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SEO Web Design Blog

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Q4 is the most competitive time period for ecommerce businesses, deals and promotions offered to capitalize on holiday season traffic bring hordes of potential purchasers to your site. One of the most valuable groups of users that comes out of the holiday season is net-new users, who could have found out about the product from an ad, friend, influencer, or some other referral. These users are more expensive to acquire because they have no knowledge of the...

Ad blockers are a constant of the internet, but what does that mean for us? After comparing two different sources for one KPI, I noticed a significant difference. This piece covers the observations made about the Google Analytics glitch. A strange disparity Whilst collecting our monthly KPIs I came across an interesting error. One of our KPIs, demo requests, which we track in two ways – with Google Analytics events and through a custom Zapier integration that inserts the prospects’...

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put to the dedicated marketers still monitoring the Twittersphere this holiday week.  Two negatives quickly rose to the top. OK, 3 other people working this week….What change had the biggest impact on your paid search/ #PPC/ #SEM campaigns this year? #ppcchat[1][2][3] — Ginny Marvin (@GinnyMarvin) December 26, 2019[4] Biggest negatives: A tie between close...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] The CSS contain property gives you a way to explain your layout to the browser, so performance optimizations can be made. However, it does come with some side effects in terms of your layout. In this article, I’m going to introduce...

One of my mottos in life, and in business is this: “If Google tells you to do something, you better get it done.” And when it comes to using HTML meta tags for SEO, none of us should be messing around. That said, you know how it is with Google search. The algorithms are always changing and what Google deems important one year easily falls by the wayside the next. Which is why some of the meta tags...

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail to turn impressions into clicks, so will RSAs,” explains Frederick Vallaeys of Optmyzr. “Google makes no money from impressions; they make money from...

Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly popular with readers. 1. Google doesn’t hate your website “The personal animosity complaint is as frequent as it is irrational,” explains ex-Googler Kaspar Szymanski. “Google has never demonstrated a dislike of a website and it would make little sense to operate a global business based on personal enmity. The claim that a site...


Does adding multiple CTAs to your web pages just confuse your users?[1] That’s a heavily debated question in the digital design space. Some web designers believe that multiple CTAs give visitors more choice on how they convert. Others feel that leads can only handle a single CTA at a time without getting overwhelmed and abandoning ship. So, what’s the truth? Well, that depends. Every consumer has unique browsing habits, and different people act uniquely depending on the situation. That means...

If you’re in charge of managing a website, you’re probably always looking for ways to make your site smarter, faster and more relevant to users so it ranks higher in organic search results. Though, due to the unpredictable reputation of SEO, there have been many SEO myths circulating around how to achieve higher organic rankings. To help your brand succeed in 2020 by optimizing your website for greater organic visibility, here’s the truth about the top four SEO...

About The Author Shamsi Brinn works in UX management, design, development, and cross-discipline integration. More about Shamsi …[1] Sprint 0, and its close cousin the design sprint, came about to solve real, everyday challenges. But do they deliver real value or just an illusion? In this article, Shamsi Brinn proposes an alternative first sprint that supports agile teamwork and delivers measurable results. Scrum is the most popular project management methodology in the world with over 72% of teams using...

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d much rather discuss less impactful concepts, like whether content within a subfolder will rank better than a subdomain or whether it’s important for an SEO to learn Python (am I right?). But entity optimization should be getting the same amount of press as the...

Amazon has changed[1] the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their client) to register a new advertising account. How to register a new account. If you don’t have an account yet, and you’re going...

From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding array of connected devices. Mobile = 59% of search Way back in 2015, Google announced[1] that mobile search had surpassed search query volumes...

About The Author Tris is a Creative Technologist at Greenwood Campbell, an Award Winning Digital Agency. He specializes in innovation in the technology sector, to connect … More about Tris …[1] Voice assistants are hopping out of emerging tech and into everyday life. As a front end developer, you already have the skills to build one, so let’s dive into the platforms. Over the past decade, there has been a seismic shift towards conversational interfaces. As people reach ‘peak...

Every month we roundup the best new portfolios released in the previous four weeks. This month we’re looking back at the whole of 2019, and picking out 19 of our favorites from the last 12 months. There’s a mixture here of colorful and restrained, experimental and expected; the one thing they all have in common is an attention to details that creates an exceptional UX. Enjoy!   WTF Studio If you’re going to name your business WTF Studio[1], you...

Last week, I drove down to Washington, D.C. to interview one of the still most well-known Google personalities in the SEO space: Matt Cutts. He served as the head of web spam at Google and was one of the company’s first employees, joining in 2000. Cutts took a leave in 2014[1] and officially left Google in 2016[2]. He now is the Administrator at the United States Digital Service[3], a startup-like division in the US government working on...

Google has the ability to impose its own rules on website owners, both in terms of content and transparency of information, as well as the technical quality. Because of this, the technical aspects I pay the most attention to now – and will do so next year – are the speed of websites in the context of different loading times I am calling PLT (Page Load Time). Time to first byte (TTFB) is the server response time...

During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot tables and more. Below I answer a few of the questions asked during my session. Before the exact changes, we had synonyms as separate keywords. With the recent changes, should we just pause one or keep both and risk duplication?  There are a few considerations to think about with this question. The very first...

[source[1]] Facebook has been around for 15 years and we all know that it needs little to no introduction. With a boasting 1.63 billion daily active users, Facebook is easily the most popular app to date. Since 2004, Facebook has been connecting friends and family from all over the globe. We probably all use it, and we probably use more Facebook apps than we think. Facebook is the parent company of 74 companies total, which include some of the most popular...

If you are the owner of a small business, then you know just how hard it is for you and your business to stand out of the crowd.  Especially when you live in a big town or city and have loads of competitors surrounding you. Luckily enough, word-of-mouth marketing is beginning to take a backseat when it comes to people deciding on whether or not they should use your services. This is because 81% of people perform some sort...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a pinned post directing them to the online support form. Why we should care These social channels were popular ways for advertisers to often...

This is the second installment of our series on in-house SEO[1] in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue numbers. While that comes into the equation, it’s not a leading indicator of what size SEO team a company needs. Let’s explore some...

France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to[1] the Wall Street Journal. The ads in question were “deceptive,” according to Google. La vie et la mort. Claiming that Google exercises “the power of life or death” over companies, the French antitrust authority characterized the suspensions, according to the report, as “brutal and unjustified” and “random and unpredictable.” The French regulator wants Google to further clarify its ad-suspension rules...