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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 47)

The importance of teamwork and workflow is often missing from discussions of SEO success. So I interviewed 31 people, with titles ranging from Content Specialist to SEO Director, to CEO, and asked them about how teamwork and workflow affect their SEO operations and success. Why did I do this? Because we can all learn from the experience of others. By understanding what works for others, we can hopefully avoid making their early mistakes. Costs of poor coordination are traffic, conversions,...

Businesses that use 10 to 15 landing pages experience up to 55% more leads[1]. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is the art of using words to convince customers to purchase a product. Furthermore, landing pages are bare-bones sales pages with one goal – to sell something. That means landing pages need to have a crisp copy that gets...

A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth strategy and that’s why image-based link building is a key factor for your search engine ranking. Put simply, link building is getting your website including your blog, articles, and resources linked by other websites. Your images, infographics, and...

On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene[1] in Midtown, New York City. To see highlights from last year’s event, check out this roundup[2] of the sessions or these presentations[3]. Transformation of Search Summit 2019 speakers + agenda We’ve gathered a great list of search marketing pros to share their knowledge and experience at this event. Whitepaper Carolyn Shelby from the Walt Disney...

Google Ads has recently announced[1] that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, this is probably not a huge concern, as they are not limited by budget. Being visible for a wider range of search terms without having to add thousands of keyword variations can only be a good thing. But what about those with limited budgets, and those in...

Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results.  Google algorithm is now much harder to crack than before. Besides, 75 percent of online users[1] do not scroll past the first page of the search engine results. As you can imagine, this makes the SEO space highly competitive right now and companies can no longer rely on basic techniques. However, you can...

Link builders know that qualifying prospects is extremely time-consuming, and a tool that helps you find the relevant prospects fast is gold. This guide will show you a simple method to obtain a list of relevant prospects in several minutes rather than days, or weeks of manual work. You either have time, either money, usually, or maybe you are short of both of them, which is a very challenging situation, yet not hopeless. However, these two resources,...

When performing a search on Google these days you will often find it contains a local result. In most cases that means results in a map powered by Google My Business results. In fact, during quarterly earnings call Google’s CEO said, “I wouldn’t underestimate the focus we have on local. Just to give you a sense, local mobile searches are growing faster than just mobile searches overall, and have increased by almost 50% in the last year.” When a statement...

This is a marketing strategy that may change everything you know about content marketing and SEO. The customer feedback loop is an effective way to improve your offerings to your customers and modify what they get based on their feedback. It’s a business strategy that has been in existence for quite some time, but here, it’s refined towards content marketing and SEO. Surely, there are ways you can make use of one of the most effective business and...

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement[1]. But it can also be stressful, particularly when you look at how many results on Google appear for the keywords you want to rank for.  What is the process for keyword research and how do you get it right? This is a challenge...