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SEO Web Design Blog

App websites are sometimes neglected by app owners. The owners or developers set up everything in place for the app to go ballistic on the market, except doing the basic marketing step: designing an app website that converts your visitors to users. But is it enough to create a random website for an app? Nope. If you do a rushed job, your website will be just as good as not having one. You’ll end up having visitors come to...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] The video from SmashingConf New York is ready to share. This post rounds up the event with all the video, photos and memories of the fun we had together in New York. We love running our event in New York, and...

One of the best parts of Google My Business was that you were able to dial a phone number and speak to someone at Google about your Google My Business listing. So if you had an issue with how your business was showing up in Google Search or Google Maps, someone at Google could potentially help you. Well, now that feature is gone. You can no longer dial into a phone number and immediately get someone from...

It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags. For example, using the search term “travel agent” we saw the result: The original title tag was – Book Flights & Holidays with Travel Center | British Travel AgentObservations: Locations seem to appear...

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened. In March 2019, spam messages accounted for 56%[1] percent of global email traffic. The challenge is to develop email campaigns[2] that are as appealing and informative as...

There’s a lot of fun packed into the roundup this month with a couple of design games, delightful fonts and animations, as well as design tools that can make your life easier. You’re sure to find some tools and resources that will help you save time as we enter what is often one of the most hectic seasons of the year. Here’s what’s new for designers this month.   Screen Size Map Screen Size Map[1] is a tool to showcase...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] We’ve all dealt with analysis paralysis before. Do I choose vanilla, strawberry or one of the 30 other flavors? And do I go with the cone or cup? When it comes to putting our visitors on the spot, giving them too many options hurts their...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version[1] does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less scrolling. (That doesn’t mean irrelevant sections no longer show, however. You’re still going to have to scroll past a grayed-out “Shopping settings”...

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses[1]” examines the market...

One of the hottest topics and hotly debated threads on r/ppc[1] is about rates and what you should charge. What does an agency charge? What should I charge as a freelancer? How do you charge if you do work on Amazon versus Google or Facebook? Different ways to charge clients There are a lot of models for how you are going to charge a client. No one model is perfect and you have to do what is right...

When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when many agency leaders fall into “panic” mode. Not wanting to lose the account, they automatically respond: “Yes, we can do that!” The problem? They have no idea how they’ll actually fulfill what they promised. This can lead to client and employee retention problems… and unprofitable work. For instance, that’s how...

Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero[1]. I like seeing client listings in the People Also Ask section[2] of a search engine results page (SERP). I especially like seeing top search listings with rich snippets − such as recipes[3] – because I know how technically challenging they can be. Even a second-page listing pleases me. People often feel that...

How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put together a quick-fire guide to help you become a bounce rate aficionado. How is the bounce rate calculated in Google Analytics?  The Google Analytics help...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] Before the home page, there was the front page. From the Gutenberg Principle to grid systems to above the fold, newspapers teach us much about the foundations of web design. It’s easy to get caught up in the latest trends in web design. Web technology is constantly improving, and today developers...

European antitrust chief Margrethe Vestager said[1] yesterday at a conference that Google’s efforts to drive more traffic to European comparison shopping rivals have essentially failed. This is a reversal of her previous, qualified support[2] for the changes Google made in response to a European Commission finding in 2017 that the company had “abused its market position” in shopping search. The $2.7 billion story. That 2017 determination, which Google has appealed[3], came with a penalty[4] of nearly €2.4...

When establishing a brand, you should never put your logo on the back burner.  If your logo doesn’t represent you well or it looks unprofessional, then your customers are going to bounce, leaving your business to plummet.  We’re going to go over the 10 elements of every great logo, that you can implement into your logo design.  Let’s get straight into it.  1. Memorable The first, most important element of every great logo is that it’s memorable. If your logo isn’t...

Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed. What is page speed optimization and how important is this factor to your overall website ranking? Your page speed is technically how long it takes the content of a specific page on your website to load completely – or in more technical...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] The web is full of interfaces that leave people out. Of course, it’s not designers’ malicious intent or developers’ lack of empathy that bring us there. It’s just really difficult to foresee a wide range of situations in which our users might find...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Today, Heydon will talk about the relationship between accessibility and design systems, and introduce his brand new book: Inclusive Components[2]. During the session, he will explore how to create an accessible accordion using progressive enhancement, and answer your questions about inclusive interaction design. Accessibility...

There’s a lot of overlap between SEO tools, which is why it can be so difficult figuring out which is the best to use. To simplify things, I’ve selected the 4 SEO tools that will seamlessly integrate with your design workflow and won’t break your budget. You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why?...

About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo …[1] Gutenberg is reinventing the experience of creating content in WordPress, granting it new powers to create, edit and manage our content. Let’s see what these new powers are. The combination of WordPress’ versatility for managing data (since its database model supports the creation of different content models, easily extensible through...

How To Track Map Pack Rankings One of the first steps in any local SEO campaign is to benchmark where you’re at. Specifically, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time. Pretty much every rank tracker on the planet has Map Pack tracking. The issue is that, with local SEO, where you’re searching from is HUGE. In fact, the Map Pack results can be completely different from one mile...

Ads are coming to Uber Eats. TechCrunch reported[1] that Uber is seeking an executive to help develop and run a new ads business. Under pressure. This makes sense for several reasons. Restaurants have been conditioned by other ad platforms, including Google and Yelp, to pay for placement and exposure. And Uber is under significant pressure from investors to generate more revenue from more sources amid growing skepticism about the company’s capacity to turn a profit. Uber Eats competes...

Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Our interview goes into how the company structures its content around these topic clusters and the search benefit the company sees from those efforts. We also talked about featured snippets, image SEO and video suggested clips. Aja will...