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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and are you the kind of person who needs background noise to work? I’m the kind of person who relishes working in absolute silence. Maybe I need to hear the cogs...

Google detected 40 billion pages of spam every day in 2020, which is up from the previous year[1] by 60%. These 40 billion pages included hacked sites, deceptively created sites, and other forms of web spam, scams and fraud. Google announced[2] its new webspam report for 2020 that can be accessed here[3]. AI helps. Google has credited advancements in AI with having reduced sites with auto-generated and scraped content from showing up in its search results “by...

Flexibility, potent website building tools, great customer support, and impressive sales figures are to be expected in top-tier multipurpose WordPress themes. You may or may not choose to invest in a multipurpose WordPress theme for a single website-building project. You’ll save lots of time and money by investing in one when you’re designing websites for a variety of clients or uses. You won’t have to bother with learning the ins and outs and the benefits and limitations...

Google has released[1] a new version of the Google Ads API[2]. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. What is the Google Ads API. The Google Ads API lets you programmatically interface with your Google Ads accounts so that you can automatically bring in reporting to your own stack, and/or build in procedures to automate your ad creation, change your bids or bidding strategies and more. The...

Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems. It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing pages, we mean a page that is entirely dedicated to a particular type of customer. In fact, if we could create a unique landing page for each individual user, that would be awesome. You might think your...

Google has added a new feature to report an indexing issue directly to their search team. You can access this feature in the footer of URL inspection help document and indexing coverage report document. Google is “currently piloting this in the US only and it should be fully available to all in the US within a week or less,” the company said[1]. Report an indexing issue. The feature is designed for those who need further support with...

Meet “Image Optimization”, our practical modern guide to delivering high-quality images on the web with the best performance. 528 pages. From formats and compression to delivery and maintenance. Jump to details and get the book right away.[1][2] Images have been a key part of the web for decades. Our brains interpret images much faster than text, which is why high-quality visuals drive conversions and user engagement. Just think about landing pages and product photos, feature panels and...

Mayur Gupta, former CMO of Freshly, speaks at the 2019 MarTech conference in San Jose.For organizers forced to abandon conference centers for digital consoles, here’s the good news: The majority of marketers are ready to come back to in-person conferences by the start of 2022. But improvements in virtual conferences and lingering uneasiness about the pandemic will likely mean smaller shows at the outset. About 38% of the nearly 250 marketers we surveyed in March said it...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, today is National Superhero Day and that’s enough of a segue for me. It’s really not about the “super” part. This “holiday” made me think of the many kindnesses that I...

Additional COVID-related travel advisory and restriction information will be shown in Google search, the company announced[1] Wednesday. In addition, Google is also rolling out a revamped Explore section for its travel planning site as well as road trip support for Maps on desktop. Image: Google. More travel advisory and restriction information. When users search for flights, hotels or similar travel-related queries, Google will show travel restriction details (shown above) for their destination. This information can include whether visitors...

About The Author Adrian Bece is a versatile fullstack web developer with extensive eCommerce experience who is currently working at PROTOTYP as a technical lead. He enjoys … More about Adrian ↬[1][2] Easing functions can change the look and feel of an animation by affecting the rate, or speed, of an animation. As human beings, we are accustomed to a natural, non-linear motion. Using those custom-easing functions in the animations can lead to an improved impression on users...

Etsy is a leading e-commerce platform for buying and selling unique handmade items. The marketplace, which was founded in 2005, now connects 81.9 million buyers to 4.36 million sellers. Overall, Etsy generated $10.28 billion in gross merchandise sales in 2020. That’s a 32.7x increase since 2010. You’ll find all the latest data on Etsy’s growth on this page. After reading the stats, you should have a better understanding of how the marketplace generates $1.72 billion in annual revenue. Here’s a...

Your opportunity to learn elite, actionable search marketing tactics is here: SMX Advanced[1] is happening for the first time since 2019, and it’s never been easier or more affordable to attend. Secure your All Access pass now for just $199[2] and join us online June 15-16. The agenda is live[3] and ready for you to explore! Programmed by the Search Engine Land editors, this experts-only, tactic-rich training experience features senior marketers from Under Armour, T-Mobile, and more exploring...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and why do you love Search Console? It’s definitely a trove of data for search marketers — whether you’re in charge of content, technical SEO, or even advertising. You can understand...

This month’s collection contains a combination of big and bold, and clean and minimal. Although basic minimalism is still trendy, with lots of white space and greyscale type, we are seeing it softened with color. This is implemented differently, ranging from hints of off-whites in images to gentle pastels as section backgrounds. Playing around with type and using typefaces with a few characteristic quirks is another way minimalism is being tempered without negating the overall effect. Plus,...

About The Authors Kate Kalcevich is the Head of Services at Fable, a leading accessibility testing platform powered by people with disabilities. Kalcevich is an experienced … More about Kate & Mike ↬[1] Accessibility experts Kate Kalcevich and Mike Gifford introduce readers to “layered accessibility testing”, a practice of using a variety of tools and approaches at different stages in the digital product lifecycle to catch accessibility issues early — when it’s easier and cheaper to fix them. When...

Good morning, Marketers, and today is World Intellectual Property Day, A long time ago in a galaxy far away, my first job out of college was as a legal assistant (I, in fact, did not graduate from Havard Law, but humor me). And when I wasn’t scanning every piece of paper that came into our office, I was researching patents. This meant a lot of my day was spent in Google’s patent search[1] perusing industrial patents for...

It was an honor to host Shimon Sandler of Sandler Digital for an interview on his history in the search marketing space, and how he grew two of his own agencies from the ground up. Shimon Sandler has worked at some of the most recognizable brands in our space, including with Kevin Lee[1] of Didit and at Viacom/MTV, amongst other space. He also started an agency and sold it, and now has started another search marketing...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched initially in India for searchers there in 2019 and now Google is telling those who submitted questions or answers that it will be going away. A Google spokesperson told us that this does not impact the Google Question Hub feature, but this does impact simply the ability of users to contribute answers in Google Search when people...

CSS is an awesome tool for styling websites. It’s small, fast, and easy to learn. But like all code, there’s a right way, and a wrong way to write it. Badly written CSS renders slowly, impacting on the perceived speed of your site, and even damaging your SEO. Writing fast CSS is about knowing your CSS selectors, knowing your shorthand, and understanding how properties are best applied. What better way to spend the final Friday in April,...

When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft the most optimal email subject lines when requesting inclusion in a publication, or perhaps they consider the best utilization of HARO[1]. These methodologies can be quite effective, yet the return on investment is largely out of your control. Not everyone is going to respond favorably to emails and pitches, leaving marketers...

Dropbox is a leading cloud file hosting service. Launched in 2008, the platform hit the milestone of 100 million registered users 4 years later. Today, Dropbox has 700 million registered users and generates $1.91 billion in annual revenue. Here’s a summary of what you’ll find on this page: Dropbox Usage Statistics (Highlights) Dropbox has more than 700 million registered users. Dropbox has 15.48 million paying users. Dropbox generated $1.91 billion in revenue in 2020. Dropbox employs 2,760 people. Dropbox users Dropbox has more than 700 million...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s get some things straight about some recent confusion around Google Search. We know Google has postponed the page experience update[2], but there has been a lot of misinformation out...