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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 5)

30-second summary: Website security directly impacts the SEO performance of the website, as the non-compliance with the security requirements can cause low rankings or Google penalties. Blacklisting, malicious bots interfering with the crawling process, and spam attacks are among the main consequences of low website security. The “site not available” warning, the presence of strange JavaScript code, not working login credentials and frequent error messages can be the warning signs of a cyberattack on your website. Making security checks a...

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different campaign types besides the traditional search and display campaigns, and are seeing good performance with Discovery Campaigns. In the wake of the changes Google...

30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good at building links. They just need to approach old strategies in modern ways. The best way to build links is to blend long-term strategies with short-term tactics that will generate quick wins. If you’ve spent any time experimenting with SEO, you probably know that links are...

30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions about which TVs, wireless earbuds, home security systems or air fryers to buy. Many consumers will probably encounter inauthentic or illegitimate reviews without knowing it. Fake reviews exist on all the major platforms; it’s really just a question of degree. And it’s a growing problem. Trafficking in fake reviews is a bad idea for...

30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday season by backing into link acquisition needs for target SERPs. Holiday-related URLs on your site are not temporary. They should be evergreen components of your year-round organic strategy. Tap into the previous year’s Google Search Console data. Identify holiday-related terms you’ve surfaced for and make sure you have intent-aligned pages...

30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch. Media Relations Lead Nicole Franco shares personalization tips and tricks on sending both professional and personalized media pitches. Marketers who strive to build backlinks and brand awareness often engage in digital PR.  But...

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, and the industry has been in a panic. VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world. Facebook...

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who prefer the regular search results listings don’t click on featured snippets. “People also ask” boxes are an unpopular choice showing the lowest amount of clicks. 24% of users consider a featured snippet as an ‘Ad’ and don’t click on it. Featured snippets are probably the first thing people...

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential customers find helpful and packed with valuable information helps you win their trust, making it easier to convince them to buy. Content like how-to videos, online courses, and infographics are easier to consume and boost your...

30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO elements drives higher search visibility. When it comes to blog posts, not all content formats are created equal. What’s more, with more than 500 million blogs out there all vying for attention, it’s getting harder and harder to stand...