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Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and Cyber Monday this year than last, according to an analysis of Tinuiti[1] retail clients that the agency released Monday.  Google spend, clicks up. Not surprising, Shopping spend increased at a higher rate than text ads, but commerce advertisers still spent 25% more on text ads this cyber weekend compared to l same-client...

Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month, Google announced[1] on Monday. Source: Google. Why we care Providing users with more control over their privacy settings can instill confidence and promote trust, which can help Google retain users. From a marketing perspective, these updates won’t have a material impact. Although some users may opt to purge location history from their Timelines or use...

As you are shopping this month for others, why not find a few goodies for yourself? Our roundup of new tools and resources is packed with usable items. And most are free, so there’s no shame in trying out something for yourself. Here’s what’s new for designers this month.   CSS Background Generator CSS Background Generator[1] gives you the tools – and code – to create an interesting animated background for digital projects. Demo 1 uses a fun web...

About The Author Yihui Liu is a UI/visual inhouse designer and illustrator with a huge passion for human-centered design. After studying and working in Beijing, she completed … More about Yihui …[1] Brand illustrations are an adaptable and effective way to build a company’s visual brand. In this article, Yihui Liu outlines her process for developing a strong brand illustration system. Her approach has been refined over 10 years of study and professional experience in China and Europe,...

Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the company announced[1] on Tuesday. The new Publisher Center merges two existing tools, Google News Publisher Center and Google News Producer. Why we care The new Publisher Center improves on user experience and functionality, Google said, decreasing the friction involved with managing your publication’s branding, content, ads and more on Google News. For companies with...

You’ve written and published an awesome blog post, and now you’re waiting for that website traffic to start pouring in? Well, I hope you’re comfortable because it’s going to be quite a wait. While the benefits of content marketing are well-known[1], they are well-known to everyone. Blog posts, case studies, and white papers are published left and right (four million pieces each and every day[2], actually) so getting through the clutter can be difficult. How do you get noticed in...

Rakuten and Verizon Media have partnered[1] to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more than 3,500 merchants that used to be known as eBates. With the new partnership, Verizon Media is offering Yahoo Shopping and Yahoo Mail users access to exclusive cashback rewards from more than 50 online retailers through Rakuten, including Nordstrom Rack, Nike,...

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday compared to the same period last year. Enterprise retailers, meanwhile, increased spend across both Shopping and text ads. The findings are based on a representative sample of U.S. retailers running Google Ads accounts with e-commerce marketing firm Sidecar[1] during the period in both 2018 and 2019. Why we should care Sidecar reported enterprise retailers in...

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a purchase. Understanding the impact that higher-funnel keywords have on conversions can help better utilize spend, cut out waste and inform other digital marketing channels such as SEO and...

Sterling Sky, founded by local SEO expert and Search Engine Land contributor Joy Hawkins, has acquired[1] LocalU. The event series was founded roughly a decade ago by a group of prominent SEOs to teach local SEO fundamentals to small businesses and local agencies. It has been run by Mike Blumenthal and a rotating group of SEOs. Hawkins, a Search Engine Land contributor[2], said that Mike Blumenthal and Mary Bowling, both among the founding lecturers, will continue to be...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Today, Rachel Andrew spoke about how to build a CSS layout. Follow along and learn how to use Grid and Flexbox, as well as why Rachel makes certain decisions as she builds out the layout. We’re opening up our Smashing TV webinars to everyone,...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] “If you build it, they will come.” That’s certainly true when you put a lot of time and effort into building websites and PWAs for clients. But what happens when “they will come” becomes “too many of them came all at once and now the...

Curious to know what the weather conditions are like in Kampala Uganda? How about the temperature in Santiago Chile? It’s not as easy as just looking it up. What if I told you that there is a way to not only get this information, but the real-time weather information of any location on the planet? But wait, I’ll do you one better. All of this info is collected in one place. Weatherstack is a real-time and historical world...

Let’s be honest here, web scraping isn’t the most fun task in the world. Unfortunately, it’s not the easiest, either. Scrapestack aims to change all of that by making things simple. No, you probably won’t be screaming with joy while running a scraping API, but thanks to Scrapestack, you won’t be pulling your hair out or losing any sleep over it, either.[1] What makes Scrapestack different? If you’ve ever used a web scraping API, you know that it’s...

Creativity is sparking and so is the fire in the fireplace. Christmas time is almost here! With Christmas being only a few weeks away, it’s the perfect time to start getting your Christmas cards ready. Nothing shows your friends and family that you care more than a homemade gift and a Christmas card. Design your own Christmas cards to give away to your loved ones, or make designs to sell online! No matter the reason behind why you’re creating Christmas...

Welcome to this edition of Web Design Ledger’s Inspirational Designer of the Week! And now, I’d like to welcome Gal Shir to the scene, our pick for the most inspirational designer of the week.  [1] Gal Shir[2] is a graphic designer, illustrator and motion designer who has been designing from age 13. The aspiring, self-taught designer at just age 13 got his first version of photoshop and started designing away. [source[3]] He says that in school, his teachers liked him because he...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday[1]. Source: BraveAd platform that rewards users. Brave Ads are structured to...

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers now see any information about your business, you should review and update your GMB page frequently. 4 reasons you need to update...

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on personalization[1] but doing this at scale because you must focus on the global market, must require automation and that is where machine learning[2] comes in. You must create a digital presence that will help in better...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person...

SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as a listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued[1] at roughly $100 million. Yesterday it was sold[2] to TripAdvisor — by Endurance International Group, which acquired[3] ConstantContact for just over $1 billion in 2015 — for roughly half that amount[4]. Better home for SinglePlatform. The deal is good for TripAdvisor, which has been...

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.  Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, Google’s algorithm will see that as a sign that you provide valuable and relevant content.[1] When talking about generating tons of backlinks, there’s...

Each year, at this time, Pantone nominates a color — or colors, in the case of 2016 — to represent humanity’s hopes and aspirations for the coming year. At least, that is what its PR department sends out. In reality, it’s a rather obvious — if highly effective — marketing gimmick to keep the print-design company relevant to design news year-on-year. It’s an arbitrary bit of self-promotion, that does an excellent job of reinforcing Pantone’s position as...

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available[1] for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available for Display campaigns.What is Google Ads optimization score? Scores range from 0% to 100% and indicate how well your campaigns are expected...