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SEO Web Design Blog

The New and Improved SEO Blog is Under Development -- Launching Q3 2022!
SEO Web Design /  SEO Web Design Blog
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Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced[1] Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google explained, will “restrict how it uses certain unique identifiers, and other data processed in the provision of services to you, to only...

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Black Friday and the busy holiday season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually.  We hated seeing retailers wasting paid media budget, so our team of developers built this Google Ads script that runs hourly and automatically pauses...

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Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online. Back in May at Google I/O, the company announced that it was expanding the AI-powered Duplex beyond restaurant reservations[1] to booking rental cars[2] and buying movie tickets. Duplex on the web. Called “Duplex on the web,” users will be able to use the Google Assistant for new reservations and purchase categories. Movies is the latest example. As shown below, Android users in...

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If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to quantify the impact of this shift by asking you (and your peers) a few questions[1] about your or your clients’ spend on these platforms. For just 10 minutes of your time, you can opt-in a drawing...

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Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Improved accuracy of online/offline channel attribution. Call analytics establish the link between inbound calls and online search, display, social or email campaigns. Marketing campaign optimization. Inbound calls can be tracked to their marketing...

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As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do we have to be careful with our spend, but the revenue that is generated during this season is crucial. A lot...

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About The Author Jamie is a 16-year-old Full Stack Developer located in Texas. He has particular interests in teaching, Machine Learning, and Computer Vision, and is in the … More about Jamie …[1] A basic introduction to the backend web application development process with Express — discussing bleeding edge ES6+ JavaScript features, the Factory Design Pattern, MongoDB CRUD Operations, servers and ports, and the future with enterprise n-tier architectural patterns for TypeScript projects. This article is the second part...

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If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail mean they have a lot of words in them. It’s the difference between “swimming pools” and “swimming pool installation in Boca Raton, FL”, the latter being considered the longtail.  However, the length of the keyword isn’t necessarily what we’re referring to when we say “longtail”. In reality, long...

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Google’s smart bidding strategies use a host of signals to inform bids with each auction. Now, Google is starting to show[1] which signals are driving performance to optimize bids for people more or less likely to convert. Top signals. The signals shown might include device type, location, day of week, time of day, keywords, remarketing and Customer Match lists and potentially some other signals. You might also see combinations of signals such as time and keyword. Signals...

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If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused overreporting of conversions for some advertisers, Google said Thursday[1]. Current status. Google said it is working on fixing the bug and correcting the conversion data. What happened? A bug caused Google Ads Search and Shopping campaign conversions to be overreported. What is the timeframe? Conversion reporting between November...

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The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up your strategy a little bit tighter. Google Shopping will likely be the star of retail It should be absolutely no surprise to retailers that...

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It’s still early days in the world of voice search, and yet already this new type of device and search engine use is – according to comScore – expected to account for up to 50 percent[1] of the global search market next year. That’s a major shift in consumer behavior in only a few short years. Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase. But where exactly is...

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About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] You may have heard that FOMO is harmful for consumers. There’s even research that supports it. That said, what if we removed “fear” from the “fear of missing out” and put the good parts of this marketing strategy to use in web and app design?...

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The jury is still out on whether JavaScript is a good thing, or a bad thing, so in this article we’ll look at the pros, the cons, and the alternatives to JavaScript. The short answer to the title question is “no.” The long answer is more complex, and begins with, “kindof…” There are several JavaScript alternatives for developers, but (for now) they have to be transpiled into JavaScript before they’re deployed.   People Love to Hate JavaScript This is not a...

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Google has launched what it calls “Your News Update[1],” an audio news feed that you access through the Google Assistant. Sources, which Google paid to license, include ABC, CBS, Fox, CNN, AP, Politico, USAToday and many others — though apparently not NPR. Users need to set up the audio feed as a news playlist, through the Google Assistant app. This was not intuitive on the iPhone. The .gif below shows how to do it. Algorithmic curation. Users don’t...

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International expansion is an expected ambition for progressive WordPress sites and ones of similar likes. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to a new audience, readership, viewership or listenership, maybe one of opportunity, exciting new prospects, high growth potential, or to escape a domestic audience...

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This article aims to be a primer on iOS animations exhaustively covering different ways of doing so. We start off by understanding the basics of animations, move to the Core Frameworks building a single example using the different methods offered and finally looking at ways to tune performance. I have been an iOS developer for over a decade now and have rarely seen articles that consolidate all possible ways to perform animations in iOS. This article aims...

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Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies’ websites, apps and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties, decided to find a solution to improve the whole recruiting experience. In May 2017, at Google’s developer conference I/O, Google’s CEO Sundar Pichai gave a sneak peek of it and released its official...

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Last year I decided to make Featured Snippets a priority for us. And it helped us go from a handful of Featured Snippets rankings to over 190. Here’s the step-by-step process that I used. 1. Find Featured Snippet opportunities Your first step is to find: Keywords that you already rank for.ANDKeywords that have a Featured Snippet. Why is it important to focus on keywords that you rank for already? 99.58% of all Featured Snippets[1] are from pages that rank on the first page...

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There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, increase in traffic, trust factor boost, reduction in cost per lead, and so on. Everyone who’s anyone in online business knows this, which is why the struggle to grab that marketer’s Holy Grail can look like a cut-throat business to many SEO novices. However, even SEO pros get confused when Google throws a wrench into the intricate workings of the rankings...

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About The Author Ben Frain is a Front-end developer, author and occasional speaker. A UI/UX Technical Lead at bet365.com, his books “Responsive Web Design with HTML5 and CSS3” … More about Ben Frain …[1] In UI/UX, a common pattern that’s needed time and again is that of a simple animated opening and closing panel, or ‘drawer’. You don’t need a library to make these. With some basic HTML/CSS and JavaScript, we’re going to learn how to do it...

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Data is the lifeblood of the web. We often say “content is king”, but what we mean is “data is king”. All good user experiences are crafted after careful data analysis. It’s why we’re all here, from the articles we read, to the products we buy, to the ideas we post, data is everything. Finding data, particularly for smaller businesses can be a daunting prospect. How can you generate so much data, when your competitors have been pushing,...

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About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] What are Design Tokens and how are they used? In this episode of the Smashing Podcast, Drew McLellan talks to Design Systems expert Jina Anne. In this episode of the Smashing Podcast, we’re talking about Design Tokens. What are they, what problem do...

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About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo …[1] Making our code CMS as agnostic as possible enables us to easily port our application to another CMS if the need arises. In this article, we will learn how code abstraction works, why it is a good idea, and the key concepts to achieve it. Making code that is agnostic...

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Every month we publish a roundup of the best new portfolio sites, launched (or relaunched with significant updates) in the last four weeks. It doesn’t matter if it’s a freelancer, agency, or other creative professional, if it’s an interesting portfolio we’ll include it. This month, the slow decline of minimalism continues, and color is everywhere. There’s some awesome type, and video-based maximalism seems to be gaining a foothold. Enjoy!   Another Colour I adore Another Colour[1]’s site. It takes incredible...

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