Four ways to test your marketing ideas instead of trusting blogs
30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are filled with untested theories and can start to resemble echo chambers if relied upon solely. Marketing innovation comes not by reading the work of others, but by continually testing and trying new approaches to age-old problems. Sarah Fruy explores new testing strategies marketers can explore in order to maximize the value of their funnels. If more...