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About The Author Matt Orley is principal of Big Paper Strategy, a creative graphic facilitation service company focused on bringing the best out of conversations. He has a … More about Matt …[1][2] The sitemap meeting can be a minefield of multiple stakeholders, multi-dimensional categories, historical analytics, new products and mobile-first demands. Using a live illustration of a customer site journey, you can create a meaningful sitemap with which site visitors will resonate. Drawing can instantly lower barriers and...

Every month we roundup the freshest website designs released on the web in the previous four weeks. This month is a little different: for December we’re rounding up the 50 best designs of 2019. From some very tough competition, these are the 50 sites we liked the best this year. Each one has been chosen either because it took a unique approach, or because it was central to a design trend that was a big hit in...

You know the saying, out with the old and in with the new!  And 2019 was definitely a big year of change. With each new year, comes new changes, and we’re greatly anticipating next year’s big design changes.  But until then, we want to reminisce and talk about the best 8 logo redesigns in 2019. There were some pretty big and iconic changes that happened this year, and we’re going to go over all of them. Logo redesign is a common...

Welcome back to this week’s edition of Inspirational Designer of The Week! Today, I’m honored to welcome Aurélien Salomon to the scene. [source][1] Aurélien Salomon[2] is an exceptionally talented French UI/UX designer who plays by his own rules. And by doing so, he’s been able to work with famous enterprises that favored him, such as Apple, Google, Tinder, and Uber, just to name a few. [source][3] So what’s his design philosophy? Well, he says, “I believe in simplicity, I love solving problems and crafting...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to Scale Reviews Across Multiple Locations,” I fielded a number of fantastic questions from session attendees and wanted to follow-up on some additional ones. How do I convince clients to respond to reviews on Google? First and foremost, responding to customer reviews builds trust. When a business responds to reviews, it demonstrates that it cares...

On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe[1], and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon[2], was likely a banner sales weekend, but looking at year-over-year Amazon data, what’s clear is that your holiday fortunes are not made or broken on that period alone. As part of...

Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year[1]. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices and iPhones[2]. Where there were 26 languages available on Google Home, there are now 44 on the smartphone Assistant. Google Translate also works. While the capability is impressive,...

WeWork bought[1] SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them[2]. Almost two years under WeWork. The SEO company has announced[3] that after 20 months as a WeWork subsidiary it will now go forward as an independent, employee-owned company. The leadership team, its roughly 250 employees, and outside investor...

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds[1] needed to execute a brand/non-brand split can be quite challenging to implement and maintain. Is a brand/non-brand split worth it? This benchmark report excerpt analyzes brand vs. non-brand traffic specifically in Shopping campaigns to...

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For example, it’s hard to argue with the merits of automated bidding[1] but it’s not that hard to get bad results if you deploy it incorrectly[2].  Say you read that Hertz used smart bidding[3] to reduce their CPA by 35% so you decide to deploy the same strategy in your account. If it...

Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey[1] finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults during November. Vast majority do local search. As a foundational matter, the survey asked about local search. It found that more people (90%) were searching for local businesses with greater frequency than last...

Google is changing how it presents news stories in its search results. When people search for news, they typically see two top stories and a horizontal, scrolling carousel of results (AMP pages[1]). As of today on mobile devices, people will see multiple carousels of news stories on the same topic. They’ll also find additional content types, “such as notable quotes and related opinion pieces,” according to a Google blog post[2]. More scrolling news carousels. The graphic below illustrates...

Vancouver, BC – December 11, 2019​ – ​Hootsuite​, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘​Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year. “The new year is a time to refocus and energize your strategies for the...

About The Author Ari Stiles helps coordinate book production for Smashing. She uses her penchant for design, writing, research, and organization to foster meaningful … More about Ari …[1] Inclusive Components[2] started shipping this month, and the response is overwhelmingly positive. This book is an essential handbook on how to build the most common interface patterns in an accessible way, but it’s also a set of blueprints for building inclusively on every project. Tuesday, December 3, was the official...

Simply defined, customer engagement is when a customer interacts with a brand through social media, mobile devices, or even direct communication. What makes customer engagement so important and necessary when it comes to marketing a clients’ business? Keeping in touch with your customers is critical and gives you insight on who your brand caters to and it’s a great tool for increasing your conversion rates. What’s a good way to have good customer engagement? First things first,...

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2020. 1. Voice search: People search how they...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] You spend so much time focused on other people’s websites that it’s easy to put yours on the backburner and tell yourself, “I’ll fix it up someday soon.” But do you really want to wait to improve your professional portfolio site? It could be bringing...

The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the political battleground that is the Google SERPs – and provides his analysis of the manifesto promises relevant to the digital business community. As the UK heads towards its third general election in four years, the two main parties – Conservatives[1] and Labour[2] – both seem to agree that investment in digital technologies...

Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer Aneel Badyal and confirmed by a Google spokesperson. A screenshot of the reviews carousel that surfaces on GMB profiles for relevant queries. Source: Aneel Badyal. Why we care Review excerpts on Google My Business-powered (GMB) listings are not new; however, this is the first time they are displayed in a scrollable carousel format that may...

It’s always good to have a set of guidelines to follow when designing a website — especially if you have little to no user data to go on. Over the years, we’ve been introduced to tons of these guidelines and design trends; some of which have fallen out of favor while others have persisted over the years. One of those web design guidelines that’s persisted is the F-pattern. But is it still relevant today, what with mobile-first design...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] A roundup of Advent Calendar sites of interest to web designers and developers. From accessibility to UX, coding challenges to Perl, there really is something for everyone this December. In the run-up to Christmas, there is a tradition across the web...

Last week I sat down with Search Engine Land’s Founding Editor Chris Sherman[1] to pick his brain a bit on what it’s like to judge the Search Engine Land Awards, what he and his team of judges look for, what has knocked their socks off in the past, and yes, even what makes them cringe. Interested in checking out the 2020 Awards? We’re officially open for submissions. Check them out.[2] Katie Jordan: Alright, Chris, let’s hit a few...

I had the privilege of sitting down with Ben Cook, an industry vet, at the Perficient Digital offices in St. Louis. We talked about some of the earlier days of SEO, which were somewhat like the wild wild west. We also talked a bit about the acquisitions his firm has been doing over the past few years in the SEO space. Ben Cook also shared some stories around site migrations. He said it is sometimes interesting the...

This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from your competitors. Source: Statista In this article, I’m going to discuss 11 PPC strategies which, if executed well, can surely boost your PPC campaigns. Whitepaper 1. Greet your customer Send your customer...