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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 5)

30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to Internet Live Stats, there are 3.5 billion Google searches made every day. CannonDesign’s Vice President, Communications Director shares some key image SEO tips and best practices to help you use images as an asset in your SEO strategy. SEO involves a lot of different parts and strategies, some of...

30-second summary: A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search. Voice search optimization is critical to your SEO success. Striking keyword targeting helpful to get more results in a short time. Internal linking can boost time-on-site as well as boost your website’s visibility and rankings. Scalability is the key to implement a large scale link-building campaign. Structured data is helpful to decorate your content on SERP and boost CTR. To add content to capture early to...

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road. Global digital agency Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more. It occurs to me...

30-second summary: Semantic search enables retailers to reach a broader audience of potential consumers who are outside their traditional targeted approach. For semantic search to be effective, websites must provide a rich landscape of relevant content for context. Effectively influencing semantic search requires the right tools and technology to achieve results. Search capability is an obvious, integral aspect of any online marketing. But, more savvy marketers look beyond the traditional lexical search capability where the search engine looks for exact...

30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Optimize for SEO like your life depends on it. Targeting mobile may be a viable strategy. Are you aware that the affiliate marketing sector is worth $12 billion[1]? That’s quite a vast number.  If you do it right, it is estimated that affiliate marketing programs can increase...

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed in 2021, you need to integrate more data, retain control over automatic Google optimization, fight against the increased competition, yet you will not have more time for...

30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view. Thinking of content from a branding perspective leads to differentiation and aligns with Google’s focus on topical expertise and authority. Emerging AI writing technology may not be symmetrical with Google’s evolving algorithm. I have a bone to pick with the way our...

30-second summary: Despite 2020’s challenges, ecommerce sales increased over the 2020 holiday — up 49 percent over 2019, pointing to a dramatic shift in 2021. Brands employed new strategies, like curbside pick-up, to increase shopper’s comfort levels in the midst of a pandemic. To leverage large quantities of customer data from multiple sources, brands will seek solutions that enable them to extract value from the data to drive intelligent decisions on delivering the right products at the right time...

30-second summary: 26 percentage of the marketers think they misuse their budgets, so they constantly look for innovative tools to work more efficiently – and VPN might be an answer. Virtual private network (VPN) ensures browsing privacy, but marketers can also benefit by connecting to its various servers around the globe. With VPN, marketers can watch YouTube ads as they’re shown in particular countries, improve their SEO with trending keywords or perform competitor analysis in other markets. As over 90...

30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power of rich results to steal SERP real estate from your competitors. Product descriptions are an integral part of your sales funnel. By infusing creativity and perfect optimization, you not only can...