Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti[1] retail clients that the agency released Monday. Google spend, clicks up. Not surprising, Shopping spend increased at a higher rate than text ads, but commerce advertisers still spent 25% more on text ads this cyber weekend compared to l same-client...