the number of gifs and...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] The brand new Smashing Podcast launches today with an exciting double-bill of episodes. We talk to Andy Clarke about Art Direction. What is it, and how can it be used in our web projects? The new Smashing Podcast is the perfect way to...

Google held its Google Webmaster Conference event for the first time at its Mountain View, California headquarters on Monday. Here are five tips and trends we took away from the event. Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results in search. What was apparent from the numerous talks at the conference was that Google will expand support for structured...

One of the most important elements in the success of a website is speed. Tools like Google Lighthouse have been built to emphasize performance precisely because it is so important to user experience, and by association, to search engine ranking. The speed of a website is determined by numerous factors, but the single greatest is the volume of data that needs to be transmitted across the web; large file sizes mean slow load times. One of the biggest...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Data import has historically been a time-consuming and frustrating task, especially for products that depend on ingesting a lot of data from users. That’s why many developers include CSV importers in their apps — to spare users from having to manually copy data from a...

Just in time for the holiday shopping season, Google is expanding the visibility of Shopping campaigns on YouTube. Showcase Shopping ads are also going more places and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads, the company announced Tuesday. New Shopping ad inventory on YouTube. Shopping ads can now show on the YouTube home feed and YouTube search results. On mobile, users will be able to scroll through a carousel of...

To bolster its SEO, the University of Arizona has changed its abbreviation from “UA” to “UArizona,” AP News reported[1] last week. The southern Arizona university appears below Under Armour, United Airlines as well as another educational institution, the University of Alabama, for the query “UA.” The case for “UArizona.” Ranking first for your business’ name is quintessential for most brands and, as shown below, the University of Arizona does just that. However, the university is also commonly referred...

Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced[1] on Monday. The new penalty seeks to address tactics such as subdomain leasing, doorway content and sites that participate in private blog networks. Where your website ends. To provide context for its new penalty, Bing provided two examples of typical website boundaries.  The first, and most common, boundary is defined by the domain, in which each page, subfolder and subdomain are all considered...

Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every brand has a story to tell. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right moment with the right message? Effective content marketing has become crucial because of this staggering statistic. As digital advances, content marketing tactics now...

The Google News app now lets users see content in two languages, Google announced[1] on Monday. Why we should care Some publishers may experience increased traffic from users who speak and read in multiple languages. Those users will now be able to find and consume news in two languages in their Google News app. This is particularly relevant for publishers in multilingual regions, such as Canada, India and Switzerland. How to set up multiple language preferences within the Google...

About The Author North Vancouver based writer. Seeking: honest politicians; justice and honour; intelligence and humour; corporate integrity. Planning a move to France. More about Barry …[1] A significant part of the Internet-using population is aged 50 or older — including the people who invented it. Designers need to understand what older users need and why it’s not enough to just say, “I can read it, so what’s the problem?” With the single exception of my 94-year-old mother, I...

Every month we roundup the freshest new web sites that have been released in the previous four weeks, with an eye-out for new ideas. In this month’s collection we’re seeing some minor trends, like the return of sliders, over-sized text, and liquid effects. But the biggest thing of note is a brand new trend: brutalist typography and layouts, made more appealing by soft, feminine color palettes. Enjoy!   Wolff Olins Globally renowned agency Wolff Olins’ new site[1] is engagingly simple,...

Six months ago, Google began testing a new speed report[1] within Google Search Console, and now that report is beginning to rollout publicly to all Search Console users. Google announced[2] Monday. What are these reports? The “Speed” reports, located under the “Enhancements” section of Google Search Console, help webmasters quickly find the sections and URLs of their websites that may have speed performance issues. From there you can start to diagnose and address issues that are slowing...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced[1] it would be updating enforcement around unique product identifiers (UPI) for Shopping ads in 23 countries starting September 30. What is a UPI? First, the basics. A UPI is a unique identifier that is associated with...

Google parent Alphabet is buying[1] fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced[2] that its “Wearables, Home and Accessories” revenues grew to $6.5 billion from $4.2 billion a year ago. And according to third party analyst estimates, the Apple Watch...

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019[1]. And nearly half said they planned to increase spending on Amazon by more than 25%.  The survey also found that about two-thirds of advertisers are selling...