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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 7)

30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play out this year. In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively...

30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change. Writing a relevant, informative blog on your ecommerce site will help increase organic traffic. A recent statistic shows that 33%[1] of global ecommerce traffic comes from organic searches. In other words,...

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them. Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously visited your website or app with a call-to-action to make an immediate purchase. Product demos, customer reviews, testimonials, etc. work best when they are personalized, showing how your...

30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of an ‘Editorial Calendar’ comes in. With the careful implementation of the right Editorial Calendar, content teams can stay prepared and streamline their efforts towards...

30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can be particularly damaging to your Largest Contentful Paint time. A server upgrade and a CDN can improve your server response time and your contentful paint score. Founder of Content...

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves at further integrating ecommerce into search. Manual Text Ads look to be on shaky ground as we move into 2021. Ashley Fletcher, VP of Marketing at Adthena, shares five must-knows for search...

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow links have zero value. It has become a mantra that has been repeated to the point where it has become a vulgar term to us. Is this a healthy...

30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more than retaining an existing one. Service Provider Pro uses their expertise of helping over a thousand agencies with their systems and processes to share five crucial reasons for why your clients are jumping ship. There’s an age-old saying that acquiring a new client costs 5X more than retaining an existing...

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you use Q&As to inform content strategies?  XPath notations can be your treasure trove. Catalyst’s Organic Search Manager, Brad McCourt shares a detailed guide on using XPath notations and your...

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to Xbox. Throughout the year, DuckDuckGo added a number of new features and made updates designed to improve the user experience while protecting privacy. GIPHY now serves more...