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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 45)

Link building is obviously one of the most important steps in your journey towards achieving that perfect SEO score. Based on the kind of business[1] that you are involved with and based on your target customer, it is true that your SEO measures, as well as your Link building techniques, are going to differ. The practice of link building[2] and the art of creating a great link profile can immensely help your business meet its end goals....

In today’s market of evolving website functionality, UX design[1] has become more important than ever to businesses, globally. Here’s a roundup of top UX mistakes and how to fix them. We want users to navigate our site freely, without obstacles and without friction. If your site makes finding information a challenge, you can bet your bottom dollar your competition already knows that, and is capitalizing on it. Both UX and SEO[2] are user-centric, which makes them a formidable...

The holiday season is quickly approaching with the start of Q4, which means an increase in consumer demand and more competition in the paid media space. Shoppers are looking to find the next big thing and anticipate enticing deals during the holiday season, especially during the Cyber weekend. Users will be researching on many devices and platforms and will be considering competitors before purchasing, especially for higher-priced items. Many companies will feature different offers throughout the season, testing...

We all know the importance of retargeting users who have visited your website but haven’t converted. If yours is a lead generation business that has a longer sales cycle, you know it is even more important to interact with prospects after you receive the initial lead. This can help you optimize to the bottom of the funnel and push users to convert. Because of its professional, content-heavy focus, LinkedIn gives B2B advertisers some unique capabilities to interact...

At The Transformation of Search Summit[1] next month, we’re very excited to hear from Courtney Messerli[2], Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. Whitepaper YouTube and video[3] optimization are topics a lot of...

There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing. As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations. For search marketers, there has never been a better time to take advantage. According to BrightEdge data from CEO Jim Yu, more SEOs are taking on broader roles and having...

Topic linking comes under the wider term, internal linking. Internal links in SEO go to web pages in the same domain, internal links are considered to be of less value than external links.  However, the topic clusters can be strategically used to significantly improve your site’s performance and increase rankings.  What internal linking is Internal links are useful for Google to identify content on your site. Google’s bots find new content by crawling websites and following links. It means...

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s website. In the ten years that followed these original ad extensions, Google rolled out an additional ten manual and automated extensions and two automated-only extensions. Manual extensions require that advertisers set them up within Google Ads before they can show up in the actual ad. Automated extensions[1] require no...

Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO[3]. Sarah is CEO of Moz and has been at the company since joining as the eighth...

As we gear up for The Transformation of Search Summit[1] at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming session on voice search[2] optimization. Amine Bentahar[3] is the Chief Digital and Operating Officer at Adantix Digital. He’s also an author and member of the Forbes Agency Council. Amine’s session will be about “Optimizing for position 0: Everything you need to know about voice search.” Whitepaper Tell us about your...