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Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly problematic for blind and visually impaired people who often rely on screen reader technologies to audibly playback screen content. When a photo...

Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to confuse free speech and disinformation[1]). Obviously, there’s still a long way to go to protect people from efforts to manipulate them with...

When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local search ecosystem, and even if we had, I’d like to have thought it would be a positive one. After all, getting real-life humans to contribute their opinions and time to make Google Maps more useful and accurate is a lofty and admirable goal, right? Sadly, having spoken to several high-profile members of the...

At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those questions I will go into great depth into my thoughts on the total amount of overall voice search usage today. Check...

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics[1] have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic. Since marketers trust the power of storytelling so much, there must be something to it, right? This article will be aimed at...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] And so it’s time for another monthly update! Join us as we share the latest news and highlight the things we have enjoyed reading over the past month. With the year slowly coming to an end, now is probably a great time to slow...

Okay, you need three to five new ideas for articles, all on the same general topic. Go… Now here’s where we separate the people who have to come up with regular content all the time from the people who don’t. The people who have things they want to write about but can never get around to it can probably start listing ideas off the top of their head. The people who have to do this for a...

As the marketing technology landscape[1] and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our Martech Replacement Survey 2020[2] published Monday. To better understand the frequency and motivations behind organizational martech updates, we surveyed 398 digital marketers in October. Several interesting trends emerged. Organizations are moving away from in-house solutions. In...

Google posted[1] on Twitter that as of December 15, the Index Coverage report in Google Search Console[2] is more accurate. Specifically, it is more accurate in reporting on indexed pages. Google’s Statement. Google said “From Dec 15, the Index Coverage report can more accurately report on indexed pages. Because of this, some pages that were ‘Crawled – currently not indexed’ are now known to be indexed. You’ll see a chart notification in this report.” The chart with notification....

Yandex, the largest search engine in Russia, announced[1] a new algorithm update named “Vega” that introduced “1,500 improvements to Yandex Search.” The biggest and most significant change with this update according to Yandex is that the company is bringing in more human elements into search. Human elements. Yandex said it has “updated the ranking algorithm with neural networks trained on data provided by real experts in several fields, providing users with even higher quality solutions to their...

While in St. Louis I met up with an old colleague that I’ve known in the SEO space since the early days – Will Hanke. Will Hanke is what I would call an old-fashioned SEO, still doing solo-SEO work for local businesses and helping the local community by teaching SEO in his local library. We spent our time reminiscing about the old days of SEO, and then going into his passion for teaching people about SEO. Lead...

Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding from a recent survey[1] by digital agency Fractl. Business owners and consumers surveyed. Fractl surveyed 977 people in total about their Google and SEO knowledge, just under 400 of them were business owners (394). Just over 200 (219) had fewer than 5 employees. The remainder had between...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies[1] that have worked for other marketers and brands and could inspire your team’s brainstorming. There are numerous brands that have adopted diverse content marketing strategies to their benefit. How and why were these brands successful and how can you adopt their content marketing strategies? We look at seven content marketing strategies...

About The Author Adonis Raduca is a freelance UX designer at Sunflower, interested in subjects like data, AI and psychology. He have many years of experience designing digital … More about Adonis …[1] Data analysis, tools and workflow are very helpful to UX designers in a data-driven world, especially for those working on visualizations or data products. Many UX designers are somewhat afraid of data, believing it requires deep knowledge of statistics and math. Although that may be true...

Google is either testing or has introduced a “request quotes” button in local results. This was discovered[1] by Tom Waddington; however I have not been able to reproduce it on mobile or the desktop. Part of Google Guaranteed. The functionality appears to be available to businesses participating in the Local Services Ads (LSAs) program. Currently LSAs deliver phone leads to local businesses and require businesses to be “Google Guaranteed[2]” and pass licensing, insurance and background checks. However Google...

Infographics have become a powerful part of many marketing campaigns in recent years, and rightfully so. They can increase brand awareness, establish a brand’s authority in their niche and, according to HubSpot, can increase web traffic[1] by up to 12%. Marketers report that original graphics, like infographics[2], receive the highest engagement[3] out of any type of visuals. There are even more compelling reasons to use infographics to communicate information: When people hear information, they’re likely to only recall 10%[4] of it three days later....

Skipping servers and using the JAMstack to build and deliver websites and apps can save time, money, and headache by allowing us to deliver only static assets on a CDN. But the trade-off of ditching traditional server-based deployments means that standard approaches to dynamic, asynchronous interactions in our sites and apps aren’t available anymore.Does that mean that JAMstack sites can’t handle dynamic interactions? Definitely not!JAMstack sites are great for creating highly dynamic, asynchronous interactions. With some...

Hick’s Law describes how the number of choices you present to people affects the time it takes them to respond. This has important implications for UX and UI design, driving important metrics like bounce, engagement and average time on page. Imagine the public excitement when, in 1951, William Edmund Hick (“Hickey” to his friends?!) and Ray (with an “a”) Hyman published research about people’s responses to a bunch of flashing lights. I’m sure no-one could imagine how...

Super Early Bird rates for Search Marketing Expo – SMX West – expire this Saturday, December 21! Act now to save up to $700[1] off actionable tactics and trusted advice that can help take your 2020 search marketing campaigns from meh to amazing. Join us February 19-20 in San Jose to train on the topics that matter most to your company (and your bottom line), discover new ways to drive measurable results, and return to the office ready...

Google has acknowledged[1] a bug within the performance reports in Google Search Console that impacted reporting around Google Discover traffic. The bug. Between December 8 and December 13, 2019, Google Discover impressions and clicks may not have been accurately reported. Google wrote, “Because of an internal issue, you will see a data drop in the Performance report for Discover during this period.” Resolved. Google said Monday, “This issue has been fixed.” The data seems to be lost, but...

Bing announced[1] today that it “will start the transition to a new bingbot user-agent” as it continues to roll out the evergreen BingBot[2]. Evergreen BingBot, the version of BingBot that is able to crawl the web like a modern browser, is currently in use but will be used to “cover all the sites” over the “coming months.” With that, Bing will begin using a new user agent to convey which version of BingBot is crawling your...

I’m PUMPED to announce the all-new Content Marketing Hub. What is The Content Marketing Hub? It’s a free library of 30+ resources that cover everything you need to know content marketing… including content promotion, copywriting, blog design, content repurposing, and more. You can check out the brand new Content Marketing Hub right here: Visit The Content Marketing Hub[1] This new resource library contains over 58,201 words, 600 screenshots, as well as 100+ professionally-designed illustrations, visuals, charts and templates. This is one of...

Any digital marketer knows that SEO becomes more important than ever before. With the advent of new trends (for example, voice search, mobile-first indexing, AI revolution), you need to take control of your website SEO performance from the very beginning and fix any possible issues to stay afloat today.  But the big problem is that many digital marketers know a lot about SEO, but they don’t have a clear picture of their website SEO. According to this report,...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about variable fonts. What are they, how do they differ from regular fonts, and how can they help in the design and performance of our websites? Drew McLellan talks to a font of knowledge...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the...