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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 6)

30-second summary: There are SEO tactics you can apply even without significant expertise. These tactics even the playing field a bit for those who can’t hire a huge team or outsource to an agency. Paying attention to things like images and hosting can give your site a boost. There are simple link building tools that are free and easy to use. Applying these tactics will help you get in the SEO game and give your website a boost in search. SEO is...

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on purchase decisions. Social media and online shopping shortened the customer journey. Social media amplified the impact of social proof or word-of-mouth. Social media influencer marketing is one...

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick up. Understanding your local audience and optimizing at the hyper-local level is key. Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can...

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video content. Adding captions, subtitles or a transcript to videos allows Google to index the entirety of video content, rather than just indexing the video title. Captions...

30-second summary: A lot of debate has been going on as regards whether businesses should reduce or increase their marketing efforts. The conclusion is that reducing marketing will lead to a decline in sales. Out of all the many digital marketing channels available today, email marketing still proves to be the most effective as it gives the easiest and most direct access to the customer you want to reach. Is there anything about it that has remained effective in...

30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions. Stay up to date on customer support so your leads are happy. Use the FOMO (fear of missing out) concept to your advantage. Do you have a new content marketing agency or ecommerce business? Or are you getting irrelevant traffic that doesn’t convert from your marketing campaigns? Is your business model just...

30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity  Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is increasing and consumers’ heads are turning to online purchases, it’s vital to have a strong search presence for your business. Your ranking and authority will determine whether...

30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers four tips for breaking through the noise to get in front of your customers and boost sales this holiday season. Retailers already set up for...

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect. B2B search helps fuel SMB’s and the mid-market because more businesses get found. On October 20, 2020, the Justice...

30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes. Creating an internal communication plan has...