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Our limited-time MVP pr[1]omotion[2] rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference of your choice AND a limited-edition Search Engine Land MVP sweatshirt and t-shirt. Eleven runners-up also score a free sweatshirt and t-shirt. Help your like-minded colleagues stay...

E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to support consumers on their buying journey, explained Aleyda Solis, international SEO consultant for Orainti[1]. However, inventory can change and the way your pages are structured has to...

WordPress Multisite allows you to run multiple websites on your server using the same WordPress installation. From setting up Wordpress Multisite to optimizing its various features, this article will help you understand every facet of this unique WordPress tool. Read on to find out more. WordPress Multisite is a popular feature of WordPress, which enables you to create and run multiple websites using the same WordPress installation on your server. In other words, you can manage several...

About The Author Matt Maribojoc runs LearnVue.co, studies at the University of Pittsburgh, and shares his programming thoughts online. More about Matt …[1] With so many different ways to share data across components, you should know which technique is best for your situation. Let’s analyze three of the most common ways to pass data in VueJS. Sharing data across components is one of the core functionalities of VueJS. It allows you to design a more modular project, control data...

As brands and their marketing departments deploy strategies to capitalize on record ecommerce[1] spending — which soared to $586.92 billion in 2019 — new research from leading provider of brand protection solutions, BrandVerity, has brought to light important findings and hidden risks pertaining to the journeys consumers are taking online. In order to give brands a better understanding of the search experiences their customers are having and how they are impacting brand perception and customer experience, BrandVerity commissioned...


As we head into 2020, everyone is talking about 5G. The newest generation of mobile connectivity has some exciting things to offer, including reduced latency, improved connections, and faster speeds. By 2025, experts predict that 5G will have reached 1.4 billion devices worldwide. However, 5G isn’t just set to have an impact on mobile browsing. Changes in mobile connectivity will have an impact on web design too. As a web designer, it’s up to you to consider how...

Ah, GoDaddy. The father of loads of website domains and the place of website hosting. GoDaddy has been around for a long, long time. For 23 years to be exact. And it was about time they got a little facelift. GoDaddy was established back in 1997 and is a website registrar and web hosting company. The company hosts over 19 million users, and if that’s not impressive enough, let me hit you with this statistic. 78 Million website domains have been registered...

Fonts are used to embody the style, direction, feeling, and overall vibe you want your current design project to have. Since the year has begun, we’re seeing quite a few font trends. While many people are using brand-new modern fonts, lots of people are digging up old literature and bringing old retro fonts back to life. Today we want to go over the most popular fonts in 2020 that we expect to see. So without further ado, let’s do this. 1....

This is a complete guide to on-page SEO in 2020. In this new guide you’ll learn: How to optimize your content How to create SEO-friendly URLs How to write titles and descriptions Lots more Let’s get started. Chapter 1:On-Page SEO Basics Chapter 2:Optimize Your Content for SEO Now that you’ve seen why on-page SEO still matters, it’s time to start optimizing your content. Specifically, in this chapter I’m going to show you how to keyword-optimize every page on your website. So if you’ve ever wondered “how do...

AMP technology can help you boost your content strategy for 2020. Here’s how to get started today. It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to it. According to an early study, Google AMP pages[1] load four times faster and use eight times fewer data than traditional...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] SmashingConf is coming to Austin! In this post, Rachel Andrew gives you a rundown of what you can expect and shares a video interview with Miriam Suzanne who will be sharing the stage with the rest of the brilliant SmashingConf...

The year is still new and running an SME in 2020 isn’t getting any easier. While there’s so much that founders, CEOs, and fellow C-suite need to juggle and struggle with, SEO is yet another running goal added to this list. We caught up with Chris Rodgers, Founder and CEO of Colorado SEO Pros to talk about the conundrum of SEO and SMEs, challenges, trends, user behavior, voice search, and lots more – a chat you can not...

About The Author Uri Shaked is the co-founder of Wokwi, a platform for teaching Arduino, IoT and Electronics. He co-organizes the IoT Makers and JavaScript Israel meetup groups, … More about Uri …[1] HTML comes with a bunch of input controls, and there are tons of component libraries that include many standard controls such as checkboxes, and radio buttons. But what happens when you need something unusual?In this article, you’ll learn how to build custom HTML components that...

One of the most powerful tools we have in web design is consumer and industry data[1]. It’s like a gauge that tells us whether we’re still heading in the right direction or it’s time to change course and adopt a new strategy or approach. Unless you’re combing the web for the latest news and reports in the areas of design, marketing, and SEO, it’s easy to miss this pertinent data. So, in this roundup, I’m going to...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study[1] on mobile results in September that concluded that some users think that favicon results are ads. When the desktop results launched we carried out a similar study to identify the effect...

The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop. But how do we isolate factors to demonstrate that it is indeed the informational content that contributes to a website’s overall SEO...

Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote[1] on the data anomalies page “Some users may see a spike in unparsable structured data errors. This was due to an internal misconfiguration that will...

Google has confirmed that its January 2020 core update[1], which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison[2] account “the update is mostly done, though as with any core update, it may take to two weeks to fully complete.” For those who have asked, the update is mostly done, though as with any core update, it may take to two weeks to fully complete. — Google SearchLiaison...

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search battle with Amazon, after all. On Thursday, the company announced[1] the official rollout of “Popular Products” for apparel, shoe and similar...

John Morabito, the Director of SEO at Stella Rising[1], invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords. John Morabito said that many SEOs do not pay attention to this area and that that is a shame. Often your resellers and affiliates are outranking you for...

After Google Ads announced it would be sunsetting average position[1], Microsoft Advertising introduced impression share reporting metrics but said it would continue showing[2] average poistion as well. That always felt a bit half-hearted, though, particularly when most advertisers mostly shrugged off the change. Deprecating starting in April. Microsoft Advertising announced[3] Wednesday that it will deprecate average position beginning in April. It introduced the slate of position metrics ( Microsoft refers to them as “prominence metrics.”) Top impression share Top...

Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do you go about structuring your accounts? How do you set up campaigns? I wrote a post about three years ago about decision trees...

Google is acquiring[1] Irish startup Pointy[2], the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for Google. But it could have a significant impact for the future of product search. Complements local inventory feeds. This acquisition will help Google...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] With so much going on, we’ve made it our mission to help you stay on top of things. Of course, you can follow us on Twitter[2], Facebook[3], LinkedIn[4] and subscribe to our RSS feed[5], but it’s nice to have an overview of the...