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In a recent post[1] on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is transformed “from everyone’s search engine to everyone’s competitor.” Fishkin cites Google’s monopoly on web search and the trend toward zero-click searches, then outlines a dizzying range of examples to prove his case, from dictionaries like Merriam-Webster to lyrics sites like Genius, from news sites like USNews and FiveThirtyEight to travel sites like...

[embedded content] Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: Hello, my name is Fili. I used to work for Google and now I am at searchbrothers.com. One of the things I want to be talking about is what you can prepare for 2020. If you have a website and you are concerned about SEO, you do need...

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes[1] for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes, you’ll need to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. After completing one or more of those tasks, you’ll then need to complete the sweepstakes registration by February 29. “The more ways you engage, the more entries you can...

[embedded content] Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines is going to make a bigger impact this year. Below is the video transcript: Hi, I’m Christi Olson, the head of evangelism for search and Microsoft advertising. 2020 is coming, and there’s so many things that you as a search marketer need to be aware of. The first thing I have...

[embedded content] Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering our campaign assets in 2020. Below is the video transcript: Hi, my name is Brooke Osmundson and I am the associate director of research for NordicClick Interactive. And today I want to talk about the top things that marketers should focus on the most for 2020. The first thing I want to talk about...

[embedded content] Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my name’s Duane Brown. I run an agency up in Montreal, Canada. We focus on kind of two areas, paid ads, PPC, Google, Facebook, stuff like that. We also do CRO...

There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here[1]). I have to first give Google credit for working so hard to improve the Google My Business product so much. That being said, there are definitely still some items that I think are in drastic need of change. Here are the top 5 things I’d like Google My Business to update or change in 2020. 1....

Get ready because SEO trends will undergo revolutionary changes in 2020. Make sure you are on the side that embraces this revolution, rather than the one that resists it. Google has achieved “Quantum Supremacy”[1], this means that they have built a quantum computer capable of performing tasks that would take modern-day supercomputers 10’s of thousands of years to accomplish. In 2020 Google will start using these new breakthroughs for commercial purposes. This will make Google’s search algorithm exponentially more...

With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage. As a consequence, this has had an impact on search engine optimization, where following SEO best practices is essential for most businesses in the current era....

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In a new series, Rachel Andrew breaks down the CSS Grid Layout specification. This time, we take a detailed look at what happens when you create a grid container and the various properties that can be applied to the container...

Are you experiencing full wanderlust with a side order of burnout in the first week of the new year? Has the post-holiday gloom got you down? Are you starting a new decade in your office, wondering if you’ll make it to the next? Would you love to see a bit of the world before you’re too old to enjoy it? Here’s the good (great) news: one of the best things about being a web professional is that...

This is my complete guide to content marketing in 2020. In this all-new guide you’ll learn: How to promote your content Content formats that are working right now New content creation strategies Lots of advanced tips, strategies and techniques So if you want to get more traffic from your content this year, you’ll love today’s guide. Let’s get started. Chapter 1:Double Down on Video Content Is video really “the future of content marketing”? Yup! In fact, the number of businesses that use video as part of their...

In 2019, Google shook up mobile search results pages[1] with a redesign that introduced black “Ad” labels[2] to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them[3]. Automation continued to be a major theme. This year, it was reflected most prominently in Google’s product announcements aimed at owning the funnel[4] with campaigns that extend across properties. Adjusting to new privacy restrictions...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Are you using sticky elements on your mobile website or PWA? If so, take a moment and ask yourself this question: Do you have anything in them besides your logo, hamburger menu or search bar? If that’s not the case, then it’s time to shake...

Inclusive web design is more than just building a website that’s accessible for impaired individuals. Inclusivity means creating an environment (physical or digital) that’s welcoming of all people regardless of their: Age; Race; Ethnicity; Gender; Sexual orientation; Socioeconomic status; Body shape; Physical or mental impairment; And so on… But let’s be honest: it’s not always easy to find photos that feel inclusive — whether they come from stock photo websites or your clients. Today, I’m going to examine...

As link building becomes a more cautionary practice it’s necessary to get a clear idea of how to acquire the best links for your website, in light of this guest blogging in 2020 can be a good method.  Although Google has openly placed more scrutiny on guest blogging, there is undoubtedly still value in acquiring a link from a recognizable high-authority site in your niche. That being said, it’s not easy to secure links from top sites-especially when...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] The Smashing Team looks back at 2019. It’s been a busy year with new team members, four conferences, two books, a print magazine, and many, many articles. 2019 has been quite a productive (sometimes challenging, but ultimately very successful) year for...

This is part of our series on in-house SEO[1] in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. A shock to most non-SEO teams at large corporations is that they are the ones impacting SEO every day. They are even more surprised to learn that most SEO teams spend very little time “doing” SEO (because they can’t) and most of their time advising SEO. That’s what I’m going to...

Happy 2020! Let’s welcome the new year with wallpapers created by the community for the community. Available with and without a calendar for January, they’ll help guide you through your first adventures of 2020. Let’s welcome 2020 with a new wallpaper! After all, the new year is the perfect occasion to tidy up your desktop and start on a fresh, blank slate — no clutter, just the things you really need and space for what’s about to...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about micro-frontends. What is a micro-frontend and how is that different from the sort of approach we might be taking at the moment? We find out from micro-frontend pioneer, Luca Mezzalira. We finish off this...

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize in one post. (Joy Hawkins does a great job of capturing and summarizing[1] most local SEO-related changes.) In addition to four major...

Microsoft has introduced Bing Rebates[1], the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer[2], makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing. Why we care In the wake of numerous developments in the e-commerce sector, such as PayPal’s acquisition of Honey[3], Google’s revamped Shopping experience[4] and third-party coupon sites partnering up with publishers[5], Bing is offering incentives for users to do...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Have you ever looked at the design techniques and elements you use to build mobile apps and evaluated whether or not they’re still useful or relevant? If you haven’t done this in a while (or ever), stop what you’re doing and read this. We’re going...

Crazy, impractical, out-of-budget suggestions are a fact of life for web designers everywhere. A deeper understanding of your client’s needs and motivations will help you navigate through challenging situations, and avoid them in the first place. We’ve all been there. It’s 4pm on a Friday afternoon, you’re already in your “weekend outfit” (underwear and hoody combo) and you get an email. It’s Client X: Hey, erm, I’ve just had a couple of thoughts, can we talk? Wearily, you...

2020 is literally just hours away and we want to talk about 5 graphic design trends in 2020 that you’ll need to be looking out for. We all know that there are some design trends that are bomb and some that should just hide under a rock and go away forever. Today, we only want to go over the best of the best of graphic design trends in 2020. So let’s do this. Graphic Design Trends in 2020 You Need...