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Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have been crowded out by fake listings and fabricated reviews. Every so often an article calls that to our collective attention. Sprawling network of fake locations. Most recently, the CBC investigated[1] the category and found “a sprawling network of fake locations and fake five-star reviews cluttering local Google Maps in the Greater Toronto Area.” Google has pledged to address the issue in response. In...

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append annotations to your campaigns to report on categories and subcategories aligned with your business structure and goals. For example, you could set up and run custom dimensions to...

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches. This is particularly something that people who are just starting into online marketing find perplexing. The answer to how to improve the ranking of a website through search engine optimization[1] (SEO[2]) methods is not always definite, but...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In a new series, Rachel Andrew breaks down the CSS Grid Layout specification. This time, we take a look at how to use the grid lines to place items. In the first article[2] in this series, I took a look at...

As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring accurate pin locations? Google will often randomly change these and also accept edits from crowdsourced information that is not accurate, without any...

Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key. According to Eric Schmidt, “Identity will be the most valuable commodity for citizens of the future and it will exist primarily online.” Curating a positive online reputation is no longer optional. Successful online reputation...

About The Author A full stack software developer by the day and mobile app developer by night. While not working, I love to cook and play PC games. More about Shubham …[1] A walkthrough of creating an Angular 8 web application using the official Angular Material Design library. Learn how to create a QR Code generator web application completely based on Angular while hosted on Netlify. Angular is one of the popular choices while creating new web applications. Moreover,...

We typically start the month with a roundup of new tools and resources for designers, but with the start of a new year (and new decade), we thought a roundup of things to help you get more organized would be appropriate. Some of these tools have been around for a while with features you might not be using. Other tools are on the new side and offer great functionality. How many of these tools are part of...

Google has confirmed with Search Engine Land the search engine is testing user comments in the search results for queries related to live TV shows. Google has offered this feature for live sporting events[1]. What it looks like. This is a test, so you might not see it, but if you search for [the bachelor] on mobile search, you may see the ability to add comments to chat with other Google searchers. Here is a screenshot from...

The baby boomer generation placed smartphones in the hands of the millennial generation and younger generations. As the baby boomers enter the retirement stage of life, they’re not quite up-to-speed on all the great things that technology can do for them. Part of the reason for that is that they’re just not as familiar with all the things technology can help them with. Elderly people have a low frustration tolerance for learning how technologies work which is...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] No frills, or flashing neon frills with sprinklers attached? ‘Brutalist’ websites have flourished in recent years, but their guiding philosophy remains unclear. Of all the design trends to hit the Internet in recent years, brutalism is surely the most eye-catching, and the most poorly defined. A variety of major brands have...

In our increasingly global world, people travel by airplane…a lot. With rapid turnaround times, unpredictable weather, and unexpected delays, airlines both domestic and international frequently adjust their flight schedules to keep us moving. If you’re building a website, a progressive web app, or even a native app that involves any kind of travel, the last thing you want to do is give users out-of-date information, and when it comes to air travel, information is out of date...

Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020[1]. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice,” he said in a short video he made for us at SMX East in November. Keyword research won’t go away? I asked Google’s John Mueller, who is a webmaster trends analysts at the company, his thoughts on that topic....

Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced[1] existing standard text ads may continue to serve until March 31. Why we should care. Advertisers have not been able to create or edit standard text ads in their accounts for two years....

During my “YouTube success stories for marketers” session at SMX East, attendees asked questions about how to leverage video assets to engage customers and broaden the reach of YouTube campaigns. Below I answer a few of the questions asked during my session. Q: We want to test paid ads on YouTube for performance, but our client contract restricts us from using TrueView for Action. What advice do you have for alternative approaches to driving conversions through YouTube...

How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way to maintain a successful content marketing strategy over the next 12 months. New channels, tactics, and trends emerge every day but the challenge is to decide on the ones that you want to include to your own strategy. There...

About The Author Bruce has been working on accessibility, web standards, and browsers since 2001. That’s why he looks that bad. You can follow him at @brucel, or read his … More about Bruce Lawson …[1][2] Browsers’ visual display of headings nested inside <section> elements makes it look as if they are assigning a logical hierarchy to those headings. However, this is purely visual and is not communicated to assistive technologies. What use is <section>, and how should...

Google has confirmed that the company is working on fixing a data issue with the URL parameter tool. This is a legacy tool within Google Search Console that lets advanced SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. The issue. Many SEOs are noticing that the data shown in the URL parameter tool is not accurate. Ryan Mews wrote[1], “Did something change in GSC’s URL Parameter handling area? Seeing little to no...

When was the last time you created the perfect UX design for an enterprise application? For most (if not all) of us, the answer is “never”. There’s always something we’d like to go back and fix after we design enterprise applications, if only we had the time. And let’s be honest: perfection is a high bar to reach for any development team, especially when building applications that enterprises rely on for day-to-day operations. But it is worth aiming...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Let’s make 2020… fast! An annual front-end performance checklist (PDF/Apple Pages/MS Word), with everything you need to know to create fast experiences on the web today. Updated since 2016. Kindly supported by our dear friends at LogRocket[2], a frontend performance monitoring solution that...

I stopped by the Brado offices right near Busch Stadium in St. Louis to sit down with the man who has the @SEO[1] Twitter handle, A.J. Ghergich. The conversation was one of the more thought provoking conversations I had with an SEO in a while. In this interview, we talked about a number of things from how to scale your SEO agency to understanding human intent. He sold his company and is now the CTO at Brado,...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Walmart made another move in building out its e-commerce advertising offering Friday with the launch[1] of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are already using one of those vendors to run Google Shopping or Amazon Sponsored Product campaigns, for example, will be able to switch on...

[embedded content] SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of the cool stuff we are looking forward to in 2020. If you look at 2018, 2019 there’s lots of evolution in the field, of deep...

[embedded content] Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the customer experience. Below is the video transcript: Hi everybody, my name’s Adam Dorfman. I’m a director of product growth at Reputation.com and I’m going to talk about some of the trends and one big important trend that we’re seeing right now and that we think...