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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 42)

On Tuesday, September 10, 2019, Google announced that now was the time for the nofollow attribute to evolve. Introduced almost 15 years ago, the nofollow attribute was brought about with a vision to eradicate spam and combat links that nurtured on the advertisements or were paid for. It clearly became a Google favorite to take care of the latter. The Google link policy is here to witness new changes again. Here’s a snippet from the official announcement[1]: The...

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing[1] is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content...

The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true. In fact, SEO and web accessibility overlap in many areas. Web accessibility has recently become a hot topic in the digital marketing industry due to a wave of widely publicized scandals, that is, web users suing big and small businesses[1] for failing to provide them with a smooth...

It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages. One of these areas, which has seen the most development since its launch in 2011, is, of course, schema.org markup. Although it has been eight years since the data schema was introduced, whether due to lack of...

One in five searches are now made via voice[1] with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years. But just how big an impact is voice having on search in real terms? What are the specific strategies brands need to apply...

We live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now. Today, a chunk of people find new products online and also place the orders online. However, a paradigm shift can be observed in how they approach this which is how we see more and more people searching for information on the web using voice-commands rather than textual queries. 1. Brand voice AI has...

It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization. In that spirit, taking time out to find better and more efficient ways of doing day to day tasks is something I find myself doing regularly. I’ve tried tons of tools, worked with dozens of fellow SEO’s and I still firmly believe that bookmarklets have a place in a search marketer’s repertoire. So, I’ve hunted through the mass of useful and...

At The Transformation of Search Summit[1] next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia[2], SVP and Head of Strategic Transformation and Partner Marketing at SAP. Siddharth has grown his career in marketing at various companies, including spending the past 11 years at SAP. For many search marketers, embarking on search transformation projects can seem daunting and unclear. Siddharth’s expertise lies in leading marketing transformation efforts,...

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity[1]) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience[2]) like it’s the end of the world. But the feedback we really want is different. It’s genuine, quick and easy to get, and structured enough so we can analyze it effectively. That’s where social listening, or social media monitoring, comes...

Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost a third of surveyed marketers still don’t know how to measure the impact of SEO on their results. The survey reviewed 70% of in-house...