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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 8)
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30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, content marketing manager at interactive 3D streaming platform PureWeb,[1] shares three steps for marketing in the new landscape. Desperate times call for digital measures. First, a quick recap: The old world was spinning right...

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30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic relevancy is probably the most powerful SEO signal. Content structure helps Google and its users to quickly grasp the main points covered on the...

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30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better in search. However, it can reduce the chances of being served with manual actions as a result of your backlink profile. Once upon a time, Google’s Disavow Links tool seemed like a...

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30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time. Innovative virtual conferences will grab the attention of millions even after the pandemic. Businesses should capitalize on the surge of social media use that has occurred in the past few months Small businesses need to target ultra-niche keywords to survive the...

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30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see what actions a person performs on a merchant site after leaving your website. With server-side tracking and Google Analytics, you can monitor an entire affiliate funnel through one...

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30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and...

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30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site owners and others, understanding these signals and making the necessary changes should be a priority. Among the steps to take are optimizing for mobile, improving page speeds, CTAs,...

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30-second summary: The events of 2020 will shape the foreseeable future in a significant way. Customer acquisition still remains the most important aspect of business growth. To survive in 2021, brands need to focus on their customers and adopt marketing strategies that bring them closer to their clients. Uncertain times are like the weather, they are always there and both individuals and organizations have little or no control over them. Just like the weather, the severity of uncertain times can...

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30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. These are a good way for brands to share a behind-the-scenes peek into their business’ professional moments. The feature is expected to promote business content in an area whose netizens are purely composed of professionals, thus helping...

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30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of knowledge they have about consumers to create original, flashy, engaging, and attention-grabbing content that draws eyeballs. Adam Ortman, director of innovation and technology at Generator Media + Analytics, offers advice for advertisers...

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