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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 4)

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise, Authority, and Trustworthiness aspect is defined by Google as a ranking factor. Structured Data can help you deliver rich results for users on SERPs. There are more data-backed trends...

30-second summary: A controlled chaos mindset helps brands and smart marketers recognize the inherent biases that tend to guide research and execution. The first pieces to get cut from budgets are the listening and planning portions of the planning process, which creates several problems for marketers. Max Braun, associate director of experience planning at RAPP, gives five steps for shaking out the biases, gaining a more accurate perspective on the customer, and driving true innovation. Controlled chaos. Is that the state...

30-second summary: Generate highly personalized and engaging campaigns to drive conversions. Segment your contact list by analyzing historic customer data. Remind customers you are appreciative of their support. Leverage the power of social media to grow your lead base. Create a sense of urgency to drive sales. A/B test campaigns to determine top-performing content. A study by Mastercard shows that 77% of Americans will choose to shop local this year, while 82% of them are likely to shop online. To make the most...

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you derive a cream level perspective for your digital strategies. Know how CMOs can find value in SMM efforts, conduct market analysis, and run social media campaigns that actually...

30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent and technology is needed for Enterprise SEO success. From a global pandemic to the continuing economic, environmental, and leadership crises we’ve seen throughout 2020, brands are being challenged now to rise up and rethink ‘business as usual’. Unprecedented shifts in consumer expectations and behavior, placing digital...

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward websites that render top-notch UX. In this post, we’ll discuss four core elements you must optimize to gratify both human visitors and search engine crawlers so as to...

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your website. However, there are some Google Analytics features that are underrated. Many digital marketers don’t recognize them and what they are capable of doing to...

30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps to visualize users’ behavior on content and improve their content marketing accordingly. If you are on the digital marketing scene, you’ve probably already heard of heatmaps. They are a great tool for marketers to see how users interact with websites. For those of you who are newbie...

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that loads fast. Therefore, improve site speed by using affordable options such as cloud storage and AMP. User-generated content makes your brand more personable. Engage with your audience by...

30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that. Crowd marketing: What’s that? Crowd marketing is one of those often neglected link building methods[1], that can give you a competitive edge in Google ranking. It is often called forum or community marketing because that’s where those backlinks come...