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About The Author PhD in artificial intelligence at UC Berkeley, with a focus on small neural networks in perception, for autonomous vehicles. Big fan of cheesecake, corgis, and … More about Alvin Wan …[1] In this tutorial, you will write the game mechanics for a virtual reality game, which is closely coupled with the real-time multiplayer elements of the game. In this tutorial series, we will build a web-based multiplayer virtual reality game, where players will need to collaborate...

Google Fonts might be the de facto first choice of many web designers, but there are many more web font options out there if you know where to look. To be clear, there’s nothing wrong with Google Fonts[1]. In fact, there are tons of reasons to use Google Fonts in your projects: they’re free to use, licensing is simplified, and they generally load pretty quickly on the web. But what if you want to shake things up and...

It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection – and this rings true for SEO as well. As your current SEO strategy winds down, now is the time to position your site...

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious drawbacks for anyone looking to measure content performance[1]. The problem is systemic: Analytics was built to track traffic for ecommerce and content sites, with the structure of its reports built around pageviews. It can provide some sophisticated data around those views – what kinds of audience members are behind them, how they might have arrived, what they did next,...

About The Author Tomáš Čakloš is a full-time graphic designer who is passionate about everything visual. He is currently working in a digital agency based in Slovakia. More about Tomáš …[1] When you are working on a design, do you struggle with all of the possibilities, like whether to make some text block bigger or smaller, or increase (or decrease) the amount of white space around an element. And what about this color: Should it be darker, or...

Jeff Selig from Overdrive Interactive invited me to his office to sit down and talk SEO. It was a fun chat because we went back to the 90s era, the super early days of SEO, where things like domaining, spamming and even cloaking were the thing to do. As things matured, so did the SEO profession and we spent some time talking about that progression. The conversation went into how to build sites that last, how not...

For years, “actionable insights” have been the Holy Grail for data analytics companies. Actionable insights, the thinking goes, are the end product of data collection, aggregation, analysis, and judgment. They enable a decision-maker to modify behavior and achieve desired outcomes. The process begins with data collection, which can take many forms. There’s a big difference between collecting data and aggregating it in a meaningful way that can provide a picture of reality. That’s the “insights” part of...

By next year, comScore expects that 50 percent of all searches will be voice searches[1]. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice[2], and at that point, a lot about what we know about best practices in digital marketing will have shifted. After all, in the world of voice search, simply getting onto the search engine results page becomes...

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation. Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt...

Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers to, “…tell your product or brand story by showing people a series of videos in the order that you define.” But it is really a lot more. Video Ad Sequencing[1] can be used to take your target audience on a video journey based upon, to a limited extent, their behavior. By telling a story VAS lets you drive deeper awareness,...

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect customers for your brand. As you build an audience strategy, identifying the people you don’t want to target is just as important as finding the people you do want to reach. Negative audiences help reduce wasted spend, ensure people see the right messaging at the...

Google is facing more antitrust scrutiny in Europe on two fronts. Reuters[1] reported that Google is now confronting a broad examination of its “collection and use of data.” And separately, the company’s shopping comparison engine (CSE) rivals have formally complained to the European Commission (EC) that Google’s business practices continue to harm them in violation of the terms of a 2017 antitrust settlement. Focus on Google and Facebook’s use of data. Reuters said that a document it...

Google has now confirmed the numerous reports of a local search update[1] that began in early November. The update is related to Google “making use of neural matching as part of the process of generating local search results,” Google said via the @SearchLiason[2] twitter account. The name, “Nov. 2019 Local Search Update” follows the naming convention Google began using last year for Google core search algorithm updates[3]. The confirmation. Google confirmed it began using neural matching for local...

With the ongoing changes to close variants[1] in Google Ads, paid search marketers have had to adjust their keyword management strategies. Brad Geddes, paid search veteran and co-founder of ad testing platform AdAlysis, shared several examples of how these changes have impacted accounts and offered several tips for managing search terms in a new match type world at SMX East[2] last month. If you’ve done a lot of work in your accounts in the wake of exact...

Thanksgiving has come and gone, and now it’s time to start preparing for Christmas designs if you haven’t already! We provided you with what we believe to be the ultimate list of free Christmas design resources[1] a few weeks ago, but I saved the best for last. Free Christmas fonts! I found an abundance of free Christmas fonts to help you spread cheer this year through your designs, but I picked my absolute favorites for this list. 12 Free Christmas...

I’m sure many of you know what SERP data is, but I think the best way to start this would be to give a brief explanation of what exactly Serpstack is. So…. what is it?[1] Serpstack is an API that was built for automated targeted search result (SERP) data gathering. The data is collected using a powerful proxy network as well as proprietary and scalable web scraping CAPTCHA solving technology. Phew, what a mouth full. Now, again without...

Warner Bros. Don’t those two words just spark loads of childhood memories for you?    Anyone else? Harry Potter, Lord of the Rings, Friends, and basically all good movies/shows ever! I gotta be honest, I really didn’t know how to feel when I heard about the brand new logo and identity that WB was going for. And after looking at it and letting it sink in, I think I can properly voice my opinion.  But first, let’s get into a brief history of...

It’s that time of the year again. If you skipped Black Friday there’s still Cyber Monday. And there are tools and resources out there that you’ll find only once a year at this great price. We’ve gathered the best of them in this article. Bookmarking this page isn’t a solution. Don’t let a slow decision ruin your chance of getting these products or resources at a discounted rate. Act fast and don’t let them slip by.   1. Brizy Cloud...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

If you’ve ever moved from one home to another, you know how difficult it can be to get rid of things you’ve owned for years. While digging through your closet, you find an old pair of pants you used to wear all the time despite the growing holes in the knees. But you tell yourself, “Maybe I’ll wear them around the house when it gets warmer” or “I bet the grunge look will come back in...

About The Author Konstantinos is a software engineer in London 🇬🇧. He’s currently working for DAZN, a live and on-demand sports streaming media service. Passionate snowboarder 🏂 … More about Konstantinos …[1] Development workflows can easily get out of hand and start causing confusion and friction within teams — especially as they get bigger in size. There have been too many times when our code review was just about noticing that missing comma or the failing tests that...

December is here and with it a new collection of desktop wallpapers to celebrate the beginning of the month. Designed by creatives from all across the globe and available in versions with and without a calendar. As the year is coming to a close, many of us feel rushed, trying to meet deadlines, finishing off projects, and preparing for the holidays. Do you remember what December felt like when you were little? It was a time of...

About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo …[1] Making our code CMS-agnostic, as much as possible, enables us to easily port our application to another CMS if the need arises. In this article we will learn how to abstract a WordPress application, making its code readily available for other frameworks or CMSs. In the first part of this...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] Rather than do a round-up of the best deals available this Black Friday, we decided to do a round-up of the best independent products and makers. If you have money to spend, why not send some of this to folk...

Earlier this afternoon Google announced[1] that Google co-founders Larry Page and Sergey Brin would leave their respective roles as CEO and President of Alphabet. Current Google CEO Sundar Pichai will now become CEO of Alphabet as well. Brin and Page will “remain active” as shareholders and board members of the company. Why we should care Sundar Pichai became CEO[2] of Google roughly four years ago, just after holding company Alphabet was announced. He had been the company’s product chief....