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Paid advertising on social media channels always seems to be growing, it’s a huge buzzword at the minute and everybody wants it to work for their business. In B2C you’ll find endless ecommerce businesses who essentially make a living through Facebook ads alone and this makes sense, social media is very much a consumer channel. But this doesn’t stop stakeholders in B2B[1] companies pushing for paid social to drive a volume of leads and clients. And this is...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

NEW YORK – As brands look to compete in today’s market, identifying ways to connect with audiences is critical. Growth relies heavily on the marketer’s ability to find better ways to meet the needs of customers, said Christi Olson[1], head of evangelism at Microsoft Advertising and Bing, during a keynote session at SMX West on Wednesday. “Consumers want brands to help them, anticipating their needs and making their buying experience frictionless,” Olson said. “Our [Microsoft’s] goal is...

NEW YORK – Google’s relationship with brands has shifted from referrer to competitor, SparkToro CEO and co-founder Rand Fishkin said at SMX East[1] on Wednesday during his keynote about how the search engine’s business model has been evolving. Now that the majority of Google searches are no-click[2], companies will have to find on-SERP opportunities to reach their audiences and strengthen their branding so that users will actively seek them out, said Fishkin. The zero-click search trend More than half...

If you run Google Shopping activity, you’ll be familiar with the Google Merchant Center. It houses all your product fees, which are bumper lists of all of the products you sell. As Google Shopping matches search queries to your feed rather than keywords, this bumper list should be complete with all of the information that Google needs to create your shopping ads.  Each product in your feed has to be approved in order to show ads for...

In a transaction announced Thursday morning, reputation and reviews platform GatherUp has been acquired by ASG[1], a SaaS holding company. The terms of the deal weren’t disclosed. Founded as GetFiveStars. GatherUp began as GetFiveStars in 2013 and rebranded in September 2018 to reflect a broader focus on the customer experience in addition to review monitoring and management. It was co-founded by Mike Blumenthal; Aaron Weiche became CEO in early 2018. In a telephone interview, Weiche said the company...

As an agency, your reputation matters. And one element of building and maintaining that reputation is winning recognized industry awards. Winning a Search Engine Land Award not only feels great, but can lead to closing new business, finding new clients and being recognized as an industry leader. We’re thrilled to announce to our audience that as of this afternoon, the 2020 Search Engine Land Awards are officially open for entries!  It’s easy to apply, and it’s a...

NEW YORK – Today’s customers alternate between shopping online and offline, searching for the products and services they need at the exact moment they need them, said Zack Bailey, head of omnichannel solutions at Google. Bailey opened up a keynote session at SMX East[1] on Thursday alongside his colleague Irem Erkaya, global product lead at Google. Three-quarters (76%) of holiday shoppers will search on three or more channels (think retailer websites, social, and marketplaces) when making purchase...

BrightLocal has just released[1] a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to establish benchmarks across a number of categories such as traffic sources, monthly users, page views, session duration, bounce rates and others. The data were collected between September 2017 and December 2018. The local businesses in the study were “BrightLocal users that opted in with active...

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly map out the customer’s journey that would take web users from click through to a landing page to completing a sale. These days, the buying journey is...

NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how search results change so that they can stay ahead of competitors, said Aleyda Solis, international SEO consultant for Orainti, during her session at SMX East[1] on Thursday. In addition to having a robust implementation process, brands have to...

Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West. Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you know, the traffic-driving, lead-generating, revenue-boosting ones. The Search Engine Land experts — the industry publication of record — have reorganized the agenda[1] into...

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is...

With Christmas coming up very soon, you might be swamped with Christmas-themed designs. Everyone wants to get their job done as efficiently and quickly as possible.  That’s why I collected loads of free Christmas design resources for you. Everything from free Christmas icons to free Christmas PNGs, vectors and images, I’ve got you covered.  You’ll be “sleigh-in’” it this winter season with all these free Christmas design resources, let’s get right into it. Free Christmas Icons Last week I wrote The Ultimate...

SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits. [1] By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach the top rankings. You must do this because the first search result gets more clicks than other results. While doing SEO of your...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In these two videos (a webinar recorded for our Smashing Members and a presentation from SmashingConf Freiburg), you can discover all the tips and tricks you need to help you design HTML emails. Follow along as Rémi Parmentier shares what...

When Tim Berners-Lee gave us the WorldWideWeb in 1990, it was the first and only web browser. But it didn’t remain alone for long. Even in those early days of the web, there was plenty of competition for web browser market share:[1] Mosaic, MidasWWW, SlipKnot, Arena, Netscape, and Internet Explorer emerged around that time, too, and duked it out for the top spot for the better part of a decade. So, if there’s always been a battle of...

Imagine visiting a website that takes more than 10, no two seconds to load. We know that the mouse is going to hover to the top right corner because honestly, no one has the time to wait nowadays.  A Forbes article mentioned that a mere one-second delay in page load time means a seven percent decline in sales, 11% fewer page views, a 16% decrease in customer satisfaction, and a seven percent loss in conversions. [1] Your website may...

About The Author Eric is the founder of UI UX Training where he leads workshops focused on UX research, design facilitation, and UX copywriting. He has spent the past 18 years … More about Eric …[1][2] Task switching is a design killer. Find out why switching and interruptions are even more serious than you think and how biology makes it difficult to resist the temptation to just check your email every few minutes. Learn how to slay the distraction...

On Oct. 31, Google announced[1] the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.” This plugin allows you to easily connect the following Google Services in a dashboard format within your WordPress backend: Search Console Analytics PageSpeed Insights AdSense Optimize Tag Manager It brings the convenience of accessing your site’s performance data while logged into...

Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results appear further down the page and SEO marketers need to work harder than ever to get their content seen. Many digital marketers...

DuckDuckGo has joined the World Wide Web Consortium (W3C), the search engine announced[1] on Monday. As a member of the international organization, DuckDuckGo says it will contribute to “global standards with privacy in mind as part of our mission to raise the standard of trust online.” Why we should care The addition of a privacy-focused company, like DuckDuckGo, may influence the direction of future standards as well as future revisions of existing standards. More emphasis on privacy within...

We have a special video interview for you all at Search Engine Land. We interviewed Danny Sullivan, the founder of Search Engine Land and the search community, in a two-part series. In part one, we asked Danny about his early days in the industry to him ultimately deciding to retire[1] from his role at Search Engine Land / Third Door Media. Then accepting a job a few months later to work with the Google Search team[2] as...

On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools. The news was first announced in February as an effort to establish more accurate and transparent forms of measurement. Advertisers now get to experience how often ads are appearing for eligible searches (share) and how often ads are showing at the top of the search results page (rate)—and while...

About The Author Philip Kiely is a developer, writer, and entrepreneur. He is an undergraduate at Grinnell College (class of 2020). More about Philip Kiely …[1] Agile has had a long time to infiltrate software development. While the methodology advocates for “co-located, dedicated teams,” in its ubiquity Agile is frequently applied to teams partially or fully composed of part-time workers. While there are lessons to be taken from the practice, Agile must be adapted to support, rather than...