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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 40)

Infographics have become a powerful part of many marketing campaigns in recent years, and rightfully so. They can increase brand awareness, establish a brand’s authority in their niche and, according to HubSpot, can increase web traffic[1] by up to 12%. Marketers report that original graphics, like infographics[2], receive the highest engagement[3] out of any type of visuals. There are even more compelling reasons to use infographics to communicate information: When people hear information, they’re likely to only recall 10%[4] of it three days later....

Any digital marketer knows that SEO becomes more important than ever before. With the advent of new trends (for example, voice search, mobile-first indexing, AI revolution), you need to take control of your website SEO performance from the very beginning and fix any possible issues to stay afloat today.  But the big problem is that many digital marketers know a lot about SEO, but they don’t have a clear picture of their website SEO. According to this report,...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the...

Vancouver, BC – December 11, 2019​ – ​Hootsuite​, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘​Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year. “The new year is a time to refocus and energize your strategies for the...

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2020. 1. Voice search: People search how they...

The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the political battleground that is the Google SERPs – and provides his analysis of the manifesto promises relevant to the digital business community. As the UK heads towards its third general election in four years, the two main parties – Conservatives[1] and Labour[2] – both seem to agree that investment in digital technologies...

This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from your competitors. Source: Statista In this article, I’m going to discuss 11 PPC strategies which, if executed well, can surely boost your PPC campaigns. Whitepaper 1. Greet your customer Send your customer...

You’ve written and published an awesome blog post, and now you’re waiting for that website traffic to start pouring in? Well, I hope you’re comfortable because it’s going to be quite a wait. While the benefits of content marketing are well-known[1], they are well-known to everyone. Blog posts, case studies, and white papers are published left and right (four million pieces each and every day[2], actually) so getting through the clutter can be difficult. How do you get noticed in...

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on personalization[1] but doing this at scale because you must focus on the global market, must require automation and that is where machine learning[2] comes in. You must create a digital presence that will help in better...

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.  Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, Google’s algorithm will see that as a sign that you provide valuable and relevant content.[1] When talking about generating tons of backlinks, there’s...