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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 7)

30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions. Stay up to date on customer support so your leads are happy. Use the FOMO (fear of missing out) concept to your advantage. Do you have a new content marketing agency or ecommerce business? Or are you getting irrelevant traffic that doesn’t convert from your marketing campaigns? Is your business model just...

30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity  Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is increasing and consumers’ heads are turning to online purchases, it’s vital to have a strong search presence for your business. Your ranking and authority will determine whether...

30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers four tips for breaking through the noise to get in front of your customers and boost sales this holiday season. Retailers already set up for...

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect. B2B search helps fuel SMB’s and the mid-market because more businesses get found. On October 20, 2020, the Justice...

30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes. Creating an internal communication plan has...

What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids...

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how adding optimized images to your site can boost your search visits from your target audience. See examples of how companies are successfully incorporating visual content into their marketing...

30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s even more critical is to track true conversions, meaning the leads that actually convert into paying customers for a business. The issue is that Google and other ad platforms treat all conversions as equal, a major flaw in the system. Do you really want your advertising budget being wasted on...

30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience. Here we discuss three...

30-second summary: Consumers expect ≈ and apps to respond quickly. Each second of delay can cost $100K in lost revenue for brands. There are tools to help understand a page’s overall speed. Looking at the relationship between page speed and SEO ranking shows that having a faster performing site/page does impact ranking in a positive way, albeit slightly. As marketers look for additional data points about why they should prioritize page speed, Jason Tabeling highlights the data and how...